SlideShare ist ein Scribd-Unternehmen logo
1 von 34
Downloaden Sie, um offline zu lesen
GET BIG
RESULTS
By Thinking and 
Acting Small
vice president, strategy & solutions, powered, inc.
G R E G V E R D I N O
Get BIG
RESULTS
by Thinking
and Acting
Small
•
VERDINO
Every day the world sees
1 million new blog posts, tens of millions
of tweets, hundreds of millions of new
pieces of Facebook content, and more
than 1 billion YouTube videos.
Where does your brand fit in?
In our age of information saturation, con-
sumer attention is the scarcest commodity
of all—which makes your job tougher than ever.
How do you thread your messages through
billions of bite-sized information snapshots to
reach the right people? One thing’s for sure,
you’re not going to succeed using traditional
approaches. Mass marketing is dead; the next
big thing is indeed very small.
microMARKETING empowers you to rethink,
retool, and revitalize your marketing strategies
to take full advantage of the opportunities cre-
ated by the microcontent explosion. A pioneer
in the world of microcontent marketing, Greg
Verdino helps you create a strategy that
emphasizes relationships over reach, interac-
tion over interruption, and social networking
over broadcast networks. You’ll find the
answers to today’s toughest questions:
influencers and my core customers?
post, one video clip, or even one tweet
at a time?
mainstream media is losing ground to
consumer content creators and peer-
to-peer distribution?
(continued on back flap)
$26.95 USD
ISBN 978-0-07-166486-8
MHID 0-07-166486-6
9 7 8 0 0 71 6 6 4 86 8
5 2 6 9 5>
USD $26.95
e who has ever had to create a great
army of resources.”
cluded, and
ence
Makes the case for the death
of mass marketing in a
compelling way.”
War in the Boardroom
h fresh strategies for engaging
ed markets and frazzled customers.”
AP Selling and Selling to
mpanies
keting to embrace a meaningful
“A must-read for anyone in
marketing or technology.”
senecal + partners
“Greg presents the greatest hits of social media marketing, a litany of stories designed to persuade you to
stop demanding the web conform to your desire for mass—and instead realize that mattering a lot to a few
people is worth far more than mattering just a little to everyone.”
LINCHPIN
culture + media + content

MICRO MICRO MICRO
mass communications
media networks
interruption
prime time
reach
awareness
the one big thing
masses of communicators
the network effect
interactions
real time
relationships
attention
lots of small things
7 SHIFTS FROM MASS TO MICRO
1
2
3
4
5
6
7
interest + expression + motivation
interest + expression + motivation
culture + media + content

MICRO MICRO MICRO
gregverdino.com | me@gregverdino.com | 631.747.1451

Weitere ähnliche Inhalte

Was ist angesagt?

What's the future of advertising?
What's the future of advertising?What's the future of advertising?
What's the future of advertising?Tim Brunelle
 
Whats Next in Advertising - from advertising to marketing
Whats Next in Advertising - from advertising to marketingWhats Next in Advertising - from advertising to marketing
Whats Next in Advertising - from advertising to marketingUwe Gutschow
 
Cannes Lions 2016: The Trends Decoded
Cannes Lions 2016: The Trends DecodedCannes Lions 2016: The Trends Decoded
Cannes Lions 2016: The Trends DecodedPhilippa Dunjay
 
Social Graces (January 2009)
Social Graces (January 2009)Social Graces (January 2009)
Social Graces (January 2009)Greg Verdino
 
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
 
Cairo Cristal Academy - Katherine Eills, Microsoft MENA
Cairo Cristal Academy - Katherine Eills, Microsoft MENACairo Cristal Academy - Katherine Eills, Microsoft MENA
Cairo Cristal Academy - Katherine Eills, Microsoft MENACristal Events
 
Michael Marinaccio - Digital is Not a Seat at the Table. Digital is the Table.
Michael Marinaccio	 - Digital is Not a Seat at the Table. Digital is the Table.Michael Marinaccio	 - Digital is Not a Seat at the Table. Digital is the Table.
Michael Marinaccio - Digital is Not a Seat at the Table. Digital is the Table.Julia Grosman
 
Edelman Cloverleaf™ Forecast
Edelman Cloverleaf™ ForecastEdelman Cloverleaf™ Forecast
Edelman Cloverleaf™ ForecastEdelman
 
Being a Digital Leader... for College Students and Everyone
Being a Digital Leader... for College Students and EveryoneBeing a Digital Leader... for College Students and Everyone
Being a Digital Leader... for College Students and EveryonePaul Brown
 
Delvinia Interactive Emerging Media: Managing The Hype
Delvinia Interactive Emerging Media: Managing The HypeDelvinia Interactive Emerging Media: Managing The Hype
Delvinia Interactive Emerging Media: Managing The HypeSteve Mast
 
5 Trends Marketers Should Not Ignore
5 Trends Marketers Should Not Ignore5 Trends Marketers Should Not Ignore
5 Trends Marketers Should Not IgnoreEkaterina Walter
 
Who Won The Digital Marketing Revolution?
Who Won The Digital Marketing Revolution?Who Won The Digital Marketing Revolution?
Who Won The Digital Marketing Revolution?Miguel Gonzalez
 
Nwbc & social media
Nwbc & social mediaNwbc & social media
Nwbc & social mediaenovapr
 
Digital Shoreditch: the basics of transmedia planning
Digital Shoreditch: the basics of transmedia planningDigital Shoreditch: the basics of transmedia planning
Digital Shoreditch: the basics of transmedia planningventurethree
 
Social Media: Beyond The Hype
Social Media: Beyond The HypeSocial Media: Beyond The Hype
Social Media: Beyond The HypeIain Davenport
 
Content strategy, communications strategy and digital excellence
Content strategy, communications strategy and digital excellenceContent strategy, communications strategy and digital excellence
Content strategy, communications strategy and digital excellenceDRCC
 
Insights: Interviews on the Future of Social Media - Edited by Anil Dash & Gi...
Insights: Interviews on the Future of Social Media - Edited by Anil Dash & Gi...Insights: Interviews on the Future of Social Media - Edited by Anil Dash & Gi...
Insights: Interviews on the Future of Social Media - Edited by Anil Dash & Gi...Brian Solis
 
Digital Marketing - Classifiation of Web - Round Up
Digital Marketing  - Classifiation of Web - Round UpDigital Marketing  - Classifiation of Web - Round Up
Digital Marketing - Classifiation of Web - Round UpTom Fleerackers
 
Strategising Social Media
Strategising Social MediaStrategising Social Media
Strategising Social MediaInfo Ops HQ
 

Was ist angesagt? (20)

What's the future of advertising?
What's the future of advertising?What's the future of advertising?
What's the future of advertising?
 
10.20.15
10.20.1510.20.15
10.20.15
 
Whats Next in Advertising - from advertising to marketing
Whats Next in Advertising - from advertising to marketingWhats Next in Advertising - from advertising to marketing
Whats Next in Advertising - from advertising to marketing
 
Cannes Lions 2016: The Trends Decoded
Cannes Lions 2016: The Trends DecodedCannes Lions 2016: The Trends Decoded
Cannes Lions 2016: The Trends Decoded
 
Social Graces (January 2009)
Social Graces (January 2009)Social Graces (January 2009)
Social Graces (January 2009)
 
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...
 
Cairo Cristal Academy - Katherine Eills, Microsoft MENA
Cairo Cristal Academy - Katherine Eills, Microsoft MENACairo Cristal Academy - Katherine Eills, Microsoft MENA
Cairo Cristal Academy - Katherine Eills, Microsoft MENA
 
Michael Marinaccio - Digital is Not a Seat at the Table. Digital is the Table.
Michael Marinaccio	 - Digital is Not a Seat at the Table. Digital is the Table.Michael Marinaccio	 - Digital is Not a Seat at the Table. Digital is the Table.
Michael Marinaccio - Digital is Not a Seat at the Table. Digital is the Table.
 
Edelman Cloverleaf™ Forecast
Edelman Cloverleaf™ ForecastEdelman Cloverleaf™ Forecast
Edelman Cloverleaf™ Forecast
 
Being a Digital Leader... for College Students and Everyone
Being a Digital Leader... for College Students and EveryoneBeing a Digital Leader... for College Students and Everyone
Being a Digital Leader... for College Students and Everyone
 
Delvinia Interactive Emerging Media: Managing The Hype
Delvinia Interactive Emerging Media: Managing The HypeDelvinia Interactive Emerging Media: Managing The Hype
Delvinia Interactive Emerging Media: Managing The Hype
 
5 Trends Marketers Should Not Ignore
5 Trends Marketers Should Not Ignore5 Trends Marketers Should Not Ignore
5 Trends Marketers Should Not Ignore
 
Who Won The Digital Marketing Revolution?
Who Won The Digital Marketing Revolution?Who Won The Digital Marketing Revolution?
Who Won The Digital Marketing Revolution?
 
Nwbc & social media
Nwbc & social mediaNwbc & social media
Nwbc & social media
 
Digital Shoreditch: the basics of transmedia planning
Digital Shoreditch: the basics of transmedia planningDigital Shoreditch: the basics of transmedia planning
Digital Shoreditch: the basics of transmedia planning
 
Social Media: Beyond The Hype
Social Media: Beyond The HypeSocial Media: Beyond The Hype
Social Media: Beyond The Hype
 
Content strategy, communications strategy and digital excellence
Content strategy, communications strategy and digital excellenceContent strategy, communications strategy and digital excellence
Content strategy, communications strategy and digital excellence
 
Insights: Interviews on the Future of Social Media - Edited by Anil Dash & Gi...
Insights: Interviews on the Future of Social Media - Edited by Anil Dash & Gi...Insights: Interviews on the Future of Social Media - Edited by Anil Dash & Gi...
Insights: Interviews on the Future of Social Media - Edited by Anil Dash & Gi...
 
Digital Marketing - Classifiation of Web - Round Up
Digital Marketing  - Classifiation of Web - Round UpDigital Marketing  - Classifiation of Web - Round Up
Digital Marketing - Classifiation of Web - Round Up
 
Strategising Social Media
Strategising Social MediaStrategising Social Media
Strategising Social Media
 

Ähnlich wie Get Big Results: Multifamily Social Media Summit 2016 [Keynote]

The future of integrated campaigns: the art of transmedia planning
The future of integrated campaigns: the art of transmedia planningThe future of integrated campaigns: the art of transmedia planning
The future of integrated campaigns: the art of transmedia planningtitofavino
 
Tương lai của sự sáng tạo trong quảng cáo
Tương lai của sự sáng tạo trong quảng cáo Tương lai của sự sáng tạo trong quảng cáo
Tương lai của sự sáng tạo trong quảng cáo MarketingTrips
 
Digital marketing and Social Media - Arun John
Digital marketing and Social Media - Arun JohnDigital marketing and Social Media - Arun John
Digital marketing and Social Media - Arun JohnArun John
 
Social Media Tips
Social Media TipsSocial Media Tips
Social Media TipsMatt Ramage
 
ROSI - Return on Social Investment
ROSI - Return on Social InvestmentROSI - Return on Social Investment
ROSI - Return on Social InvestmentBBDO
 
Ss advertising, new media and culture template
Ss advertising, new media and culture templateSs advertising, new media and culture template
Ss advertising, new media and culture templateMarcus Vannini
 
Integrated social media
Integrated social mediaIntegrated social media
Integrated social mediaRyan Turner
 
Practical Tactical Social Media
Practical Tactical Social MediaPractical Tactical Social Media
Practical Tactical Social Mediatoddlohenry.com
 
Practical Tactical Social Media
Practical Tactical Social MediaPractical Tactical Social Media
Practical Tactical Social Mediatoddlohenry.com
 
Practical Tactical Social Media
Practical Tactical Social MediaPractical Tactical Social Media
Practical Tactical Social Mediatoddlohenry.com
 
Practical Tactical Social Media
Practical Tactical Social MediaPractical Tactical Social Media
Practical Tactical Social Mediatoddlohenry.com
 
Practical tactical social media
Practical tactical social mediaPractical tactical social media
Practical tactical social mediatoddlohenry.com
 
Innovation in the Age of Disruption
Innovation in the Age of DisruptionInnovation in the Age of Disruption
Innovation in the Age of Disruptionrichardgingras
 
Social Media and Advertising: Ad Club 10/07
Social Media and Advertising: Ad Club 10/07Social Media and Advertising: Ad Club 10/07
Social Media and Advertising: Ad Club 10/07Eric Weaver
 
Marketing Philosophy Pressie
Marketing Philosophy PressieMarketing Philosophy Pressie
Marketing Philosophy PressieGlen Nelson
 
Future of advertising - Some thoughts from the present to predict the future ...
Future of advertising - Some thoughts from the present to predict the future ...Future of advertising - Some thoughts from the present to predict the future ...
Future of advertising - Some thoughts from the present to predict the future ...Agustín Soriano
 
What are people, who nobody is listening to, saying?
What are people, who nobody is listening to, saying?What are people, who nobody is listening to, saying?
What are people, who nobody is listening to, saying?Albert Stęclik
 
HSMAI Social Media Tech Panel
HSMAI Social Media Tech PanelHSMAI Social Media Tech Panel
HSMAI Social Media Tech Panelguest1bcdac
 

Ähnlich wie Get Big Results: Multifamily Social Media Summit 2016 [Keynote] (20)

The future of integrated campaigns: the art of transmedia planning
The future of integrated campaigns: the art of transmedia planningThe future of integrated campaigns: the art of transmedia planning
The future of integrated campaigns: the art of transmedia planning
 
Tương lai của sự sáng tạo trong quảng cáo
Tương lai của sự sáng tạo trong quảng cáo Tương lai của sự sáng tạo trong quảng cáo
Tương lai của sự sáng tạo trong quảng cáo
 
Digital marketing and Social Media - Arun John
Digital marketing and Social Media - Arun JohnDigital marketing and Social Media - Arun John
Digital marketing and Social Media - Arun John
 
Social Media Tips
Social Media TipsSocial Media Tips
Social Media Tips
 
ROSI - Return on Social Investment
ROSI - Return on Social InvestmentROSI - Return on Social Investment
ROSI - Return on Social Investment
 
Hub Mentality
Hub MentalityHub Mentality
Hub Mentality
 
Ss advertising, new media and culture template
Ss advertising, new media and culture templateSs advertising, new media and culture template
Ss advertising, new media and culture template
 
Integrated social media
Integrated social mediaIntegrated social media
Integrated social media
 
Practical Tactical Social Media
Practical Tactical Social MediaPractical Tactical Social Media
Practical Tactical Social Media
 
Practical Tactical Social Media
Practical Tactical Social MediaPractical Tactical Social Media
Practical Tactical Social Media
 
Practical Tactical Social Media
Practical Tactical Social MediaPractical Tactical Social Media
Practical Tactical Social Media
 
Practical Tactical Social Media
Practical Tactical Social MediaPractical Tactical Social Media
Practical Tactical Social Media
 
Practical tactical social media
Practical tactical social mediaPractical tactical social media
Practical tactical social media
 
Innovation in the Age of Disruption
Innovation in the Age of DisruptionInnovation in the Age of Disruption
Innovation in the Age of Disruption
 
Social Media and Advertising: Ad Club 10/07
Social Media and Advertising: Ad Club 10/07Social Media and Advertising: Ad Club 10/07
Social Media and Advertising: Ad Club 10/07
 
Marketing Philosophy Pressie
Marketing Philosophy PressieMarketing Philosophy Pressie
Marketing Philosophy Pressie
 
Future of advertising - Some thoughts from the present to predict the future ...
Future of advertising - Some thoughts from the present to predict the future ...Future of advertising - Some thoughts from the present to predict the future ...
Future of advertising - Some thoughts from the present to predict the future ...
 
Future of advertising by JWT Amsterdam
Future of advertising by JWT Amsterdam Future of advertising by JWT Amsterdam
Future of advertising by JWT Amsterdam
 
What are people, who nobody is listening to, saying?
What are people, who nobody is listening to, saying?What are people, who nobody is listening to, saying?
What are people, who nobody is listening to, saying?
 
HSMAI Social Media Tech Panel
HSMAI Social Media Tech PanelHSMAI Social Media Tech Panel
HSMAI Social Media Tech Panel
 

Mehr von Greg Verdino

Greg Verdino Brand ManageCamp - The Future of Marketing
Greg Verdino Brand ManageCamp - The Future of MarketingGreg Verdino Brand ManageCamp - The Future of Marketing
Greg Verdino Brand ManageCamp - The Future of MarketingGreg Verdino
 
Greg Verdino Digital Transformation Keynote - Siemens Innovation Leadership S...
Greg Verdino Digital Transformation Keynote - Siemens Innovation Leadership S...Greg Verdino Digital Transformation Keynote - Siemens Innovation Leadership S...
Greg Verdino Digital Transformation Keynote - Siemens Innovation Leadership S...Greg Verdino
 
Digital Revolutionaries - Greg Verdino Keynote, Quick Base EMPOWER 2018
Digital Revolutionaries - Greg Verdino Keynote, Quick Base EMPOWER 2018Digital Revolutionaries - Greg Verdino Keynote, Quick Base EMPOWER 2018
Digital Revolutionaries - Greg Verdino Keynote, Quick Base EMPOWER 2018Greg Verdino
 
Greg Verdino, Futurist Speaker - Digital Transformation
Greg Verdino, Futurist Speaker - Digital TransformationGreg Verdino, Futurist Speaker - Digital Transformation
Greg Verdino, Futurist Speaker - Digital TransformationGreg Verdino
 
Business Revolutionaries: Digital Transformation Keynote
Business Revolutionaries: Digital Transformation KeynoteBusiness Revolutionaries: Digital Transformation Keynote
Business Revolutionaries: Digital Transformation KeynoteGreg Verdino
 
10 Content Strategy Questions Every Organization Must Answer - VERDINO & CO
10 Content Strategy Questions Every Organization Must Answer - VERDINO & CO10 Content Strategy Questions Every Organization Must Answer - VERDINO & CO
10 Content Strategy Questions Every Organization Must Answer - VERDINO & COGreg Verdino
 
Greg Verdino Digital Transformation Keynote - Telia C2B
Greg Verdino Digital Transformation Keynote - Telia C2BGreg Verdino Digital Transformation Keynote - Telia C2B
Greg Verdino Digital Transformation Keynote - Telia C2BGreg Verdino
 
Greg Verdino - Digital Revolutionaries - Brand ManageCamp 2015
Greg Verdino - Digital Revolutionaries - Brand ManageCamp 2015Greg Verdino - Digital Revolutionaries - Brand ManageCamp 2015
Greg Verdino - Digital Revolutionaries - Brand ManageCamp 2015Greg Verdino
 
The Hypernetworked Now: 2014 IDEA e-Biz Forum
The Hypernetworked Now: 2014 IDEA e-Biz ForumThe Hypernetworked Now: 2014 IDEA e-Biz Forum
The Hypernetworked Now: 2014 IDEA e-Biz ForumGreg Verdino
 
Promise + Peril in the Hypernetworked Now
Promise + Peril in the Hypernetworked NowPromise + Peril in the Hypernetworked Now
Promise + Peril in the Hypernetworked NowGreg Verdino
 
The Digital Future of Healthcare
The Digital Future of HealthcareThe Digital Future of Healthcare
The Digital Future of HealthcareGreg Verdino
 
The 6P Model for Making Innovation a Core Capability
The 6P Model for Making Innovation a Core CapabilityThe 6P Model for Making Innovation a Core Capability
The 6P Model for Making Innovation a Core CapabilityGreg Verdino
 
microMARKETING for MarketingProfs
microMARKETING for MarketingProfsmicroMARKETING for MarketingProfs
microMARKETING for MarketingProfsGreg Verdino
 
From Skeptic To Advocate
From Skeptic To AdvocateFrom Skeptic To Advocate
From Skeptic To AdvocateGreg Verdino
 
What Social Media Does for My Business
What Social Media Does for My BusinessWhat Social Media Does for My Business
What Social Media Does for My BusinessGreg Verdino
 
Gaming Myths for Marketers
Gaming Myths for MarketersGaming Myths for Marketers
Gaming Myths for MarketersGreg Verdino
 
Honeyshed Sneak Peek
Honeyshed Sneak PeekHoneyshed Sneak Peek
Honeyshed Sneak PeekGreg Verdino
 

Mehr von Greg Verdino (20)

Greg Verdino Brand ManageCamp - The Future of Marketing
Greg Verdino Brand ManageCamp - The Future of MarketingGreg Verdino Brand ManageCamp - The Future of Marketing
Greg Verdino Brand ManageCamp - The Future of Marketing
 
Greg Verdino Digital Transformation Keynote - Siemens Innovation Leadership S...
Greg Verdino Digital Transformation Keynote - Siemens Innovation Leadership S...Greg Verdino Digital Transformation Keynote - Siemens Innovation Leadership S...
Greg Verdino Digital Transformation Keynote - Siemens Innovation Leadership S...
 
Digital Revolutionaries - Greg Verdino Keynote, Quick Base EMPOWER 2018
Digital Revolutionaries - Greg Verdino Keynote, Quick Base EMPOWER 2018Digital Revolutionaries - Greg Verdino Keynote, Quick Base EMPOWER 2018
Digital Revolutionaries - Greg Verdino Keynote, Quick Base EMPOWER 2018
 
Greg Verdino, Futurist Speaker - Digital Transformation
Greg Verdino, Futurist Speaker - Digital TransformationGreg Verdino, Futurist Speaker - Digital Transformation
Greg Verdino, Futurist Speaker - Digital Transformation
 
Business Revolutionaries: Digital Transformation Keynote
Business Revolutionaries: Digital Transformation KeynoteBusiness Revolutionaries: Digital Transformation Keynote
Business Revolutionaries: Digital Transformation Keynote
 
10 Content Strategy Questions Every Organization Must Answer - VERDINO & CO
10 Content Strategy Questions Every Organization Must Answer - VERDINO & CO10 Content Strategy Questions Every Organization Must Answer - VERDINO & CO
10 Content Strategy Questions Every Organization Must Answer - VERDINO & CO
 
Greg Verdino Digital Transformation Keynote - Telia C2B
Greg Verdino Digital Transformation Keynote - Telia C2BGreg Verdino Digital Transformation Keynote - Telia C2B
Greg Verdino Digital Transformation Keynote - Telia C2B
 
Greg Verdino - Digital Revolutionaries - Brand ManageCamp 2015
Greg Verdino - Digital Revolutionaries - Brand ManageCamp 2015Greg Verdino - Digital Revolutionaries - Brand ManageCamp 2015
Greg Verdino - Digital Revolutionaries - Brand ManageCamp 2015
 
The Hypernetworked Now: 2014 IDEA e-Biz Forum
The Hypernetworked Now: 2014 IDEA e-Biz ForumThe Hypernetworked Now: 2014 IDEA e-Biz Forum
The Hypernetworked Now: 2014 IDEA e-Biz Forum
 
Promise + Peril in the Hypernetworked Now
Promise + Peril in the Hypernetworked NowPromise + Peril in the Hypernetworked Now
Promise + Peril in the Hypernetworked Now
 
The Digital Future of Healthcare
The Digital Future of HealthcareThe Digital Future of Healthcare
The Digital Future of Healthcare
 
The 6P Model for Making Innovation a Core Capability
The 6P Model for Making Innovation a Core CapabilityThe 6P Model for Making Innovation a Core Capability
The 6P Model for Making Innovation a Core Capability
 
microMARKETING for MarketingProfs
microMARKETING for MarketingProfsmicroMARKETING for MarketingProfs
microMARKETING for MarketingProfs
 
Blogging Basics
Blogging BasicsBlogging Basics
Blogging Basics
 
From Skeptic To Advocate
From Skeptic To AdvocateFrom Skeptic To Advocate
From Skeptic To Advocate
 
What Social Media Does for My Business
What Social Media Does for My BusinessWhat Social Media Does for My Business
What Social Media Does for My Business
 
Gaming Myths for Marketers
Gaming Myths for MarketersGaming Myths for Marketers
Gaming Myths for Marketers
 
Honeyshed Sneak Peek
Honeyshed Sneak PeekHoneyshed Sneak Peek
Honeyshed Sneak Peek
 
Mobile FTW
Mobile FTWMobile FTW
Mobile FTW
 
Social Graces
Social GracesSocial Graces
Social Graces
 

Kürzlich hochgeladen

trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdfMintel Group
 
Types of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfTypes of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfASGITConsulting
 
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh JiPsychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh Jiastral oracle
 
Implementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxImplementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxRich Reba
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfDarshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfShashank Mehta
 
How to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHow to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHelp Desk Migration
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsKnowledgeSeed
 
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesAurelien Domont, MBA
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...ssuserf63bd7
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerAggregage
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfJamesConcepcion7
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterJamesConcepcion7
 
Entrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextEntrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextP&CO
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers referencessuser2c065e
 
Customizable Contents Restoration Training
Customizable Contents Restoration TrainingCustomizable Contents Restoration Training
Customizable Contents Restoration TrainingCalvinarnold843
 
MEP Plans in Construction of Building and Industrial Projects 2024
MEP Plans in Construction of Building and Industrial Projects 2024MEP Plans in Construction of Building and Industrial Projects 2024
MEP Plans in Construction of Building and Industrial Projects 2024Chandresh Chudasama
 

Kürzlich hochgeladen (20)

trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
 
Types of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfTypes of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdf
 
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh JiPsychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
 
Implementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxImplementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptx
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfDarshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
 
How to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHow to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your Business
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applications
 
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and Templates
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon Harmer
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdf
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare Newsletter
 
Entrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextEntrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider context
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers reference
 
Authentically Social - presented by Corey Perlman
Authentically Social - presented by Corey PerlmanAuthentically Social - presented by Corey Perlman
Authentically Social - presented by Corey Perlman
 
Customizable Contents Restoration Training
Customizable Contents Restoration TrainingCustomizable Contents Restoration Training
Customizable Contents Restoration Training
 
MEP Plans in Construction of Building and Industrial Projects 2024
MEP Plans in Construction of Building and Industrial Projects 2024MEP Plans in Construction of Building and Industrial Projects 2024
MEP Plans in Construction of Building and Industrial Projects 2024
 

Get Big Results: Multifamily Social Media Summit 2016 [Keynote]

  • 1. GET BIG RESULTS By Thinking and Acting Small
  • 2. vice president, strategy & solutions, powered, inc. G R E G V E R D I N O Get BIG RESULTS by Thinking and Acting Small • VERDINO Every day the world sees 1 million new blog posts, tens of millions of tweets, hundreds of millions of new pieces of Facebook content, and more than 1 billion YouTube videos. Where does your brand fit in? In our age of information saturation, con- sumer attention is the scarcest commodity of all—which makes your job tougher than ever. How do you thread your messages through billions of bite-sized information snapshots to reach the right people? One thing’s for sure, you’re not going to succeed using traditional approaches. Mass marketing is dead; the next big thing is indeed very small. microMARKETING empowers you to rethink, retool, and revitalize your marketing strategies to take full advantage of the opportunities cre- ated by the microcontent explosion. A pioneer in the world of microcontent marketing, Greg Verdino helps you create a strategy that emphasizes relationships over reach, interac- tion over interruption, and social networking over broadcast networks. You’ll find the answers to today’s toughest questions: influencers and my core customers? post, one video clip, or even one tweet at a time? mainstream media is losing ground to consumer content creators and peer- to-peer distribution? (continued on back flap) $26.95 USD ISBN 978-0-07-166486-8 MHID 0-07-166486-6 9 7 8 0 0 71 6 6 4 86 8 5 2 6 9 5> USD $26.95 e who has ever had to create a great army of resources.” cluded, and ence Makes the case for the death of mass marketing in a compelling way.” War in the Boardroom h fresh strategies for engaging ed markets and frazzled customers.” AP Selling and Selling to mpanies keting to embrace a meaningful “A must-read for anyone in marketing or technology.” senecal + partners “Greg presents the greatest hits of social media marketing, a litany of stories designed to persuade you to stop demanding the web conform to your desire for mass—and instead realize that mattering a lot to a few people is worth far more than mattering just a little to everyone.” LINCHPIN
  • 3. culture + media + content MICRO MICRO MICRO
  • 4.
  • 5. mass communications media networks interruption prime time reach awareness the one big thing masses of communicators the network effect interactions real time relationships attention lots of small things 7 SHIFTS FROM MASS TO MICRO 1 2 3 4 5 6 7
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. interest + expression + motivation
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31. interest + expression + motivation
  • 32.
  • 33. culture + media + content MICRO MICRO MICRO