Many companies are yet to fully appreciate the critical role that Search results play in delivering prospective customers. You are not alone if you are yet to formally work to leverage Internet Search results. What was once simply a matter of ensuring you have a website has evolved to a complex science that most companies can't master with in-house resources.

1. Do you appreciate the power
of Search as a source of
prospects for your business ?
How is your business name and
related keywords performing in
Google Search results ?
C Copyright 2014 Greg Twemlow & Co.

2. SEO has evolved rapidly since 1997
Many Australian companies are yet
to fully appreciate the critical role
that Search results play in
delivering prospective customers.
You are not alone if you are yet to
formally work to leverage
Internet Search results. What was
once simply a matter of ensuring
you have a website has evolved to
a complex science that most
companies simply can’t afford to
master.
C Copyright 2014 Greg Twemlow & Co.

3. The Challenge of Being Found on Google
More than 70% of customer
enquiries derive from Search
results.
A combination of Search Engine
Optimisation (SEO) and Search Engine
Marketing (SEM) is needed to ensure
you will be found by your prospective
customers. They are searching for
suppliers and if they don’t see you,
that business opportunity is lost.
C Copyright 2014 Greg Twemlow & Co.

4. Why It’s Important to
Appear on Page 1 ?
C Copyright 2014 Greg Twemlow & Co.

5. So you might ask,
“How hard can it be - really ?”
C Copyright 2014 Greg Twemlow & Co.

6. About this
hard.
!
!
SEO &
SEM are
highly
complex
and cannot
be managed
by non-
expert staff.
C Copyright 2014 Greg Twemlow & Co.

7. 1. Advertising and Campaign Performance!
2. Advertising Reports!
3. Campaign Measurement!
4. Cost Data Import!
5. Mobile Ads Measurement!
6. Remarketing!
7. Search Engine Optimization!
8. Advanced Segments!
9. Annotations!
10.Content Experiments!
11.Custom Reports!
12.Dashboards!
13.Real-Time Reporting!
14.Audience Characteristics and Behavior!
15.Audience Data & Reporting!
16.Browser / OS!
17.Custom Dimensions!
18.Flow Visualization!
19.Map Overlay!
20.Mobile Traffic!
21.Traffic Sources !
22.Cross-device and cross-platform measurement!
23.Universal Analytics!
24.Data Collection and Management!
25.API!
26.Filters!
27.User Permissions!
28.Just for mobile apps!
29.App Profiles!
30.Help center article!
31.App-Specific Metrics and Dimensions!
32.Crash and Exception Reporting!
33.Google Play Integration!
34.iOS and Android SDKs!
35.Adsense!
36.Google Adsense!
37.AdWords!
38.Sales and Conversions!
39.Attribution Model Comparison Tool!
40.Data-Driven Attribution!
41.Ecommerce Reporting!
42.Goal Flow!
43.Multi-Channel Funnels!
44.Site and App Performance!
45.Alerts and Intelligence Events!
46.Event Tracking!
47.In-Page Analytics!
48.Site Search!
49.Site-Speed analysis
http://www.google.com/analytics/features/
Google Analytics Complexity
49 Attributes to Measure Website Performance
C Copyright 2014 Greg Twemlow & Co.

8. Highly Confusing for Most Managers
C Copyright 2014 Greg Twemlow & Co.

9. The SEO/SEM Cycle
1.Research - understanding the target market!
2.Keywords - determining which keywords represent
your company!
3.Content - developing/publishing content
referencing keywords!
4.Website - structure, keywords, hosting, user testing!
5.Social Presence - Twitter, LinkedIn, Facebook,
Slideshare, Prezi, Blogs, PR, Editorial!
6.Campaigns - quickly testing variations of the value
proposition to understand what works best!
7.Analytics & Tracking - monitoring Web
performance and behavior of customers to adjust
steps 1 to 6
C Copyright 2014 Greg Twemlow & Co.

10. Use SEM to Test Products
C Copyright 2014 Greg Twemlow & Co.

11. !
SEO’s return on investment will continue to rise long
after Pay Per Click (PPC)has peaked
!
PPC can have instant results and can generate visitors
early in a site launch (much faster than #SEO)
!
86% of web searchers trust SEO listings more than
sponsored PPC listings
Tweetable Facts
C Copyright 2014 Greg Twemlow & Co.

12. How do you start to understand
the power and complexity of
Internet Search ?
Work with CtechBA.
C Copyright 2014 Greg Twemlow & Co.

13. I Can Train and/or I Can Do It All
CMO CTOSales!
Team
Retention!
Team
Product!
Development
Marketing!
Team
C Copyright 2014 Greg Twemlow & Co.

14. Contact:!
Greg Twemlow, gregtwem@gmail.com +61-412-555-416
“The way we find prospects, our interface with clients, and our communication
methods have all shifted, causing clients to expect more from us with real-time
information at the ready. We all know that in this fast-paced society it takes
more than just a fancy web site and catchy content. Engagement and relevance
are key. With the ever-evolving technology available, never before have we seen
more powerful marketing tools than the trifecta of Search Engine Marketing
(SEM), SEO, and social media.” !
Greg Twemlow, Principal, Keystone Management Group
C Copyright 2014 Greg Twemlow & Co.