IT IS NOT JUST ABOUT HAVING A
Everybody is now talking about Social CRM, which basically implies that the
customer should be able to decide where & when he/she wants to exchange
with you (Facebook, Twitter, phone, mail...).!
Please don’t tell a customer – “Sorry, this Facebook page is not designed for
Customer Service, please call us” (yes, this happened to me).!
don’t respond to
*Even when they receive a direct question - Source: SalesForce Deck!
Sounds crazy, I know...!
THE CRM PERSPECTIVE/!
CHANGE THE MINDSET!