! ! # 2! !ODYSSEY!!CONCEPT :!! Create an amazing “social object” expressing the brand’s value!proposition.!! Cartier is a brand that communicates its value via unique! experiences. This is exactly what they wanted to communicate with!this video. !! Another objective of this video was to express the brand’s French!origins. !!RESULTS :!!16 million views, only counting the ofﬁcial video.!!VIDEO: http://youtu.be/yaBNjTtCxd4! 49! LaMercatique!