Now in its third year, The Soft Grid: Data, Analytics and Software-Defined Utility provides a two-day forum to understand the software layers of the grid modernization and how consumer evolution trends will shape the electric utility industry in the years to come. Greentech Media Co-Founder and President, Rick Thompson, sets the stage for the event's series of presentations and panels.

2. • ~240 attendees from all segments of the market, representing
vendors, utilities, regulators and more
• Over 40 hand-picked speakers from the newest startups to the
industry’s bellweathers
• Sessions curated specific to the industry’s most pressing topics of the
‘soft grid’
• Special presentations from OPOWER and Nest
• Afternoon Keynote from Elisabeth Brinton, PG&E’s VP of Corporate
Strategy

3. Host Utility
Silver Sponsors
Supporting Organizations
Gold Sponsors
Supporting Utilities
Platinum Sponsor

5. $1,200
$1,000
$800
$600
$400
$200
$0
2013 2014 2015 2016 2017 2018 2019
Annual Market Size (Millions $USD)
Base Case High Case

6. $700
$600
$500
$400
$300
$200
$100
$0
2013 2014 2015 2016 2017 2018 2019 2020
Annual Makret Size (Milions ($USD)
Consumer Analytics Grid Analytics
Enterprise Analytics Energy Portfolio Planning Analytics

7. The Grid Edge Executive Council

8. Upcoming from Greentech Media & GTM Research
• Next-Generation Utility: Grid Edge Executive Council Mtg., Dec. 11
• New Research: DERMS, Advanced DR, Intelligent Storage Mgmt.
• 2015 Grid Executive Council Calendar
• Expanded news coverage and online marketing opportunities
• New mobile web experience from GTM
• Grid Edge Live 2015: June, San Diego