This was Greenlemon's presentation for Microsoft Web Design Challenge 2010. Greenlemon was among the top 10 finalists among agencies from all over India.

1. User Experience Design for Indiatimes Shopping

2. Contents Objectives, approach 3 Design execution - Overall 4 - Home page 5 - Product main page 7 - Product details page 8 Content strategy 9

5. Homepage Prominent Silverlight banner to showcase featured products. Each featured category is an accordion . Users control what they see. This also allows homepage to be comprehensive without looking crowded.

8. Products detail page Tabs allow users to see only what they want to. Prominent image, zoom options, multiple views allow replication of touch-and-feel of offline shopping experience. Reviews build trust, encourage interaction. ‘ Recently viewed items ’ and ‘ customers who bought this also bought ’ encourage further buying.

9. Content strategy for various pages Home page Emphasis on range, variety, choice. Wide range of products showcased to position Indiatimes as a one-stop-shop for everything online. Mobiles category page Emphasis on comprehensiveness. Exhaustive list of categories, products and types. Product details page Emphasis on detail and quantity of information. Information given about product, buying process, reviews, related products etc. so the customer has clarity to take a buying decision.

10. Thank you