It’s a mobile world, right?!
Global phone shipments - over 300 million last quarter Android: over 1 billion 30 day active users Android : people check 100 billion times each day.
Google Confidential and Proprietary 86%
14% Sources: Time spent stats: http://www.flurry.com/bid/109749/Apps-Solidify-Leadership-Six-Years-into-the-Mobile-Revolution#.U44l461dVX4; Commercial task stats: Google/Ipsos Multiscreen Industry Study of 29k smartphone users across 9 industries. ON MOBILE, ENTERTAINING APPS DOMINATE TIME, BUT SITES CAPTURE THE BULK OF TRANSACTIONS. TIME SPENT ON SITES TIME SPENT ON APPS 14% 40% GAMIN G & ENT. 28% SOCIAL 20% OTHER 66% SITES 6% APPS 28% SITES & APPS PRIMARY CHANNEL FOR COMMERCIAL TASKS INDUSTRY SNAPSHOT 75% OF AUTOS USERS 60% OF FINANCE USERS 70% OF TRAVEL USERS 71% OF RETAIL & TECH USERS 64% OF LOCAL SERVICES USERS ... USE SITES MORE OFTEN FOR COMMERCIAL TASKS USER TIME SPENT ON MOBILE DEVICES
• 250% increase in mobile
visits Cancer.org Informational • 3x increase in mobile revenue (donations) • Higher rates of mobile access to key areas
The case for the mobile
web We wanted to distribute the cancer.org experience as widely as possible, to as broad an audience as possible... ....It was a ‘mission imperative’ to mobilize all of our cancer.org content. — Elizabeth Hammer, principal, digital platforms, The American Cancer Society
• 50% more time spent
on mobile site Huffington Post Media • 37% more mobile unique visitors • Reaching 29% of all US mobile users
Commercial is BIG on the
mobile web 94% OF USERS RELY ON SITES FOR COMMERCIAL TASKS 66% USE SITES MORE OFTEN 28% USE SITES & APPS EQUALLY 6% USE APPS MORE OFTEN ALMOST ALL ADVERTISERS SHOULD HAVE AN EFFECTIVE MOBILE SITE TO REACH THESE USERS.
Form Entry Take-aways Design efficient
forms Use pre-existing information Streamline information entry Minimize form errors with labeling Provide visual calendars for dates Real time validation of forms
Don’t make users pinch and
zoom Site-wide Take-aways Provide expandable / tappable images Be clear why you need a users’ location Keep your user in a single browser window Don’t let promotions steal the show Optimize your entire site for mobile