It's a mobile world out there. You wish your site (and apps) to be 'mobile first' and make sure they are using the best practices for mobile. It's important to remember that E-commerce occurs across apps and web, but consumers rely disproportionately on mobile web for commercial tasks. In these slides we will show you how to improve your sites/app for the new world.
Good luck!
3. It’s a mobile world, right?!
Global phone shipments - over 300 million last quarter
Android: over 1 billion 30 day active users
Android : people check 100 billion times each day.
4. Google Confidential and Proprietary
86%
14%
Sources: Time spent stats: http://www.flurry.com/bid/109749/Apps-Solidify-Leadership-Six-Years-into-the-Mobile-Revolution#.U44l461dVX4;
Commercial task stats: Google/Ipsos Multiscreen Industry Study of 29k smartphone users across 9 industries.
ON MOBILE, ENTERTAINING APPS DOMINATE TIME,
BUT SITES CAPTURE THE BULK OF TRANSACTIONS.
TIME
SPENT
ON SITES
TIME
SPENT
ON APPS
14%
40%
GAMIN
G &
ENT.
28%
SOCIAL
20%
OTHER
66%
SITES
6%
APPS
28%
SITES &
APPS
PRIMARY CHANNEL FOR
COMMERCIAL TASKS
INDUSTRY SNAPSHOT
75% OF AUTOS USERS
60% OF FINANCE USERS
70% OF TRAVEL USERS
71% OF RETAIL & TECH USERS
64% OF LOCAL SERVICES USERS
... USE SITES MORE OFTEN FOR
COMMERCIAL TASKS
USER TIME SPENT
ON MOBILE DEVICES
5. We’ve heard them...
harder to
navigate
sparse in features
poor on
design
cut
down
unfamiliar
smaller
sparse in features
7. • 250% increase in mobile visits
Cancer.org
Informational
• 3x increase in mobile revenue (donations)
• Higher rates of mobile access to key areas
8. The case for the mobile web
We wanted to distribute the cancer.org
experience as widely as possible, to as broad
an audience as possible...
....It was a ‘mission imperative’ to mobilize all of
our cancer.org content.
— Elizabeth Hammer, principal, digital platforms,
The American Cancer Society
9. • 50% more time spent on mobile site
Huffington Post
Media
• 37% more mobile unique visitors
• Reaching 29% of all US mobile users
10. • Tenfold increase of mobile conversions
Plusnet
Telco
• Time to convert decreased 40%
23. Site Search Take-aways
Make site search visible
Ensure that site results are relevant
Implement filters to narrow results
Guide users to better site search results
25. Commercial is BIG on the mobile web
94% OF USERS RELY ON SITES FOR COMMERCIAL TASKS
66% USE SITES MORE OFTEN
28% USE SITES & APPS
EQUALLY
6% USE APPS MORE OFTEN
ALMOST ALL ADVERTISERS SHOULD HAVE AN EFFECTIVE
MOBILE SITE TO REACH THESE USERS.
37. Form Entry Take-aways
Design efficient forms
Use pre-existing information
Streamline information entry
Minimize form errors with labeling
Provide visual calendars for dates
Real time validation of forms
45. Don’t make users pinch and zoom
Site-wide Take-aways
Provide expandable / tappable images
Be clear why you need a users’ location
Keep your user in a single browser window
Don’t let promotions steal the show
Optimize your entire site for mobile