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Mobile Site For Mobile World

Ido Green
Ido Green
Ido GreenSoftware & Investments um JFrog

It's a mobile world out there. You wish your site (and apps) to be 'mobile first' and make sure they are using the best practices for mobile. It's important to remember that E-commerce occurs across apps and web, but consumers rely disproportionately on mobile web for commercial tasks. In these slides we will show you how to improve your sites/app for the new world. Good luck!

Mobile Site For Mobile World

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#mobileweb
Design For Mobile World
Ido Green
@greenido
+GreenIdo
devheb.com
It’s a mobile world, right?!
Global phone shipments - over 300 million last quarter
Android: over 1 billion 30 day active users
Android : people check 100 billion times each day.
Google Confidential and Proprietary
86%
14%
Sources: Time spent stats: http://www.flurry.com/bid/109749/Apps-Solidify-Leadership-Six-Years-into-the-Mobile-Revolution#.U44l461dVX4;
Commercial task stats: Google/Ipsos Multiscreen Industry Study of 29k smartphone users across 9 industries.
ON MOBILE, ENTERTAINING APPS DOMINATE TIME,
BUT SITES CAPTURE THE BULK OF TRANSACTIONS.
TIME
SPENT
ON SITES
TIME
SPENT
ON APPS
14%
40%
GAMIN
G &
ENT.
28%
SOCIAL
20%
OTHER
66%
SITES
6%
APPS
28%
SITES &
APPS
PRIMARY CHANNEL FOR
COMMERCIAL TASKS
INDUSTRY SNAPSHOT
75% OF AUTOS USERS
60% OF FINANCE USERS
70% OF TRAVEL USERS
71% OF RETAIL & TECH USERS
64% OF LOCAL SERVICES USERS
... USE SITES MORE OFTEN FOR
COMMERCIAL TASKS
USER TIME SPENT
ON MOBILE DEVICES
We’ve heard them...
harder to
navigate
sparse in features
poor on
design
cut
down
unfamiliar
smaller
sparse in features
(Bold) Examples
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Mobile Site For Mobile World