Here is our March 24th Social Media Strategies Seminar Powerpoint. Feel free to share it!

1. Welcome To:
SOCIAL MEDIA STRATEGIES

2. Tamara Bernadot Catherine Tryon
 Over 25 years of Retail Experience  Over 20 years in the IT Industry
 Over 12 years on Internet Marketing Experience  Over 15 years of Internet Marketing Experience
 Strategic Team Member of 3 successful Start-ups  Entrepreneur, Trainer, Speaker & Coach
 Brand Manager & Social Media Consultant  Social & Digital Media Consultant

3. What We Will Discuss Today
 Why do I need a Social Media Strategy
 How Social Media has changed the marketing landscape
 How Social Media fits into your business model
 Social Media Tools
 Think BIG. Start SMALL. Take ACTION.

4. Many Companies Jump into Social Media

5. “My Customers Tell Me That I Need a
Facebook Page….”
 Creating a profile is NOT a strategy
 Should I use Twitter, Facebook, or Youtube?
 The Technology gets overwhelming
 There are so many sites for me to join!
 Tip: Don’t relegate social media to Gen Y just because they
use it for personal use.

6. Social Media Isn’t a Strategy
You can “do” strategic things with social media tools
• 1. Publish
– The more you publish, the more search engines
love you!
• 2. Share
– You can promote your stuff, your customers,
and promote the places/things that you enjoy
• 3. Network
– It’s all about relationships!

7. Few Companies Plan Properly

8. Why Do You Need a Strategy?
 Having clear goals and realistic expectations can help
you avoid:
– Wasted time
– Wasted effort
– Unintended backlash
– Social media fatigue
– Missed opportunities

9. Social Media can be a Black Hole…
A Strategy Provides Focus!
 Essential Questions:
- Who is your target? (Who is your best customer?)
- Where do they hang out online?
- What is your message to them?
- What problem(s) can you solve for them?
- What are they saying about your business or product?
- How do you know if your Social Media is working?

10. Social Media has given Customers a
Platform to Express Themselves
 Go where they are!
– Online communities are thriving
– People read blogs and consume more user- generated content than
ever before
– People participate in online conversations and are happy to
communicate with brands
– Word of mouth is now on steroids

11. …And they told 2 friends,
and so on…

12. How Does It All Connect?

13. It Connects Differently For Different
Brands…But It Still Connects!
Source: blog.360i.com

14. 4 Steps to Success with Social Media
1. Know your Business Goals & Objectives
2. Create a Strategy to meet those Goals
3. Action Plan- Outline the Steps to achieving your Goals
4. Implementation of Plan-Putting it all into Action

15. Dr. Kathleen Hartford:
A CASE STUDY
Chiropractor for over 23 years. Just launched Fit, Fun & Fabulous at Any Age
Website
Books
Program for Sale
Products for Sale

16. 1. Know Your Business Goals & Objectives
www.FitFunandFabulous.com
 Get people to become a coach
 Get people to find a coach
 Sell books/products to people
 Sign up for the newsletter
 Follow me on social Media

17. 2. Create a Strategy to Meet Those Goals
 Continue to build Twitter Followers
 Increase LIKES/FRIENDS on Facebook
 Send out weekly newsletter promoting programs/products
 Work with Hay House to promote books
 Work with woman on List Building opportunity
 Promote program locally in Pittsburgh
 Work with LinkedIn Groups to make more connections
 Messaging on LinkedIn
 Use Power Plate relationship to find boutique to offer program
 Consider doing 3 mail pieces(postcards) along with social media and email
campaign
 Create Google pages to "Listen" to what is going on in your industry

18. 3. Action Plan- Outline the Steps to
achieving your Goals
 Create Social Media Calendar-monitor daily
 Continue conversations with media folks
 Start Book promotion
 Contact Vendors
 Create Email Calendar
 Get books onto Amazon.com
 Be sure all tracking is in place to show successes

19. 4. Implementation:
Putting it all into Action
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Twitter Product Video Coach Quote Coach Fact Product
Question Question Question
Facebook Product Quote Video Coach Fact Product Coach
Question Question Question
LinkedIn Product Fact Question Coach
Newsletter Product/Info

20. Things to Do
 Define your business Goals
 Write out a Strategy
 Create an Action Plan
 Implement your Plan

21. Facebook For Business
Building a Facebook Strategy

22. 4 Elements of a
Successful Facebook Strategy
1. Setup
2. Create Activity
3. Build Your Fan Base
4. Track Your Results/Progress

23. 1. Setup
Define your business objective
Increase product sales, recruit talent, educate customers, create community
Develop the social media voice for your business
Be consistent with your “offline” persona
Setup the page, attract 25 fans & register a custom URL
for your business name.
Customize your facebook page by going to www.facebook.com/username

24. 2. Create Activity
Invite feedback in your daily updates
Host contests and special promotions
Provide fans with exclusive content
Offer engaging and interactive content

25. Using Questions to create activity

26. 3. Build Your Fan Base
Notice 9 of
my friends
like this page
Use Facebook Ads
Leverage an event or great PR idea
Cross promote the Facebook page in
other advertising (website, twitter,
radio, or TV)

27. When you create an
event, you can invite
your friends to attend.
They will get a
notification from your
page about the event.

28. 4. Track Your Results/Progress
Pre-determine your benchmarks or Key Performance
Indicators (KPIs) after drawing your starting line.
Use Facebook Insights to understand who your fans are
and what they want.
 Track new sales back to the interaction from Facebook

29. Facebook Engagement Calendar

30. Facebook Action Steps
 Be human and admit your mistakes
 Post more photos and videos
 Ask questions and involve your “fans”
 Watch your post frequency and timing
 Diversify your content
 Track the performance of your posts

31. I just don’t get this
Twitter Thingy.

32. Twitter
 What is twitter- Just turned 5 Years Old
 Twitter strategies to suit your business
 How to twitter
 Do’s & Don’ts
 Twitter tools

33. What is Twitter?
 Real-time micro-blogging platform composed of 140
characters
 Include Links
 Answers the question:
What are you doing?/Did you Know?
 You can tweet by using:
 Mobile device
 Twitter.com
 Desktop applications

34. Twitter as a Business Tool
 Customer Service
 Product promotion and sales
 Crisis management
 Event activation
 Issues advocacy

35. A 3 Step Approach
1. Create
2. Follow
3. Engage

36. 1. Create
 A twitter profile with clear personality
 Industry tips
 Helpful info to customers
 Entertaining fun facts

37. 2. Follow
 People talking about your product/service
 Search using search.twitter.com or tweetscan.com or Twellow.com
 Use tools such as TweetDeck or HootSuite

38. 3. Engage
 Answer questions about your product/service
 Respond to comments about you or your business
 Send followers to your website
 Use direct messages for specific issues

39. Twitter for Customer Service
Customer
complains
about cup
and 19
minutes
later the
brand
responds
with a
personal
message
that
everyone
can see.

40. Product or Service Promo
 OFFER ENDS FRIDAY……
 Flavor of the Day…..
 STOP BY TODAY BETWEEN 1 and 3 FOR…..
 The first 10 customers to show us this tweet get a
free….
 use 120 characters so others can retweet

41. Twitter Do’s
 Have a plan
 Integrate your Twitter efforts with other marketing initiatives
 Monitor keywords and competitors
 Do be friendly and helpful
 Do share relevant content

42. Twitter Don’ts
 Over promote
 Get too personal or negative
 Use corporate rhetoric or jargon
 Use poor language, grammar or spelling
 Be a showoff
 Over tweet

43. Twitter Action Steps
 Create Twitter Account-Upload Photo!
 Start Following Like-Minded Tweople
 Post messages and information on Twitter
regularly
Link your Facebook to your Twitter account if
you are messaging to similar groups

44. Local Business Search
How Can Customers Find You?

45. How do You Think Your
Current Customers are Finding You?
People are using online search engines like Google more than
any other media to find local listings.

46. Being Found Online = New Customers
37% or about 4 out of every 10 internet users in the US who
conducted an online local business search ended up visiting
the store in person.
A majority of consumers prefer to shop within 15 miles of their
homes or places of employment.
Source: TMP Directional Marketing

47. What Internet Tools are People using to
Search for My Business?
1. General Search Sites 2. Local – Search sites
Google Google Local/Maps
Yahoo! Yahoo! Local
MSN/Bing Bing Maps
AOL CitySearch
MapQuest
3. Internet Yellow Pages
Superpages.com
YP.com
Yellowbook.com
local.com

48. Local Search Business Directories
http://www.google.com/local/add
http://www.local.yahoo.com
http://bing.com/local
http://www.citysearch.com
TIP: Review your listings at: http://www.getlisted.org

49. Additional Business Directories
http://www.merchantcircle.com
http://www.yelp.com
http://www.local.com
http://www.showmelocal.com
TIP: Review your listings at: http://www.yexttags.com

50. Emerging Trend
Social & Mobile Media Search (SoLoMo)

51. Local Search Action Steps
1. Ask your customers to provide online reviews and ratings
2. Monitor your reviews regularly and flag hot button keywords
3. Respond quickly to complaints and kudos from customers
4. See negative feedback in a positive light
5. Report inappropriate reviews

52. Email Marketing for Your Business

53. Why Email Marketing?
It’s a Compliment to Your Marketing Plan
 Easiest reach to large base of customers
 They are opting in for information from you
 They are likely already a paying customer
 Social Media users are also high volume email users

54. Why use an Email Marketing Tool?
 Permission Marketing-Reduces SPAM
 Reports & Tracking
 Professional Look & Feel-Templates
 Integrate other features-Social Media, Events,
Surveys

55. Tools You Need
 Do you have a list of customers?
 Email List
 What format is your list in?
 Create a spreadsheet with as much info as you have
First Name Last Name Email Address Phone # Address 1 Address 2 City State Zip
Tamara Bernadot tamara@greengorillamarketing.com 608-320-5256 1920 Ward Avenue La Crosse WI 54601
Tamara Bernadot tamara@greengorillamarketing.com 608-320-5257 1921 Ward Avenue La Crosse WI 54601
Tamara Bernadot tamara@greengorillamarketing.com 608-320-5258 1922 Ward Avenue La Crosse WI 54601
Tamara Bernadot tamara@greengorillamarketing.com 608-320-5259 1923 Ward Avenue La Crosse WI 54601
Tamara Bernadot tamara@greengorillamarketing.com 608-320-5260 1924 Ward Avenue La Crosse WI 54601
Tamara Bernadot tamara@greengorillamarketing.com 608-320-5261 1925 Ward Avenue La Crosse WI 54601
Tamara Bernadot tamara@greengorillamarketing.com 608-320-5262 1926 Ward Avenue La Crosse WI 54601
 Use this as your Master List for all of your marketing efforts
 Keep your list clean and up to date
 Easy to import into email service provider

56. More Tools for Email Marketing
 Logo- Brand building effort. Be consistent with all other marketing efforts
 Images-Pictures get attention, keep it interesting
 Content-Website, Blog, Videos, Podcasts, Links, Q&A, Social Media Sites

57. Email Marketing Tips
 Videos get highest # of hits- Use YouTube if you don’t have
your own videos
 Link to Like-minded sites to give valuable information
 Specials, Coupons, Announcements, Event Sign-up, One-
Time offers. Make your customers feel special and wait for
your next newsletter
 Link to your social media sites too

58. Email Marketing Tips
Have A Theme or Consistent Message throughout
Newsletter
Focus on One Item/Service or Related Group
List Events Prominently
Small text boxes with Links to more info

59. Email Marketing Action Steps
1. Start creating a list if you don’t have one
2. Organize your list in one place
3. Choose an Email Marketing tool
4. Choose a template and insert all of the info needed
5. Be professional with your look & feel-know your customers
6. Be consistent with sending your emails

60. Social Media Marketing - OMG!

61. Reputation
Management Measurement
Resources needed to run a campaign effectively
Design
Skills Content
Research
Technologist
Strategist
Practitioner of
Social Media
Day to Day
Management
Content
Development
Coordination
Of all corporate
activities

62. How Green Gorilla Can Help You with
Your Social Media Marketing
Hands-on Classes – Starting in April @ Baus Haus
Online Hands-on Classes – Starting in April
Coaching Programs – 3 months (includes training wheels)
Social Media Manager Program – 3 months

63. Hands-on Social Media Classes
April - May
• Getting Started with Facebook
• Get Down to Business with Facebook Pages
• Promoting Your Business Facebook Page
• Getting Started with Email Marketing
• Build your Email List & Event Marketing
• Getting Started with LinkedIn
• Network for New Customers with LinkedIn
• Getting Started with Skype
• Local Search for Your Business
• Video Marketing for Your Business

64. Social Media Coaching Programs
• Starts with a Strategy Session
• Facebook page(s)
• Twitter account
• Google Places account
• Merchant Circle account
• Learn how to integrate your profiles
• Learn how to use the various profile management tools
• Learn how to create a Landing Page for you Facebook page(s)
• One on One consulting sessions
• Email Marketing Program

65. Social Media Manager Programs
• Adheres to the Social Media Best Practices and current trends
• Starts with a Strategy Session
• Update statuses on profiles
• Delete unwanted spam postings
• Respond to “Network/Friend Requests”
• Create Facebook Landing Page(s)
• Integrate profiles/blog/website
• Monitor web for mentions & buzz
• Build your followers, friends, Likes, Connections
• Weekly updates & Monthly statistics
• Email Marketing

66. Social Media Evaluation Special
Evaluation - $149 (March Special $49)
We’ll evaluate your current web presence—from your website, blog and traffic
solutions, to your use of social media, video marketing and email opt in choices—or
lack thereof. We’ll have a one-on-one call where we will walk you through the results
and give you honest feedback & recommendations! The purpose of the call is to show
you how to consolidate your efforts and maximize your results!
Quick Setup - $249 (March Special upgrade from the
Evaluation is $100)
The Quick Set-up Package includes basic set up of up to three profiles of your choice
and profile integration with other profiles, your blog or website. We’ll also show you
how they work.
**Evaluation must be scheduled by March 31 but can be performed in April or May.

67. You Don’t Have To Do This Alone!
• Don’t have the interest or the time?
– We can coach your staff or VA
– Let us do it for you
• Don’t fully understand the social media
landscape and want help?
– Take our classes
– Join our coaching program

68. Thank You for Coming!
Catherine Tryon Tamara Bernadot