2. About RTC 2
RTC helps marketers connect with consumers in the retail medium. We provide a
comprehensive range of services and products – Retail Planning & Design,
Manufacturing, Program Management and Global Logistics, Retail Technology and
Store Ready Solutions.
Our Store Ready Solutions are a powerful line of existing “store ready” shelf
management, loss prevention, and merchandising solutions offering intelligent
answers to a wide range of common in-store needs. Already tooled, these
systems have been store-tested and proven successful. They are easily adapted
to your store or brand, allowing speed to market. These systems extend to
you the global experience, creativity, and in-store expertise of RTC.
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3. 3
Founded in 1950, RTC has over 1000 associates in 6 countries…
we are global
U.S. Mexico Costa Rica Peru Brazil U.K. Russia Hong Kong China
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4. PRIMARY MARKET COMPETENCIES 4
Strategy & Program Store Ready
Innovation Management Solutions
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5. HOW WE ARE STRUCTURED AND RESOURCED 5
RTC is a Retail Activation Company
KNOWLEDGE VISION ACTIVATION
framing Research insights Principles criteria Exploration concepts Applications solutions Production rollout
We uncover shopper insights, translate insights into innovative retail concepts,
and turn concepts into profitably activated retail solutions.
Our focus is on improving our clients’ retail return-on-investment.
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7. RECOGNITION 7
2009 Global Supplier of the Year
for Marketing Purchases
“
“
In the case of RTC, one of the areas that
they did quite well in was innovation...
They’re quite an innovative company and
come up with new ideas on shopper
marketing, shelf display and customization.
- Rick Hughes, P&G - VP Global Purchasing
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8. CASE STUDIES 8
LEVI’S
We bring
insight and meaning
to the vision
Shopper & Market
Research
Strategy
Concept Design
Layout Planning
Prototyping
Value Engineering
Manufacturing
Inventory Management
Maintenance &
Refreshment
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9. Orient…Inform…Select 9
DMI
ShopRite
We bring
insight and meaning
to the vision
Shopper & Market
Research
Strategy
Concept Design
Layout Planning
Prototyping
Value Engineering
Manufacturing
Inventory Management
Maintenance &
Refreshment
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10. 10
NIKE
We bring the vision
to life
Shopper & Market
Research
Strategy
Concept Design
Layout Planning
Prototyping
Value Engineering
Manufacturing
Inventory Management
Maintenance &
Refreshment
RTC Confidential 8/29/2012
11. International vs. Global 11
adidas
Shopper & Market
Research
Strategy
Concept Design
Layout Planning
Prototyping
Value Engineering
Manufacturing
Inventory Management
Maintenance &
Refreshment
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12. OUR CAPABILITIES 12
Store Ready Solutions: Includes an arsenal of smartly engineered
shelf merchandising systems that reduce labor costs and deter theft. Most retail
customers know RTC and appreciate our ability to deliver operationally smart
solutions. The expertise of this group can be leveraged to integrate operational
value into merchandising solutions. Current systems include:
Profit Pusher labor saving shelf merchandising system
Profit Guard theft deterrent shelf merchandising system
Mod U Sign end cap and gondola signage system
Eco-Trac beverage glide system
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18. OUR CAPABILITIES 18
Program Management & Logistics: Particular
expertise in the development and management of programs that are
complex in nature and large in scale. We are at our most effective
when we are given a broad view of the total supply chain and
accountability for the end-to-end equation – improving processes,
optimizing supply chain efficiencies, and leveraging economies of
scale to drive down costs and improve profitability. These services
include:
Demand/supply planning
Rollout planning
Inventory reduction programs
Ordering process improvements
Distribution
Installation
Post-installation support
Program-to-program economies
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20. PROCTER & GAMBLE 20
Manage 30,000 retail doors
Accountable for managing the end-to-end supply chain.
Evaluated on reducing Total Delivered Cost (TDC)
Open book financial model
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21. PROCTER & GAMBLE 21
Asia
Russia
Mexico
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22. 22
Global Synergies
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23. 23
Global Consistency
(Dedicated team) Resources in Beaverton
(Dedicated team) Resources in China
Resources in Emerging Markets
Global production planning capabilities to create economies of scale
Brand standards and consistency
Defined program/project management processes
Centralized global leadership for regional teams
Global design and engineering team
Global Sourcing
Global sourcing team with regional resources
Defined vendor evaluation process
Internal expertise with multi-materials and manufacturing processes
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