1. Swot analysis of

2. 23%
51%
26%
Canara Bank HSBC OBC

3. Company at a Glance:
 TheCompany was launched on 16 June 2008 with
headquarter in Gurgaon.
It is a joint venture between two of India’s largest public
sector banks, Canara Bank and Oriental Bank of
Commerce, and HSBC Insurance (Asia Pacific) Holdings
Limited.
Network of 4400 branches , 29 Regional offices, 60 million
customers, and 822 employees.
 Have 3 Individual products and 2 Group Products
170,364 policies sold ( as on July 31, 2010).

4.  Ranked as top 2nd in terms of Customer service.
Convenient ways of paying your premiums
Tools and calculator.
The backbone of the Company's operations is
a highly IT-enabled.
The huge international brand equity of HSBC.
Faster claim processing.

5. Customer database of two nationalized banks.
The effective bank assurance model has enabled the
company in reaching to customer in rural and social
sector.
Better product knowledge.
In Group plans (group loan protection plan & Group
term plan) minimum premium 23000.
 Canara HSBC has an advantage because of having
Both public sector (Oriental, Canara) and private
sector (HSBC) share holders.

6. Being a new entrant in the market it does not have
first mover advantage.
Smaller sales force.
High premium for individual plans. (minimum
premium for Growth Smart Plan and Dream smart
plan is 25,000/- )
 Small product portfolio.

7. Low penetration and untapped markets.
Can leverage share holders strong corporate
relationship to sell group policies to large companies.
Can absorb the existing customers of the three
entities.

8.  High competition among different players.
 Many foreign bank giants are going to enter
Indian market. They have very large portfolio of
various verticals and products with them.
Rolling out of innovative products by competitors.
 Fluctuating policies by regulators.

9. 1) Adherence to Regulations
2) After Sales Support / Warranty Support
3) Authenticity / Transparency / Ethics
4) Customer Friendliness /
Loyalty & Promotional Programs
5) Professionalism / Qualification of Staff
6) Range / Selection / Customizability
7) Reliability/ Value for Money
8) Safety
Consumer Satisfaction Level Summary