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Think (Evaluate)- How successful is my final advert? … The final part of this
  assignment is to produce a brief evaluation of your own advertisement for
     ‘Streets’ trainers. The focus of this is to show that you know why and
   understand how you have used media language in the creation of your
           advert and how it will appeal to your target audience.



2. What types of          1.   What does your
camera shots/framing           main image                 6. how successful is
have you used and              show?                      my final advert in
why?                                                      making it obvious what
                                                          is/are the USP of the
3. What connotations                                      trainers and why I think
have I used in my advert                                  my audience will find
and why?(e.g. use of colour,                              the USP appealing
props, background,
costume, lighting, settings,
actors positioning/gestures,                                 7. What
font style etc.                                              anchorage did I use
                               5.    how successful is       (i.e. slogan) and
4. How successful is           my final advert in            how successful do I
                               reflecting/appealing to
my my page design &             my target audience’s         judge it to be?
layout?                        profile and their needs?
1.How does your advert appeal
to your target audience?

2. Where will your advert be
published in order to attract your
target audience?

3. Can you think of any other
ways you could market your
product in support of your
advertising campaign?
How to get top marks
                You use media language

                You take every opportunity
                to explain how your advert
                appeals to your target
                audience
                You explain what aspects of
                your advert was done well
                and what specific
                improvements are needed
                and why

                You explain what aspects of
                your advert was done well and
                what specific improvements
                could be made

                You state your reasons for your
                choices

                Tell/ describe to the examiner
                what you did

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Gcse contolled assessment evaluation

  • 1. Think (Evaluate)- How successful is my final advert? … The final part of this assignment is to produce a brief evaluation of your own advertisement for ‘Streets’ trainers. The focus of this is to show that you know why and understand how you have used media language in the creation of your advert and how it will appeal to your target audience. 2. What types of 1. What does your camera shots/framing main image 6. how successful is have you used and show? my final advert in why? making it obvious what is/are the USP of the 3. What connotations trainers and why I think have I used in my advert my audience will find and why?(e.g. use of colour, the USP appealing props, background, costume, lighting, settings, actors positioning/gestures, 7. What font style etc. anchorage did I use 5. how successful is (i.e. slogan) and 4. How successful is my final advert in how successful do I reflecting/appealing to my my page design & my target audience’s judge it to be? layout? profile and their needs?
  • 2. 1.How does your advert appeal to your target audience? 2. Where will your advert be published in order to attract your target audience? 3. Can you think of any other ways you could market your product in support of your advertising campaign?
  • 3. How to get top marks You use media language You take every opportunity to explain how your advert appeals to your target audience You explain what aspects of your advert was done well and what specific improvements are needed and why You explain what aspects of your advert was done well and what specific improvements could be made You state your reasons for your choices Tell/ describe to the examiner what you did