15. Making it all work together #1 fan page Most followers (1.2m) Collection of photos for every state visited Ability to create personal campaigns e.g. “Social media for Obama 1800+ videos Each w/ 200k + views 25k connections Linkedin had to change its service as he was too popular 5,000,000 connection Across 15 networks
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17. … and growing by well over 600,000 users per day (Jan - Feb 09) 250m+
18. If Facebook were a country, it would be the fourth most populated in the world, ahead of Indonesia, Brazil and Japan.
19. Main navigation Notification of Friends birthdays Latest news from Friends in network Photo albums published by friends How it works
26. Profile of user who posted video Other videos by user Videos with related subject matter Comments Video player – includes ratings, views and interactive navigation How it works
32. Area where you post your “tweet” “ Tweets” from people you follow User information – how many followers Trending topics – most popular terms being used How it works
38. Suggestions for contacts you may know Ability to create and advertise events Latest updates from your network Latest news from your company Navigation – Jobs, Q&A, People, Companies Inbox How it works
43. Other blogs read by the author Title and mission statement Functionality to comment on post or send to a friend List of recent posts Blog post – supports text, images, video How it works
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48. Each month 86% all of UK internet users go through Google to find what they’re looking for It is the single most important media property in the world
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50. Old world New world “ Today’s news, tomorrow’s chip paper” “ Toxic news with a half-life of 10 years+” Reputation
51. Market value Search is worth £2.75 billion in the UK Search advertising accounted for 58% of UK online ad spending in 2008 Two big questions How do advertisers use it? How can we be sure it works?
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54. Purchase Confirmation User clicks on link on Google results page Cookie created and stored in database Not visible to user Arrives at landing page Completes purchase Cookie sent to server Cookie confirmed Cookie process Website