This document outlines online advertising media plans and strategies for the Bangladeshi market. It discusses the benefits of web advertising such as better control over time and budget, ability to track metrics, and more targeted traffic. It then examines different types of ads including Facebook ads, Google ads, display banner ads, and rich media ads. Facebook ad features like ad design, targeting, campaign pricing, and monitoring are covered. Finally, the document provides information on getting started with web advertising and contact details.

1. Web Marketing Solutions Web Advertising for Bangladeshi Market Outline on Online Advertising Media Plans and Strategies

2. Introduction Slide 2 © 2008 Grameen Solutions Benefits of Web Advertising

3. Introduction Slide 3 © 2008 Grameen Solutions Benefits of Web Advertising – Better Control Full Control on Time Full Control on Budget Visibility of Traffic & ROI Track CPA, Calls, CPS

4. Introduction Slide 4 © 2008 Grameen Solutions Benefits of Web Advertising – Better Targeting Quality & Qualified Traffic Specific Targeting Better Media Strategy Broader Reach

5. Types of Ads

6. Types of Ads Slide 6 © 2008 Grameen Solutions Web Advertising Media and Ad Types - Facebook

7. Types of Ads Slide 7 © 2008 Grameen Solutions Snapshot and Samples of Facebook Ads Facebook Ads

8. Types of Ads Slide 8 © 2008 Grameen Solutions Web Advertising Media and Ad Types - Google

9. Types of Ads Slide 9 © 2008 Grameen Solutions Snapshot and Samples of Google Search Ads Google Search Ads

10. Google Ads Slide 10 © 2008 Grameen Solutions Snapshot and Samples of Google Text Ads Google Text Ads

11. Google Ads Slide 11 © 2008 Grameen Solutions Snapshot and Samples of Google Image Ads Google Image Ads

12. Types of Ads Slide 12 © 2008 Grameen Solutions Web Advertising Media and Ad Types – Display Banner Ad

13. Types of Ads Slide 13 © 2008 Grameen Solutions Snapshot and Samples of Static Display Banner Ads Display Banner Ads

14. Types of Ads Slide 14 © 2008 Grameen Solutions Snapshot and Samples of Animated Banner Ads Animated Display Banner Ad Samples

15. Types of Ads Slide 15 © 2008 Grameen Solutions Web Advertising Media and Ad Types – Rich Media Ads

16. Types of Ads Slide 16 © 2008 Grameen Solutions Web Advertising Media and Ad Types – Rich Media Ads

17. Facebook Ads

18. Facebook Ads Slide 18 © 2008 Grameen Solutions Facts About Facebook Ads

19. Facebook Ads Slide 19 © 2008 Grameen Solutions Benefits of Facebook Ads - Design Phase Easy Ad Design Interface Image Adding Facility Actual Visual Ad Facebook Fan Page Advertising Social Action Advertising

20. Facebook Ads Slide 20 © 2008 Grameen Solutions Benefits of Facebook Ads – Targeting Phase Geographic Targeting Birthday Target Ads Keywords Target Ads Company Employee Targeting Demographic Targeting Language-based Targeting Relationship-based Targeting Total Bangladeshi Population as of October 2009

21. Facebook Ads Slide 21 © 2008 Grameen Solutions Benefits of Facebook Ads – Campaign & Pricing Phase Campaign-based Control Control on Daily Budget Full control on time Flexibility on Ad Payment Bid can start from $0.01 per click or $0.01 per 1000 Impressions

22. Facebook Ads Slide 22 © 2008 Grameen Solutions Benefits of Facebook Ads - Monitoring Monitoring real-time traffic Facebook allows analytics tools to monitor your ads and control your budget.

23. Other Ads

24. Google Ads Slide 24 © 2008 Grameen Solutions Facts About Google Ads

25. Display Banner Ads Slide 25 © 2008 Grameen Solutions Facts About Display Banner Ads

26. Rich Media Ads Slide 26 © 2008 Grameen Solutions Facts About Rich Media Ads

27. Get Going with Web Advertising

28. Get Started Slide 28 © 2008 Grameen Solutions What you need to Get Going with Web Advertisement

29. Get Started Slide 29 © 2008 Grameen Solutions What you need to Get Going with Web Advertisement

30. Get Started Slide 30 © 2008 Grameen Solutions What you need to Get Going with Web Advertisement Rich Content Ads Video/Interactive Ads Compatibility with Web Media

31. CONTACT US GrameenBank Bhaban, 12th Floor Mirpur-2, Dhaka-1216, Bangladesh Contact Today to Learn More about our Offerings Phone:+880 (2) 802-1647/1648 FAX: +880 (2) 802-0814 Sales Inquiry:sales@grameensolutions.com Information:info@grameensolutions.com Web:www.grameensolutions.com