100 UAE Social Media Brands, 2011 Report

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UAE Social Media Brands / 2011

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“
We look to brands for poetry and for spirituality,
because we're not getting those things from
our communities or from each other. Naomi Klein
International Bestselling Author

Introduction
Having worked with multinational corporations, governments, SMEs and clients throughout the
region, Grafdom has unparalleled experience in digital media. Our commitment to this field,
which extends far beyond websites, social networks and mobile phones, has enabled us the
privilege to compile this report and play a key role in the research & advancement of digital
technology in the Middle East.

Our research identified over 2,798 corporate brands that currently maintain a loyal following
in a variety of business industries. In order for corporate brands to qualify for the rankings, they
need to maintain a brand presence on more than one social media network and be in the top
five of their category. The current year's results focus on followers on Facebook (FB), Twitter (T)
and Youtube (Y); their scores can be found in their respective columns on the following pages.

Companies have long wondered who the UAE's top 100 are; they inquired about the best social
media brands they could benchmark against. Now they can >

Rankings
Most Influential Brands & Personalities

Banking & Finance
FB T Y

Standard Chartered UAE 17,167 143 17,310

Mashreq 1,732 433 2,165

RAK Bank 13 1,707 1,720

Abu Dhabi Commercial Bank 184 2 186

Emirates NBD 85 33 118

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Comm & Tech
FB T Y

Sony ME 64,358 552 64,910

Etisalat 44,111 6,937 51,048

du 13,963 4,786 18,749

Samsung Arabia 13,764 1,380 15,144

Motorola ME 10,324 214 10,538

Tweet by @SonyMEA
Visit our Dubai stores for unbelievable prices of
Sony products only during #DSF, plus Free gift vouchers!


Destinations
FB T Y

Dubai Mall 47,513 9,016 56,529

JBR The Walk 16,501 1 16,502

Burj Khalifa 13,059 333 13,392

Wild Wadi 9,994 403 10,397

Mall of the Emirates 7,591 340 7,931

Tweet by @thedubaimall
It's never too late to pick up a gift for your mom!
Head over to The Dubai Mall to get something special for your lovely moms


Hospitality
FB T Y

Atlantis 21,481 2,116 41 23,638

Aloft Abu Dhabi 12,889 1,224 1 14,114

Intercontinental DFC 3,302 6,796 16 10,114

Jumeirah 6,564 1,482 91 8,137

Yas Hotel 2,202 1,509 3,711

Tweet by @Atlantis
Weather looks great for #Sandance this Friday at @NasimiBeach :)
Bring your sun-tan lotion and make sure you get there early!


F&B
FB T Y

Burger King UAE 37,036 6 37,042

Just Falafel 9,887 386 9 10,282

Zaatar w Zeit 8,878 36 8,914

Wild Peeta 720 5,234 5,954

Kitsch Cupcakes 5,012 180 5,192

Tweet by @burgerkinguae
Looking for yummy ideas this weekend?
Go for the TWINS value offer or the PIZZA BURGER, and add new Potato Crisscuts!


Health & Fitness
FB T Y

Contender 2,305 558 13 2,876

Duplays 1,381 477 1,858

Ahdaaf 1,030 399 10 1,439

Original Fitness 635 387 1,022

Fitness First 472 265 737

Tweet by @contendermma
We're holding a graduation for our young
Brazilian Jiu Jitsu students. We'll post photos and videos later.


Publications
FB T Y

TimeOut Dubai 10,303 11,429 21,732

Khaleej Times 18,813 2,897 21,710

GulfNews 1,642 7,710 9,352

The National 824 6,606 7,430

Ahlan Magazine 5,517 1,040 6,557

Tweet by @timeoutdubai
We've had 8 emails and 4 phone calls in the last hour asking us if
@justinbieber will be coming to Dubai this week. It is NOT happening.


Radio
FB T Y

Virgin Radio Dubai 18,213 5,255 23,468

Channel 4 Dubai 3,383 15,757 19,140

Dubai 92 3,837 1,708 5,545

My Radio 1 4,242 334 4,576

Filipino Rhythm Dubai Eye 2,125 29 2,154

Tweet by @VirginRadioDXB
Usher after party at Nasimi Beach!
Text USHER to 4008 (21+ only....) @brentblack will hook you up this hour!


TV
FB T Y

NatGeo AD 66,118 1,932 2,123 70,173

City of Life 10,463 1,001 207 11,671

Dubai One 10,956 469 11,425

20Something 4,640 680 5,320

Emirates 24/7 1,142 1384 2,526

Tweet by @VirginRadioDXB
Usher after party at Nasimi Beach!
Text USHER to 4008 (21+ only....) @brentblack will hook you up this hour!


PR
FB T Y

Spot on PR 2,975 5,148 11 8,134

Asdaa 151 638 789

Cicero Bernay 405 154 559

H&K UAE 143 89 232

TRACCS 43 125 168

Tweet by @spotonpr
Journalism and the new mob - how do media treat user generated
content and the moral issues it can raise? #DubaiToday


Online
FB T Y

Sukar 16,043 1,371 17,414

GoNabit 14,797 1,362 4 16,163

Dubizzle 9,804 3,027 14 12,845

Nahel 3,491 1,633 5,124

Souq 3,019 1,023 3 4,045

Tweet by @sukarcom
Have you guys checked out our campaigns today?
What do you think


Education
FB T Y

American University of Sharjah 4,003 1,003 122 5,128

Edarabia 2,089 1,159 24 3,272

Abu Dhabi University 2,378 336 39 2,753

Zayed University 1,620 881 29 2,530

NYU Abu Dhabi 1,169 227 1,396

Tweet by @ausharjah
One million dirham scholarship fund created at
AUS Career Fair to help AUS alums pursue graduate studies at AUS


Environmental
FB T Y

Goumbook 4,308 235 1 4,544

Emirates Wildlife Society 3,494 492 3,986

Masdar 450 551 1,001

Emirates Environmental Group 801 78 879

Bee'ah 254 440 694

Tweet by @goumbook
Do you really think that going green is not easy?
Try these 10 easy tips, print them out and pass them on!


Humanitarian
FB T Y

Goodgate 9,112 137 9 9,258

Dubai Cares 886 4,619 22 5,527

Volunteer in Dubai 4,230 475 4,705

Dubai Autism Center 981 846 1,827

Emirates Foundation (Takatof) 1,027 77 1,104

Tweet by @goodgate
Global hunger is a huge problem, but meanwhile,
up to 25% of all food produced globally is wasted.


Transportation
FB T Y

Emirates 55,230 13,552 1,168 69,950

Etihad 17,556 199 476 18,231

Dubai Metro 3,019 947 3,966

Navcar 404 2,816 3,220

RTA 31 2,439 2,470

Tweet by @FlyingEmirates
Want to know how many Miles you'l earn on Emirates,
or how many Miles you need for a reward?


Real Estate
FB T Y

Damac Properties 110 1,262 1,372

Coldwell Banker ME 112 1,062 1,174

Betterhomes 629 117 746

Landmark 77 254 331

Asteco 196 25 221

Tweet by @damacproperties
Rise in temperature expected in UAE this week


Personalities
T

Sultan Al Qassemi 46,525 46,525

DJ Bliss 7,024 7,024

Emiratweet 5,092 4,619

Narcysyt 3,594 3,594

Aida Al Busaidi 1,506 1,506

Tweet by @sultanalqassemi
I am overwhelmed by the support from tweeps over Time twitter honor.
HUGE thanks to those who voted.


Media Personalities
T

Tom Gara 4,178 4,178

Abbas Al Lawati 3,094 3,094

Jessica Swann 2,736 2,736

Magnus Nystedt 2,684 2,684

David George-Cosh 1,991 1,991

Tweet by @tomgara
Say what you will about Australia's cricketing decline
we still DOMINATE in the commentary box.


Events
FB T Y

Dubai International Film Festival 7,060 3,305 274 10,639

Art Dubai 4,762 5,527 19 10,308

Gitex 7,926 621 8,547

Abu Dhabi Film Festival 6,322 1,333 70 7,725

Abu Dhabi Art Fair 253 2,886 3,139

F1 Abu Dhabi 1,332 1,362 2,694

Dubai Jazz Fest 1,333 1,334 2,667

Abu Dhabi Fighting Championship 1,662 106 78 1,846

World Future Energy Summit 496 725 1,221

Abu Dhabi International Book Fair 447 507 954


1. NatGeo AD 70,173 26. Motorola ME 10,538
2. Emirates Airlines 69,950 27. Wild Wadi 10,397
3. Sony ME 64,910 28. Art Dubai 10,308
4. The Dubai Mall 56,529 29. Just Falafel 10,282
5. Etisalat 51,048 30. Intercontinental DFC 10,114
6. Sultan Al Qassemi 46,525 31. GulfNews 9,352
7. Burger King UAE 37,042 32. Goodgate 9,258
8. Atlantis Dubai 23,638 33. Zaatar w Zeit 8,914
9. Virgin Radio Dubai 23,468 34. GITEX 8,547
10. TimeOut Dubai 21,732 35. Jumeirah 8,137
11. Khaleej Times 21,710 36. Spot On PR 8,134
12. Channel 4 Dubai 19,140 37. Mall of the Emirates 7,931
13. du 18,749 38. Abu Dhabi Film Festival 7,725
14. Etihad Airways 18,231 39. The National 7,430
15. Sukar 17,414 40. DJ Bliss 7,024
16. Standard Chartered UAE 17,310 41. Groupon UAE 6,580
17. JBR The Walk 16,502 42. Ahlan Magazine 6,557
18. GoNabit 16,163 43. Wild Peeta 5,954
19. Samsung Arabia 15,144 44. Dubai 92 5,545
20. Aloft Abu Dhabi 14,114 45. Dubai Cares 5,527
21. Burj Khalifa 13,392 46. 20Something 5,320
22. Dubizzle 12,845 47. Kitsch Cupcakes 5,192
23. City of Life 11,671 48. American University of Sharjah 5,128
24. Dubai One 11,425 49. Nahel 5,124
25. DIFF 10,639 50. Emiratweet 5,092


51. Volunteer in Dubai 4,705 76. ADFC 1,846
52. My Radio 1 4,576 77. Dubai Autism Center 1,827
53. Goumbook 4,544 78. RAK Bank 1,720
54. Tom Gara 4,178 79. Aida Al Busaidi 1,506
55. Emirates Wildlife Society 3,986 80. Ahdaaf 1,439
56. Dubai Metro 3,966 81. NYU Abu Dhabi 1,396
57. Yas Hotel 3,711 82. Damac Properties 1,372
58. Narcysyt 3,594 83. World Future Energy Summit 1,221
59. Edarabia.com 3,272 84. Coldwell Banker ME 1,174
60. Navcar.com 3,220 85. Emirates Foundation (Takatof) 1,104
61. Abu Dhabi Art Fair 3,139 86. Original Fitness 1,022
62. Abbas Al Lawati 3,094 87. Masdar 1,001
63. Contender 2,876 88. ADIBF 954
64. Abu Dhabi University 2,753 89. Emirates Environmental Group 879
65. Jessica Swann 2,736 90. Asdaa 789
66. F1 Abu Dhabi 2,694 91. Betterhomes 746
67. Magnus Nystedt 2,684 92. Fitness First 737
68. Dubai Jazz Fest 2,667 93. Bee'ah 694
69. Zayed University 2,530 94. Cicero Bernay 559
70. Emirates 24/7 2,526 95. Landmark 331
71. RTA 2,470 96. H&K UAE 232
72. Mashreq 2,165 97. Asteco 221
73. Filipino Rhythm Dubai 2,154 98. Abu Dhabi Commercial Bank 186
74. David George-Cosh 1,991 99. TRACCS 168
75. Duplays 1,858 100. Emirates NBD 118


“Social Media is the most democratic form
of expression, where all voices are equally loud”

“It has become a worthy news source for
both the conventional media & general public”

“Social Media is longer considered a fad. It has become a viable
marketing tool with highly attractive returns on investment.”

990,905
Total followers of Top 100 UAE Social Media Brands
(... just short of 1 million)

Category Scores
Comm & Tech - 160,389
Destinations - 104,751
TV - 101,115
Transportation - 97,837
Publications - 66,781
Personalities - 63,741
Hospitality - 59,714
Online - 58,126
Radio - 54,883
Events - 49,740
F&B - 33,242
Humanitarian - 22,421
Banking - 21,499
Education - 15,079
Journos - 14,683
Environmental - 11,104
PR agencies - 9,882
Health & Fitness - 7,932
Real Estate - 3,844

Report Stats
Most Active Category Comm & Tech
Least Active Category Real Estate
Most Followers NATGEO AD (70,173)
Least Followers Emirates NBD (118)
Total Followers 990,905

YouTube - 1% Facebook - 72%
4,871 736,603

Twitter - 27%
249,731


Growth Potential
Produce 2,054,520
Content Facebook users in the UAE

Engage 36,841
Measure Audience Twitter users in the UAE
Progress
$1,048
Avg. online spending by
UAE consumers (annually)
Promote
Presence
AED 50,000
Avg. social media spending by
UAE firms (annually)
Through insight and tracking, the best brands continuously
align their social media strategies with their corporate vision.


For social media brands to succeed; they need not only focus on the number of followers but on
the level of engagement and dialogue with them. Unlike conventional forms of media, social
media is most effective when exercised in a two-way dialogue format.

As digital and social tools become the go-to resources for everything from news and jobs to
networking and friendships, proactive brands will continue to evolve how they interact and
engage with their audience to maintain their competitive lead within their industry.

The forthcoming social media study will include the presence of UAE brands on other networks,
including Foursquare, Gowalla, Digg, Vimeo, Linkedin and Flickr. As tempting as it may be to
maintain a brand presence on multiple networks; equally important is to understand the varied
formats and their differentiating value propositions. Social media strategies vary among

Having worked closely with a fair share of the top 100 brands in this report, we welcome
your feedback, questions or comments >

Trending Twitter tags in UAE (April)
Source: Trendsmap.com

We’re a social bunch, get in touch with us.
Grafdom
PO Box 211156 www.grafdom.com
Dubai, UAE Farid Gasim Paul Holder twitter.com/grafdom
+9714 3453033 gfarid@grafdom.com paul@grafdom.com youtube.com/grafdom
Disclaimer: All material presented herein is intended for informational purposes and has been compiled from sources deemed reliable including Facebook,
Twitter, Youtube, Google and Other Sources. Material presented is subject to errors, omissions, changes or withdrawal without notice.

100 UAE Social Media Brands, 2011 Report

100 UAE Social Media Brands, 2011 Report

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