1. Production
Pre-production Actors were hired and they
The target audience was males began recording character
aged 18 and over. Research was voices and images are added
made into the story, the genre to the game. They also added
and style of the game. the sound affects such as the
weapons and car sounds to
the game.
Post production
Development Footage would be edited and
More in depth research was made added into the game then a
into the game and planning was prototype would be created to
started by writing scripts and be tested and checked for
creating characters and checks glitches in the game. If there
would be made to see what else where glitches they would try
could be added. to fix them but not all of them
can be fixed.

2. Genre
Genre means type or the category that a film or a TV show fits in to. For example
Friday the 13 would go in to the category of horror where as Inbetweeners movie
would fall into the comedy category.
The game that I have chosen is Grand Theft Auto this would fit in to free roam, action
and adventure / shooter category.
This image shows the that the game This image shows that the game fits
fits in to the shooter category it is as into the free roam category as the car
the character is shooting a gun. is driving around on the game.

3. The purpose
The purpose of the game is to entertain the target
audience and to keep the target audience entertained for
as long as possible. They do this by providing hours of
interesting offline gameplay and by creating a large scale
for the unique game world for players to explore..

4. Demographics
Demographics is the current characteristic of a
population such as age, gender, race, disabilities,
mobility, home ownership, employment and
location.

5. Psychographics
Psychographics is the study of the personality,
values, attitudes, interests and lifestyles.

6. Annotation of my products advert
You will find this at The trailer is 6 minutes
the bottom right long and this image is
hand corner of the shown at the begging The text is unique so when
advert because we of the trailer and at you see it you associate it
read from the left the end of the trailer. with grand theft auto
to the right so you This will help you find
are more likely to the game as the title is
notice the name. unique
Grand theft auto can be
shortened to GTA which
is well known by Rockstar
fans
The white righting is on
the black background as
it stands out and its
easy to see.

7. Annotation of my products advert
This shot shows how
the gun play has
evolved since the This image shows
last GTA as you can how the graphics
hide behind walls have developed
and shoot where as through out the GTA
the last GTA you history the games
couldn't’t. before this one you
couldn't’t really see
things in as much
detail.
This image shows that
the character in the
picture is the main From the Background you can tell that the
character in the game is set in an urban environment as you
game. can see from the big buildings

8. Summary
I think that this screen shot is the most effective out of the two as the other one is only
the name of the game so there if more going on this screen shot shows that the game
is set in an urban environment, it also shows a bit of gun play from the game. The other
advert screen shot is the name and this shows how from the style of the text you can
tell which game is being advertised.

9. Rockstar games
• Rockstar is owned by a company take two interactive.
• It is based in new york USA.
• The president of Rockstar games is Sam Houser.
• Rockstar games was founded in 1998.
• Rockstar web site is www.rockstargames.com.
• These are rockstars most popular games however there are lots more.
Grand Theft Auto series1997-present
Midnight Club series 2000-presents
Max Payne series 2001-present
Read dead series 2004-presents
• Rockstar games have different logos for different areas In the world
Japan London new England
• Rockstar games also do films as well as games a common rock star
films is: the football factory.

10. Strengths
There are No major competitors for them to compete against.
They have a Good reputation.
The game is owned by a Well known brand name.

11. Weaknesses
Wont sell as many copies due to the age rating.
Lots of violence and use of weapons so concerned parents wont let their children buy
the game.
Losses costumers because of there competitors bringing out newer games.
Age restrictions affect the level of advertising as they can not show the full extent of the
game.

12. Opportunities
The can bring out new versions of the game for example GTA 5 which will make them lots
of money.
They have the power to expand others games by bringing out sequels such as LA noire 2
They could bring out a film of GTA which would be a good opportunity to make money
and advertise for their games that they have made.

13. Threats
Their will be other game companies trying to make games similar to GTA
If parents complain about how violent it is they could not let them sell the game any
more.
Running out of ideas for games because they have made lots of GTA games,

14. Analysis of our advert
1. My advert is aimed at people over the age of 9 and can be
for both men and women its is also aimed at people who eat
mints mints
2. We choose that color as it made the advert look appealing
and the colures fitted in with the packaging on the smint packet.
3. We used the words as it was a catchy fraise that people would
remember and it describes the product in a positive way.
4. The product was was positioned like this as it shows the
product at its full potential.

15. Advert analysis
The main fuscous of We spoke about how
the advert is the the lips and the teeth
product that makes were perfect so they
the lips look as shiny have been altered on
as they are. This the computer they do
helps to attract this so that the advert
attention to the is appealing to the
advert. audience.
We also said that the The lips and the teeth
packaging and logo were show a sexual attraction.
at the bottom of the page

16. Distribution channels
• Consoles: • Amazon
• ps3 • Ebay
• Xbox • Game station
• Xbox 360 • Supermarkets
• PlayStation • Blockbusters
• ps2 • YouTube
• pc • Google
• iPod
• Ipads

17. Digital Downloads
• ITunes
• Additional content
• Mobile phone game downloads

18. Advertising
• YouTube
• Television

19. Questionnaire
1.The majority said yes and they played
1.Do you play a games console? If yes which one? on Xbox only 2 said no.
2.The majority said yes and only one
2.Do you watch a lot of television?
said they didn't’t watch a lot.
3.How often do you use the Internet? 3.The majority of said that they used
the internet regally.
4.How many hours a week do you play on a games 4.The majority only played for between
console? 0 and 3 hours one played for 20 hours.
5.The majority said yes and they used
5.Do you use social networking sites? If yes which
face book one said no.
ones?
6.The majority spent at least 3 hours or
6.How long do you spend a week on the Internet? more. one didn’t go on the internet.
7.The majority said 10 one said 20 and
7.How many hours a week do you use watching one spent 5-6 hours watching TV
television?
8.The majority said no and one said
yes.
8.Do you play online on games consoles?
9.Two said free Rome an action 1 said
9.What genre of games attract you the most? none 2 said any
10.3 said news or newspapers one said
10.What is your favorite form of media? internet one said gaming.

20. Re presentation
Re presentation Its how the media remake and re mode the real.
Wanted posters
These posters are made featuring the characters
to represent the from the game were
criminal aspect of the placed around
main character and Belgium, to advertise
gives a clue to what the the game in it's own
game is about. unique genre.
The poster looks like
a realistic mug shot This is the main character of the game and
of a criminal he is the criminal in the game, how one
side of the face is light the other is dark
this shows that the character has two
sides a good side and a bad side.

21. Constraints
GTA has constraints because of the game content. GTA contains
sex scenes drugs strong language and violence, because of this
the game age rating is 18 so people under the age of 18 can not
buy it, however they still play on the game as they get parents or
older siblings to go in the shop and buy it for them or they can
also buy the game online which has no age restrictions. GTA also
have to get a license to play certain music from in game
ESRB are in charge of rating games

22. How legal and ethical constraints affect your
media company and their products
Today in Media we looked at how Legal and
Ethical constraints affect the Media:
Eddie and James looked at Libel and the ASA.
Reece, Dean and Andy looked the BBC Trust
and The BBFC.
Jake and Nicole looked at The Leveson enquiry
and The Press Complaints Commission .
Adam and Harry looked at Ofcom and MCPS.

23. Time Line Of Major Events And Laws Which Affect The Media.
1927 1950 1960 1961 ASA 1964 1971 2011
TV on TV in most Mary was watershed clockwor Leveson
market homes Whitehouse introduced introduced k orange enquiry
clean up TV banned
1994 ESRB
introduced