3. ABOUT GOOGLE
MAPS
● launched in 2005
● web mapping service and technology supported by
Google that can be used on desktop computers and
smart phones
● provide various map information including satellite
images, street view, weather, traffic, business locations
and more
March 5, 2015
4. HOW GOOGLE MAPS
IS CREATED?
● acquire authoritative data from postal services, governments
and well-known maps e.g. US Geological Survey
● combine them with Google’s internal data, including satellite
imagery, aerial imagery and Street View imagery
March 5, 2015
5. HOW GOOGLE MAPS
IS CREATED?
● use computer algorithms and manual labour to carry out geometry
editing
● algorithms used e.g. optical character recognition(OCR)
technology:
recognise and convert the words in the Street View imagery into
text to extract street names
March 5, 2015
7. COLLECTED
INFORMATION (WEB)
March 5, 2015
Search Strategies Results
“google maps”+“technology” “How Google Builds Its Maps—
and What It Means for the Future
of Everything”
This webpage gives information about
how Google Maps is built by telling
where the team collect the data and
what they do with the raw data.
http://www.theatlantic.com/technology/archive/2012/0
9/how-google-builds-its-maps-and-what-it-means-for-
the-future-of-everything/261913/
11. SURVEY
● Survey objectives:
○popularity of Google Maps
○what people do in daily lives with and without Google
Maps
○whether Google Maps brings advantages or drawbacks
to people
● Survey link: http://goo.gl/forms/X1N5LJP3FF
● No. of response: 32
March 5, 2015
13. 1. PROPORTION OF
USING GOOGLE MAPS
March 5, 2015
the older generation do
not familiar with new
technology
reason: difficult to adapt to
the technology era
the younger generation know
about technology
reason: grow up with different
innovation and born in the era
of technology.
14. 2. REASONS OF NOT
USING GOOGLE MAPS
March 5, 2015
some problems of
the innovation:
1. too complicate
2. the data is not
100% correct (not
updated)
3. may not really
useful
15. Most people think it is
convenient
Reasons:
1.easy to check
information in
anywhere and anytime
2. with a few click, we
can search location
3. many function
3. REASONS OF USING GOOGLE MAPS
AND ITS ADVANTAGES
March 5, 2015
16. 4. TRADITIONAL METHODS
OF FINDING LOCATION
Without Google maps, most people would ask people for directions
when they need to find location.
● Compare with these traditional methods and Google maps,
google maps is the most convenient way to check location
● Google maps provide a faster and easier method for us.
17. 5. CONCERNS OF GOOGLE
MAPS
Privacy Accuracy Copyright infringement
Average 2.9375 3.125 2.71875
March 5, 2015 Largest
Reasons:
not up-to-date
→ it is difficult to
update the maps
of whole world
immediately .
18. 6. APPLICATIONS THAT ARE
KNOWN FOR USING GOOGLE
MAPS
March 5, 2015
Reasons:
1. uniqueness:
the app is in the form
of thematic map,
showing specific
information
2. popularity:
people often use the
check-in function on
popular social
networking websites
over 20%
19. CONCLUSION
People nowadays are familiar with technology. With the development
of smart phones, Google Maps, which is an essential and portable
tool on directing, is getting more important and commonly-used.
It is also embedded in many websites and applications that people
are able to use it for different purposes, e.g. finding restaurants
nearby and making taxi calls.
It is likely that Google Maps will have a larger coverage of users in
the near future as mapping technology is getting accessible to
everyone with the aid of Internet.
Google Maps is one of the innovations in the decade that brings
great improvements to our lives.
March 5, 2015
20. JOB DIVISION
CHEUK Ying Ting
● Collected
information(library)
● mindmap
● analysis of chart 3
& 4 &5
March 5, 2015
SIU Ka Man
● Collected
information(library)
● mindmap
● analysis of chart 1
& 2
YUEN Ching Hang
● Blackground
● Collected
information(WEB)
● mindmap
● analysis of chart
6
● Conclusion
