1. ALYAY.COM
Best for cheapest

2. Overview
Customer’s Problem
• I can’t buy the products that everybody wants for cheaper
prices because I can’t buy more than one.
• Even though the firms accepts to give a cheaper price, I can’t
prove that I persuade my friends, I have to move my friends to
the shop or take their money beforehand.
• Even though I go to shop with my friends I can’t provide a
large number for cheapest price. I am not that popular.

3. Overview
Supplier’s Problem
• I sell 5 product a day and make 1000 TL. İf I can make 1500TL, I
won’t care if I do it bu selling 8 or 15 products. Even more
product is better for my relations with manufacturer.

4. Overview
E-commerce firm’s Problem
• I can guess how much of my products will be sold but I can’t
provide a certain number. That’s why we agree on the prices
with the suppliers by guessing or looking the preceeding
numbers.
• There is no reason for a customer to share my product page in
their social networking channels.

5. Overview
How Deep İs The Problem
• A firms most attractive marketing weapon is to have brand
loyalty
• A firm wants to make their own advertising to its own
customers by brand loyalt. This is the most important effect of
brand loyalt. But for brand loyalty the firms must spend a lot
of money for ads and for operations.
• Thanks to its sales model alyay.com can make its own
customers its advertisers.

6. Overview
How
• A product can stay on sale in Alyay.com for a certain time(ex:
24 saat)
• The price of the product is interactive. With every customer
that says I’ll buy, the price goes down.
• Till end, instant price is pre reserved on their credit card.
• At the end of the sale, the last customer’s price is charged on
everybody’s credit card.

7. Market and Target Customers
• In Turkey in 2010 4,7 million e-commerce customer.
• Mostly electronic devices and shoes sold.
• Target Customers: Aged 18-35, uses e-commerce, wants to
reach the best prices for the products that became fenomen.
A little bir risk taker and social status is B and C (brand
addiction)
• 4,7 milyon*%46,4 =2,18 milyon target customer in terms of
the products we sell. Among them the risk takers. But the
expected value is high. So the number gets higher.

8. Detailed Solution

9. Detailed Solution

10. Business Model

11. Marketing
• Facebook
• Google Ads
• Viral ad (team is ready)

12. Competition
• The product that we sell is very popular among other e-
commerce web sites so in terms of product the competition is
hard.
• We don’t have a competitior in terms of the sales model
• Rapid spread the best price possibility is our biggest
differentiation point.

13. Positioning

14. SWOT
Strenghts
• The possible cheapest price
• No risk for supplier and alyay.com
• Rapid sharing capasity
• It’s impossible for the physical channels to execute the
solution so we can reach the non-e-commerce users.

15. SWOT
Weaknesses
• There are lots of firms wants to sell the products that we
want.
• The risk taker number can’t be exactly determined
• It’s a complicated model.
• We can have difficulties for first customers

16. SWOT
Opportunities
• Dramatic increase of the number of e-commerce users
• Sales number is high for the products that we’ll sell
• “First Mover” advantage.
• People’s social networking involvement. In World, 4. largest
facebook user is Turkey.

17. SWOT
Threats
• Can be imitated fast.

18. Financial Expectations

19. Financial Expectations
bad scenario profit per prodct average scen. good scen. % average scen. Total pro good scen. Total pro good scen. rev
270 225 180 10% 1462,5 2340 23400
180 150 120 10% 1500 2400 24000
144 120 96 10% 1500 2400 24000
22,5 18,75 15 10% 1500 2400 24000
27 22,5 18 10% 1496,25 2394 23940
18 15 12 10% 1500 2400 24000
198 165 132 10% 1485 2376 23760
450 375 300 10% 1500 2400 24000
36 30 24 10% 1500 2400 24000
90 75 60 1500 2400 24000
1435,5 14943,75 23910 239100

20. Financial Expectations
Profit Revenue
Daily 23.910 239.100
Monthly 717.300 7.173.000
Yearly 8.607.600 86.076.000

21. Financial Expectations
Limit?
• At first the most popular products be sold.
• In future, more product segmentation will be made but only
the best brands will be placed.

22. Financial Expectations
Cash Flow
Ocak Şubat Mart Nisan Mayıs Haziran Temmuz Ağustos Eylül Ekim Kasım Aralık
Başlangıç Nakit Dengesi (TL17.500) TL23.100 TL112.000 TL163.400 TL288.700 TL371.900 TL432.900 TL485.400 TL554.400 TL657.800 TL827.500
Nakit Girişi (Gelir):
Nakit Akışı 20.000 60.000 100.000 130.000 150.000 100.000 80.000 70.000 90.000 130.000 200.000 300.000
Kredi Akışı 0
Yatırım Geliri 0
Diğer
kosgeb hibe 12.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000
Toplam Nakit Akışı TL20.000 TL60.000 TL112.000 TL131.000 TL151.000 TL101.000 TL81.000 TL71.000 TL91.000 TL131.000 TL201.000 TL301.000
Kullanılabilir Nakit Akışı TL20.000 TL42.500 TL135.100 TL243.000 TL314.400 TL389.700 TL452.900 TL503.900 TL576.400 TL685.400 TL858.800 TL1.128.500

23. Financial Expectations
Cash Flow
Ocak Şubat Mart Nisan Mayıs Haziran Temmuz Ağustos Eylül Ekim Kasım Aralık
Nakit Çıkışı (Giderler):
Reklam 10000 10.000 15.000 20.000 10.000 5.000 3.000 3.000 5.000 10.000 10.000 15.000
Banka Servisi Bedelleri 1.000 200 500 1.000 2.000 2.000 2.500 2.500 2.500 2.500 2.500 2.500
Sigorta
Faiz
Stok Alışı
Bakım & Tamir
Operasyon İçin Kaynaklar
Maaş
Maaş Masrafları 4.500 4.500 4.500 6.000 6.000 8.000 8.000 8.000 8.000 10.000 12.000
Satış Anlaşmaları
Fotograf Studyosu 50.000
İletişim Ekipmanı 3.000 1.500 3.000 1.500 1.500
Kira
Ofis Gereçleri 1.000 200 100 100 200 200 200 200 200 300 300 300
İzinler&Lisanslar
Faturalar(Telefon,Elektrik) 2.000 2.000 2.000 2.000 2.000 2.100 2.300 2.300 2.300 2.300 2.500 2.700
Seyahat
Vergi
İnternet Sitesi Masrafı 20000 500 500 1.500 1.500 1.500 1.500 1.500 1.500 1.500 1.500 1.500
Benzin 500 500 500 500 1.000 1.000 1.000 1.000 2.500 3.000 3.000 3.000
Ara Toplam TL37.500 TL19.400 TL23.100 TL79.600 TL25.700 TL17.800 TL20.000 TL18.500 TL22.000 TL27.600 TL31.300 TL37.000

24. Financial Expectations
Cash Flow
Ocak Şubat Mart Nisan Mayıs Haziran Temmuz Ağustos Eylül Ekim Kasım Aralık TOTALS
Başlangıç Nakit Dengesi 1.091.500 TL1.446.800 TL1.904.050 TL2.573.100 TL3.530.650 TL4.388.950 TL5.053.750 TL5.519.850 TL6.087.450 TL6.850.050 TL7.807.550 TL8.960.050
Nakit Girişi (Gelir):
Nakit Akışı 400.000 500.000 700.000 1.000.000 900.000 700.000 500.000 600.000 800.000 1.000.000 1.200.000 1.500.000 11.230.000
Kredi Akışı 0 0
Yatırım Geliri 0 0
Diğer 0
kosgeb hibe 12.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000 42.000
0
Toplam Nakit Akışı TL400.000 TL500.000 TL712.000 TL1.001.000 TL901.000 TL701.000 TL501.000 TL601.000 TL801.000 TL1.001.000 TL1.201.000 TL1.501.000 11.272.000
Kullanılabilir Nakit Akışı TL1.491.500 TL1.946.800 TL2.616.050 TL3.574.100 TL4.431.650 TL5.089.950 TL5.554.750 TL6.120.850 TL6.888.450 TL7.851.050 TL9.008.550 TL10.461.050

25. Financial Expectations
Cash Flow
Ocak Şubat Mart Nisan Mayıs Haziran Temmuz Ağustos Eylül Ekim Kasım Aralık TOTALS
Nakit Çıkışı (Giderler):
Reklam 20000 20.000 20.000 20.000 15.000 10.000 5.000 5.000 10.000 15.000 20.000 20.000 296.000
Banka Servisi Bedelleri 2.500 200 500 1.000 2.000 2.000 2.500 2.500 2.500 2.500 2.500 2.500 44.900
Sigorta 0
Faiz 0
Stok Alışı 0
Bakım & Tamir 0
Operasyon İçin Kaynaklar 0
Maaş 0
Maaş Masrafları 12.000 15.000 15.000 15.000 16.500 16.500 18.000 18.000 18.000 18.000 18.000 18.000 277.500
Satış Anlaşmaları 0
Fotograf Studyosu 50.000
İletişim Ekipmanı 3.000 1.500 1.500 16.500
Kira 0
Ofis Gereçleri 200 100 100 200 200 200 200 200 300 300 300 5.600
İzinler&Lisanslar 0
Faturalar(Telefon,Elektrik) 2.700 2.850 2.850 2.850 3.000 3.000 3.200 3.200 3.200 3.200 3.200 3.200 62.950
Seyahat 0
Vergi 0
İnternet Sitesi Masrafı 1500 1.500 1.500 1.500 1.500 1.500 1.500 1.500 1.500 1.500 1.500 1.500 52.500
Benzin 3.000 3.000 3.000 3.000 3.000 3.000 3.000 3.000 3.000 3.000 3.000 3.000 53.500
0
Ara Toplam TL44.700 TL42.750 TL42.950 TL43.450 TL42.700 TL36.200 TL34.900 TL33.400 TL38.400 TL43.500 TL48.500 TL48.500 859.450