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Weekly, The Innovation Startup
weekly, 
the innovation startup
Maarten 
van den 
Heuvel 
Tim 
Gouw 
Maarten 
Visionary thinker who 
creates concepts faster 
than his shadow. 
Tim 
Explains the 
unexplainable and 
loves mark-a-thing.
Field research
Why is continuous innovation 
required for all companies? 
Competitors, big and small, are constantly moving. Meaning that …
Over 50% market 
share in 2008. 12.500 
layoffs in 2014. 
Revenue cut of 10% for 
budget hotels. Airbnb 
doubles every year. 
… you will miss 
out on valuable 
opportunities!
10+ million users 
in 2010. Shut 
down in 2013. 
$14+ billion sales 
in 2006. Filed for 
bankruptcy in 2012. 
… you will be 
out of business 
soon!
“If you seek growth, 
innovation isn't your best 
friend... it's your only friend.” 
— Jeff DeGraff, Dean of Innovation
Why is it such a 
challenge to be 
truly innovative?
More than ever, industries are at a tipping point 
Keeping up with ever changing customers is hard 
While all knowledge and trends are available 
Too much time is invested in strategies, visions and the ‘why’ 
And talking alone does not translate into true innovation 
We believe that in the end, customers care about relevant products… 
…so why not productize your vision? That’s where we come in! 
We innovate… weekly.
Intellectual 
horse power 
to transform 
visionary thinking 
into products.
You can be the new
Startups are revolutionizing industries 
These companies (or services) were founded in the late 00’s. They’ve transformed industries with their 
massive growth figures, leaving large reputable companies far behind. 
500,000+ 
listings in 190 countries 
Innovating travel since 2008 
$1.15 billion 
quarterly streaming revenue 
Innovating online entertainment since 2007 
500 million 
users sharing 700M photos a day 
Innovating communication since 2009 
Market valuation of 
$18+ billion 
Innovating transit since 2009 
taken over by Google for 
$3.2 billion 
Innovating home automation since 2010 
200% 
year-on-year user growth 
Innovating music since 2006
Why is it such a challenge to be truly innovative? 
ideas 
everyone has great ideas from daily 
experiences, the hard part is to get 
them out and select the best 
daily business 
daily business withholds 
companies from focusing on 
what’s next 
trends 
industries are changing fast, 
making it hard to truly understand 
the latest developments
challenge eekly productized
M W F 
T T 
Monday 
Intake & insights 
Tuesday 
Trends 
Wednesday 
Brainstorm & ideation 
Friday 
Productize & pitch 
Thursday 
Concepting 
Productizing week
M T W T F 
Monday 
Tuesday 
Wednesday 
Intake & insights 
Trends 
Brainstorm & ideation 
Friday 
Productize & pitch 
Thursday 
Concepting 
Fill-out intake form 
Gather a team 
Prepare briefing presentation 
Take the stage! 
Validate with real users 
Repeat innovation week
M T W T F 
Monday 
Tuesday 
Wednesday 
Intake & insights 
Trends 
Brainstorm & ideation 
Friday 
Productize & pitch 
Thursday 
Concepting 
09:00 
Briefing meeting 
Getting up-to-speed with the 
challenge at hand, conducted 
research and the team. 
12:00 
Insights interviews with 
employees 
Analyzing internal documents, 
asking the right questions. 
09:00 
Ideation brainstorm 
Workshop with the team, 
extracting the best ideas from 
the company. 
12:00 
Prioritizing, combining and 
selecting ideas 
Shifting the good thoughts from 
the bad, based on market 
trends. Combining the best 
suggestions to ideas worth 
looking into. 16:00 
09:00 
Product and pretotype 
development 
Finishing the product concept 
and preparing the pretotype 
testing tools. 
Pitch and drinks 
Presenting the week’s output. 
09:00 
Trends analysis 
Getting out there, inspecting the 
market, competitor analysis, 
investigating the latest 
development in the industry and 
beyond. 
09:00 
Creative concept 
Translating the most promising 
idea into a 360 concept, 
including proposition, market 
strategy, business model and 
visuals. 
together with an internal company team stand alone with input from contact person
The weekly method 
Productizing week 
to make your vision tangible 
product concept 
Pretotyping week 
to test consumer demand 
user validation
Productize it 
Trends translated, vision applied
“At the end of the day, 
the only way to change 
is through products.” 
— Satya Nadella, CEO Microsoft
Innovative 
The next big thing 
Simple 
Easy to grasp 
Tangible 
To be appealing 
Presentable 
For fast decision making 
Shareable 
Viral in the organization 
Customer focused 
Of course… 
The productizing guidelines
Pretotype it 
Failing faster for more success
“Make sure – as quickly and as cheaply 
as you can – that you are building the 
right it* before you build it right.” 
— Alberto Savoia, pretotyping 
* ’it’ can be anything but it’s always an ‘idea to try’
The pretotyping effect 
without pretotyping 
The BUILD - MEASURE - LEARN feedback loop 
with more success! 
ideas tried slow failures fast failures successes
Prove by example 
Founded in 
Holland 
Polare 
experiences 
Crowdfunded 
wedding 
coming soon 
Concepts that illustrate the potential of the Weekly method
Polare experiences 
A page presented as if it was published 
by former Dutch bookstore Polare itself, 
showing their latest and most innovative 
plans. Offering the revolutionary concept 
of ‘Polare Experiences’, a yearly 
subscription service to help readers get 
the most out of stories.
“The biggest Dutch 
crowdfunding success ever!” 
— Mark Laagewaard, CrowdAboutNow 
€250K total crowdfunding 
investment 
1,000+ individuals invested in 
multiple bookstores 
48h to reach the €75K 
goal for a single store
Founded in Holland 
The Netherlands — Holland — has a 
thriving startup scene. The surge of 
successful entrepreneurial endeavors has 
made the region one of Europe's hottest 
startup hubs. Inspired by Made in NYC, 
this list is a tribute to innovative startups 
that are proud of their Dutch roots.
Online 
Crowdfunded wedding 
What is a product? 
Product Service 
Offline 
Founded in Holland 
We believe that a product can be anything. Physical or 
digital. A traditional product or a productized service. 
Our cases illustrate a variety of products. 
Polare experiences
An ecosystem of weeks 
If a product concept is positively received, developing and launching a minimum viable product is the first step 
towards realizing your new dream. A system of pre-planned weeks assure transparent and predictable execution. 
take the stage 
vision strategy productize 
pretotype design ◦ ◦ build ◦ ◦ ◦ launch improve 
WHY HOW WHAT TRY
We work with innovators all over Europe, 
and way beyond…
Constant exploration 
is needed 
Day after day, Steve Jobs said to Jony Ive 
“This might be crazy, but what if we…” 
until once in a while the idea took the air 
out of the room.
1 2 3 4 5 
6 7 8 9 10 11 12 
13 14 15 16 17 18 19 
20 21 22 23 24 25 26 
27 28 29 30 31 
book now
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6 7 8 9 10 11 12 
13 14 15 16 17 18 19 
20 21 22 23 24 25 26 
27 28 29 30 31 
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6 7 8 9 10 11 12 
13 14 15 16 17 18 19 
20 21 22 23 24 25 26 
27 28 29 30 31 
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13 14 15 16 17 18 19 
20 21 22 23 24 25 26 
27 28 29 30 31 
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20 21 22 23 24 25 26 
27 28 29 30 31 
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13 14 15 16 17 18 19 
20 21 22 23 24 25 26 
27 28 29 30 31 
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13 14 15 16 17 18 19 
1 2 3 4 5 
6 7 8 9 10 11 12 
13 14 15 16 17 18 19
one week 
€ 10K 
-10% 
early adopter 
advantage
one week 
€ 10K 
six weeks 
€ 50K 
innovator advantage
䡬 Trends report 
䡬 Ideas map 
䡬 Product concept 
䡬 Online product page 
A product concept, visualized to 
reach maximum impact. Ready to 
validate by pretotyping to get a 
head start. We promise you, you 
gonna want to share this…
End the era of asking why. Go weekly! 
goweekly.co

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Weekly, The Innovation Startup

  • 3. Maarten van den Heuvel Tim Gouw Maarten Visionary thinker who creates concepts faster than his shadow. Tim Explains the unexplainable and loves mark-a-thing.
  • 5. Why is continuous innovation required for all companies? Competitors, big and small, are constantly moving. Meaning that …
  • 6. Over 50% market share in 2008. 12.500 layoffs in 2014. Revenue cut of 10% for budget hotels. Airbnb doubles every year. … you will miss out on valuable opportunities!
  • 7. 10+ million users in 2010. Shut down in 2013. $14+ billion sales in 2006. Filed for bankruptcy in 2012. … you will be out of business soon!
  • 8. “If you seek growth, innovation isn't your best friend... it's your only friend.” — Jeff DeGraff, Dean of Innovation
  • 9. Why is it such a challenge to be truly innovative?
  • 10. More than ever, industries are at a tipping point Keeping up with ever changing customers is hard While all knowledge and trends are available Too much time is invested in strategies, visions and the ‘why’ And talking alone does not translate into true innovation We believe that in the end, customers care about relevant products… …so why not productize your vision? That’s where we come in! We innovate… weekly.
  • 11. Intellectual horse power to transform visionary thinking into products.
  • 12. You can be the new
  • 13. Startups are revolutionizing industries These companies (or services) were founded in the late 00’s. They’ve transformed industries with their massive growth figures, leaving large reputable companies far behind. 500,000+ listings in 190 countries Innovating travel since 2008 $1.15 billion quarterly streaming revenue Innovating online entertainment since 2007 500 million users sharing 700M photos a day Innovating communication since 2009 Market valuation of $18+ billion Innovating transit since 2009 taken over by Google for $3.2 billion Innovating home automation since 2010 200% year-on-year user growth Innovating music since 2006
  • 14. Why is it such a challenge to be truly innovative? ideas everyone has great ideas from daily experiences, the hard part is to get them out and select the best daily business daily business withholds companies from focusing on what’s next trends industries are changing fast, making it hard to truly understand the latest developments
  • 16. M W F T T Monday Intake & insights Tuesday Trends Wednesday Brainstorm & ideation Friday Productize & pitch Thursday Concepting Productizing week
  • 17. M T W T F Monday Tuesday Wednesday Intake & insights Trends Brainstorm & ideation Friday Productize & pitch Thursday Concepting Fill-out intake form Gather a team Prepare briefing presentation Take the stage! Validate with real users Repeat innovation week
  • 18. M T W T F Monday Tuesday Wednesday Intake & insights Trends Brainstorm & ideation Friday Productize & pitch Thursday Concepting 09:00 Briefing meeting Getting up-to-speed with the challenge at hand, conducted research and the team. 12:00 Insights interviews with employees Analyzing internal documents, asking the right questions. 09:00 Ideation brainstorm Workshop with the team, extracting the best ideas from the company. 12:00 Prioritizing, combining and selecting ideas Shifting the good thoughts from the bad, based on market trends. Combining the best suggestions to ideas worth looking into. 16:00 09:00 Product and pretotype development Finishing the product concept and preparing the pretotype testing tools. Pitch and drinks Presenting the week’s output. 09:00 Trends analysis Getting out there, inspecting the market, competitor analysis, investigating the latest development in the industry and beyond. 09:00 Creative concept Translating the most promising idea into a 360 concept, including proposition, market strategy, business model and visuals. together with an internal company team stand alone with input from contact person
  • 19. The weekly method Productizing week to make your vision tangible product concept Pretotyping week to test consumer demand user validation
  • 20. Productize it Trends translated, vision applied
  • 21. “At the end of the day, the only way to change is through products.” — Satya Nadella, CEO Microsoft
  • 22. Innovative The next big thing Simple Easy to grasp Tangible To be appealing Presentable For fast decision making Shareable Viral in the organization Customer focused Of course… The productizing guidelines
  • 23. Pretotype it Failing faster for more success
  • 24. “Make sure – as quickly and as cheaply as you can – that you are building the right it* before you build it right.” — Alberto Savoia, pretotyping * ’it’ can be anything but it’s always an ‘idea to try’
  • 25. The pretotyping effect without pretotyping The BUILD - MEASURE - LEARN feedback loop with more success! ideas tried slow failures fast failures successes
  • 26. Prove by example Founded in Holland Polare experiences Crowdfunded wedding coming soon Concepts that illustrate the potential of the Weekly method
  • 27. Polare experiences A page presented as if it was published by former Dutch bookstore Polare itself, showing their latest and most innovative plans. Offering the revolutionary concept of ‘Polare Experiences’, a yearly subscription service to help readers get the most out of stories.
  • 28. “The biggest Dutch crowdfunding success ever!” — Mark Laagewaard, CrowdAboutNow €250K total crowdfunding investment 1,000+ individuals invested in multiple bookstores 48h to reach the €75K goal for a single store
  • 29. Founded in Holland The Netherlands — Holland — has a thriving startup scene. The surge of successful entrepreneurial endeavors has made the region one of Europe's hottest startup hubs. Inspired by Made in NYC, this list is a tribute to innovative startups that are proud of their Dutch roots.
  • 30. Online Crowdfunded wedding What is a product? Product Service Offline Founded in Holland We believe that a product can be anything. Physical or digital. A traditional product or a productized service. Our cases illustrate a variety of products. Polare experiences
  • 31. An ecosystem of weeks If a product concept is positively received, developing and launching a minimum viable product is the first step towards realizing your new dream. A system of pre-planned weeks assure transparent and predictable execution. take the stage vision strategy productize pretotype design ◦ ◦ build ◦ ◦ ◦ launch improve WHY HOW WHAT TRY
  • 32. We work with innovators all over Europe, and way beyond…
  • 33. Constant exploration is needed Day after day, Steve Jobs said to Jony Ive “This might be crazy, but what if we…” until once in a while the idea took the air out of the room.
  • 34. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 book now
  • 35. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
  • 36. one week € 10K -10% early adopter advantage
  • 37. one week € 10K six weeks € 50K innovator advantage
  • 38. 䡬 Trends report 䡬 Ideas map 䡬 Product concept 䡬 Online product page A product concept, visualized to reach maximum impact. Ready to validate by pretotyping to get a head start. We promise you, you gonna want to share this…
  • 39. End the era of asking why. Go weekly! goweekly.co