Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
GovLoop Training Webinar: Social Media Basics Part 2
1. Government Social Media: Why it
Matters & How to Do It
Part 2 - Social Media: Tools, Usage and
Best Practices
October 14, 2010
Brought to you by:
2. Today’s Speakers
Steve Ressler
President and Founder
GovLoop
Kristy Fifelski
Web Services Program Manager
City of Reno, Nevada
Kay Morrison
Senior Advisor, Office of Web Communications
U.S. Environmental Protection Agency
Kent Cunningham
Government Solutions Architect
Microsoft
3. Housekeeping
• Twitter Hash Tag: #gltrain
• At any time during the next hour, if you would like to submit a
question, just look for the "Ask a question" console. The
presenters will field your questions at the end.
• If you have any technical difficulties during the Webinar, click
on the Help button located below the slide window and you’ll
receive technical assistance.
• And finally, after this session is complete, we will be e-mailing
you a link to the archived version of this Webinar, so you can
view it again or share it with a colleague.
4. Government
Social Media
Presented by Kristy Fifelski
City of Reno Web Services Manager
Govloop – Microsoft Webinar
Oct. 14, 2010
Hands-on tips
from the City of
Reno, Nevada
24. Contact Me!
Kristy Fifelski
Web Services Manager
City of Reno, Nevada
fifelskik@reno.gov
775-785-5818
www.kristyfifelski.com
25. An exploration of social media
best practices at EPA
Kay Morrison
US Environmental Protection Agency
26.
27. Official Policy
• It is EPA’s policy to use social media where
appropriate in order to meet its mission of
protecting human health and the
environment.
• We’re bound by all applicable laws,
regulations, and requirements
28.
29.
30.
31.
32.
33. Tips
• Write for your audience
• Use traditional and new means for outreach
• Expect off topic comments
• Keep reaching out to bring in new comments
44. Social Tools for Government
Kent.Cunningham@Microsoft.com
Microsoft Public Sector Innovation
+1-425-707-0914
45. Citizens want to engage
Online and 24X7X365
Across a
number of
different
mediums
On whatever
device they’re
using at that
moment
46. Citizen Engagement that’s
Actionable!
Gov 1.0 Gov 2.0 Gov 3.0?
Personal Websites Blogs
Virtual Workspaces Wikis
Enterprise Portals RSS Feeds
Instant /Txt Messaging Social Networks
Presence Tagging
Web Conferencing Social Bookmarking
Expertise Location Personal Profiles
Composite Application Mashups
47. Challenges for Government Adoption
Risks Solutions
Loss of control Governance & compliance
Confidentiality risks Privacy & security settings
Unfamiliarity of tools Familiar user experience
Integrated and extensible
More information silos existing infrastructure
69. What does it cost?
Microsoft TownHall
• download at:
software is available at
no cost! code.msdn.microsoft.com/TownHall
Only requirement is that it
run on the Azure platform
• www.microsoft.com/windowsazure/offers/
Customize in-house or • find partners at:
engage our partners www.micrsoft.com/TownHall
No servers to buy
No new IT staff to hire
No long term commitments
71. Deciding what to measure
• Avoid false metrics
• Number of people signed up (you aren’t in this for advertising)
• The number of blogs posted
• Look for system level measures
• Effective use on major projects
• Reduction in e-mail (generally, on specific topics, corporate noise)
• Range of adoption (departments, topics)
• Does a new policy or idea get adopted easier. Can you track the spread?
• Search metrics: fewer similar queries=right information faster
• Number of connections per user
• Cross posting of blogs, subscriptions to RSS and other feeds
• Avg. number of participants with Wikis (also look at distribution – Wikis
with most participants vs. universe of wikis)
72. Gartner MQ Social Software 12/2009
“Microsoft offers a broad
set of capabilities that combine structured
collaboration with core Social Computing
capabilities”
• Blogs
• Wikis,
• Podcasting
• Discussion groups
• ”people search
Integration with desktop office
applications and related offerings such
as:
• Productivity tools
• Leading e-mail server
• Unified Communications suite
• "mixed-mode“ cloud deployments
