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The Law of Diminishing 
Marginal Utility 
-Swati Navriya 
B.Sc.,(Commercial Agriculture and Business 
management) 
College of Agriculture , Rajendranagar 
Prof. Jayshankar Telangana State Agriculture 
University 
06-11-2014 ©navriyaswati@gmail.com 1
Introduction 
Utility is a measure of satisfaction, referring to 
the total satisfaction received by a consumer 
from consuming a good or service 
Utility measures the want-satisfying power of 
a good or service(usefulness) 
Marginality 
The term marginal refers to a small change, 
starting from some baseline level. 
Marginal Utility of a good or service is 
the utility 
gained from an increase, or lost by a 
decrease, in the consumption of that good or 
service. 
Marginal utility is the additional or 
incremental satisfaction (utility) a consumer 
receives from acquiring one additional unit of 
a product. 
06-11-2014 ©navriyaswati@gmail.com 2
Definition 
of Law of Diminishing Marginal Utility 
The law of diminishing marginal utility states that 
‘as a consumer consumes more and more 
units of a specific commodity, 
utility from the successive units 
goes on diminishing’. 
• Mr. H. Gossen, a German economist, was the first to 
explain this Law in 1854. 
• Alfred Marshall later on restated this Law as follows: 
“The additional benefit which a person derives from 
an increase of his stock of a thing diminishes with 
every increase in the stock that he already has”. 
06-11-2014 ©navriyaswati@gmail.com 3
Explanation and Example 
of Law of Diminishing 
Marginal Utility: 
Suppose, a man is very thirsty. 
He goes to the market and 
buys one glass of sweet water. 
The glass of water gives him 
immense pleasure or we say 
the first glass of water has great 
utility for him. 
If he takes second glass of 
water after that, the utility will 
be less than that of the first one 
If he drinks 3rd glass of water the 
utility declines again and so 
on…. 
06-11-2014 ©navriyaswati@gmail.com 4
Schedule of Law of Diminishing Marginal Utility 
Units Total Utility Marginal Utility 
1st glass 20 20 
2nd glass 32 12 
3rd glass 40 8 
4th glass 42 2 
5th glass 42 0 
6th glass 39 -3 
From the above table, it is clear that in a given span of time, the first 
glass of water to a thirsty man gives 20 units of utility. When he takes 
second glass of water, the marginal utility goes on down to 12 units; 
When he consumes fifth glass of water, the marginal utility drops 
down to zero and if the consumption of water is forced further from 
this point, the utility changes into disutility (-3). 
06-11-2014 ©navriyaswati@gmail.com 5
Curve/Diagram 
of Law of Diminishing Marginal Utility: 
In the figure (2.2), along OX we measure units of a commodity consumed and along OY is shown the 
marginal utility derived from them. The marginal utility of the first glass of water is called initial 
utility. It is equal to 20 units. The MU of the 5th glass of water is zero. It is called satiety point. The 
MU of the 6th glass of water is negative (-3). The MU curve here lies below the OX axis. The utility 
curve MM/ falls left from left down to the right showing that the marginal utility of the success 
units of glasses of water is falling. 
06-11-2014 ©navriyaswati@gmail.com 6
Assumptions 
of Law of Diminishing Marginal Utility 
The law is true under certain assumptions as follows: 
(i) Rationality: The consumer aims at maximization of utility 
subject to availability of his income. 
(ii) Constant marginal utility of money: The marginal utility 
of money based for purchasing goods remains constant. 
(iii) Diminishing marginal utility: The utility gained from the 
successive units of a commodity diminishes in a given 
time period. 
(iv)Utility is additive: The utilities of different commodities 
are independent. 
06-11-2014 ©navriyaswati@gmail.com 7
(v) Consumption to be 
continuous 
(vi) Suitable Reasonable 
quantity: If the units are 
too small, then the 
marginal utility instead of 
falling may increase up to 
a few units. 
(vii) Character of the 
consumer does not 
change. 
(viii) No change to fashion, 
Customs and Tastes. 
• (ix) No change in the price 
of the commodity. 
06-11-2014 ©navriyaswati@gmail.com 8
Practical Importance 
of Law of Diminishing Marginal Utility 
(a) Diversification in Production: To overcome 
the resistance of the consumers towards 
using the same kind of good and in order to 
secure higher profits, the producers 
continuously introduce newer varieties of 
the products with new design, shape, 
colour, technique and presentation. 
(b) Household Expenditure: Since larger 
purchases reduce marginal utility, we 
restrict the purchase of a particular 
commodity. We stop further purchases at a 
point, where marginal utility equals price. 
06-11-2014 ©navriyaswati@gmail.com 9
(c) Pattern of Public Expenditure: The public 
expenditure should be planned in such a 
manner that more is spent for the benefit of 
the poor. The law of diminishing marginal 
utility provides justification of the socialist 
plea for an equitable distribution of wealth. 
(d) Basis for Progressive Taxation: Progressive 
taxation results when the rate of taxation 
increases with an increase in income of the 
consumer. As the rich have lower marginal 
utility of money as compared to the poor 
people due to greater stock of money, they 
should be taxed at a higher rate. 
06-11-2014 ©navriyaswati@gmail.com 10
Limitations/Exceptions 
of Law of Diminishing Marginal Utility 
(i) Case of intoxicants: The more a person drinks liquor, the 
more s/he likes it. 
(ii) Rare collection: If there are only two diamonds in the 
world, the possession of 2nd diamond will push up the 
marginal utility. 
(iii) Application to money: It is true that more money the 
man has, the greedier he is to get additional units of it. 
However, the truth is that the marginal utility of money 
declines with richness but never falls to zero. 
Conclusion 
• we can say that the law of diminishing utility, like other 
laws of Economics, is simply a statement of tendency. It 
holds good, provided other factors remain constant. 
06-11-2014 ©navriyaswati@gmail.com 11
06-11-2014 ©navriyaswati@gmail.com 12

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law of diminishing marginal returns

  • 1. The Law of Diminishing Marginal Utility -Swati Navriya B.Sc.,(Commercial Agriculture and Business management) College of Agriculture , Rajendranagar Prof. Jayshankar Telangana State Agriculture University 06-11-2014 ©navriyaswati@gmail.com 1
  • 2. Introduction Utility is a measure of satisfaction, referring to the total satisfaction received by a consumer from consuming a good or service Utility measures the want-satisfying power of a good or service(usefulness) Marginality The term marginal refers to a small change, starting from some baseline level. Marginal Utility of a good or service is the utility gained from an increase, or lost by a decrease, in the consumption of that good or service. Marginal utility is the additional or incremental satisfaction (utility) a consumer receives from acquiring one additional unit of a product. 06-11-2014 ©navriyaswati@gmail.com 2
  • 3. Definition of Law of Diminishing Marginal Utility The law of diminishing marginal utility states that ‘as a consumer consumes more and more units of a specific commodity, utility from the successive units goes on diminishing’. • Mr. H. Gossen, a German economist, was the first to explain this Law in 1854. • Alfred Marshall later on restated this Law as follows: “The additional benefit which a person derives from an increase of his stock of a thing diminishes with every increase in the stock that he already has”. 06-11-2014 ©navriyaswati@gmail.com 3
  • 4. Explanation and Example of Law of Diminishing Marginal Utility: Suppose, a man is very thirsty. He goes to the market and buys one glass of sweet water. The glass of water gives him immense pleasure or we say the first glass of water has great utility for him. If he takes second glass of water after that, the utility will be less than that of the first one If he drinks 3rd glass of water the utility declines again and so on…. 06-11-2014 ©navriyaswati@gmail.com 4
  • 5. Schedule of Law of Diminishing Marginal Utility Units Total Utility Marginal Utility 1st glass 20 20 2nd glass 32 12 3rd glass 40 8 4th glass 42 2 5th glass 42 0 6th glass 39 -3 From the above table, it is clear that in a given span of time, the first glass of water to a thirsty man gives 20 units of utility. When he takes second glass of water, the marginal utility goes on down to 12 units; When he consumes fifth glass of water, the marginal utility drops down to zero and if the consumption of water is forced further from this point, the utility changes into disutility (-3). 06-11-2014 ©navriyaswati@gmail.com 5
  • 6. Curve/Diagram of Law of Diminishing Marginal Utility: In the figure (2.2), along OX we measure units of a commodity consumed and along OY is shown the marginal utility derived from them. The marginal utility of the first glass of water is called initial utility. It is equal to 20 units. The MU of the 5th glass of water is zero. It is called satiety point. The MU of the 6th glass of water is negative (-3). The MU curve here lies below the OX axis. The utility curve MM/ falls left from left down to the right showing that the marginal utility of the success units of glasses of water is falling. 06-11-2014 ©navriyaswati@gmail.com 6
  • 7. Assumptions of Law of Diminishing Marginal Utility The law is true under certain assumptions as follows: (i) Rationality: The consumer aims at maximization of utility subject to availability of his income. (ii) Constant marginal utility of money: The marginal utility of money based for purchasing goods remains constant. (iii) Diminishing marginal utility: The utility gained from the successive units of a commodity diminishes in a given time period. (iv)Utility is additive: The utilities of different commodities are independent. 06-11-2014 ©navriyaswati@gmail.com 7
  • 8. (v) Consumption to be continuous (vi) Suitable Reasonable quantity: If the units are too small, then the marginal utility instead of falling may increase up to a few units. (vii) Character of the consumer does not change. (viii) No change to fashion, Customs and Tastes. • (ix) No change in the price of the commodity. 06-11-2014 ©navriyaswati@gmail.com 8
  • 9. Practical Importance of Law of Diminishing Marginal Utility (a) Diversification in Production: To overcome the resistance of the consumers towards using the same kind of good and in order to secure higher profits, the producers continuously introduce newer varieties of the products with new design, shape, colour, technique and presentation. (b) Household Expenditure: Since larger purchases reduce marginal utility, we restrict the purchase of a particular commodity. We stop further purchases at a point, where marginal utility equals price. 06-11-2014 ©navriyaswati@gmail.com 9
  • 10. (c) Pattern of Public Expenditure: The public expenditure should be planned in such a manner that more is spent for the benefit of the poor. The law of diminishing marginal utility provides justification of the socialist plea for an equitable distribution of wealth. (d) Basis for Progressive Taxation: Progressive taxation results when the rate of taxation increases with an increase in income of the consumer. As the rich have lower marginal utility of money as compared to the poor people due to greater stock of money, they should be taxed at a higher rate. 06-11-2014 ©navriyaswati@gmail.com 10
  • 11. Limitations/Exceptions of Law of Diminishing Marginal Utility (i) Case of intoxicants: The more a person drinks liquor, the more s/he likes it. (ii) Rare collection: If there are only two diamonds in the world, the possession of 2nd diamond will push up the marginal utility. (iii) Application to money: It is true that more money the man has, the greedier he is to get additional units of it. However, the truth is that the marginal utility of money declines with richness but never falls to zero. Conclusion • we can say that the law of diminishing utility, like other laws of Economics, is simply a statement of tendency. It holds good, provided other factors remain constant. 06-11-2014 ©navriyaswati@gmail.com 11