4. BBC & BBC Worldwide
About BBC:
•
•
•
•
A semi-autonomous British public service broadcasting
corporation
Operates under a License and Agreement from the
Home Secretary.
It's world's oldest national broadcasting organization.
Headquartered in London and has major production
centers in Birmingham, Cardiff and Glasgow.
About BBC Worldwide:
•
•
Wholly owned subsidiary of the British Broadcasting
Corporation (BBC).
BBC Worldwide exists to maximize profits on behalf of
British Broadcast Corporation and support the BBC
service mission.
http://vimeo.com/27235222
6. Business Strategy
Facilitate revenue generation for BBC by focusing on international growth,
investment in digital progression, content innovation and building
relationships with customers worldwide whilst upholding and improving the
BBC brand.
The strategy had three elements to it:
•
Increase the penetration of international markets by strategically diving
them into groups of achievable goals.
•
Grow the online presence and make BBC digitally sound.
•
Accelerate the growth of faster-growing divisions by
selective acquisitions.
8. IT Objectives & Initiatives
1.
2.
3.
Growing the online business
Strengthen BBC’s presence in the U.S.
Improve BBC & BBC WW brand value and global presence
9. Growing the online business
IT activities
Revamp the website
for BBC
(www.bbc.co.uk)
Launch BBC iPlayer
Increase the number
of passion sites (Top
Gear, Radio Times,
Good Food)
Distribution deals with
sites that BBC did not
control
Costs
Mixed funding model
to deliver quality for
license fee payers’
investment
Information systems
cost
Data Analysis cost
Proportional
international spend
with BBC
Joint venture costs
Life Cycle/ Stages
Make the website more
user friendly
Earn revenue through
advertisement, video on
demand and subscription
Increase the overall appeal
of the website through
content management
Launch the service for
screening shows 7 days
after they were aired
Allow storing of programs
for up to 30 days on the
computers
Increase cross-platform
viewing
Increase level of interaction
on existing sites
Increase the number of
passion sites
Compete against the local
players to appeal to
audiences
Partner with other sites to
distribute content
Priorities
Earn revenue
through online
marketing
Create a brand
value
internationally
Increase the
local as well as
international
viewers
Risks
Maintain the
integrity of the
website while
making it appealing
to the international
audiences
Manage
advertisers
Data privacy and
intellectual
property
protection
Increased level of
expectation from
the new sites
Accountability
problems
10. Strengthen BBC’s presence in the U.S.
IT activities
Introduce new
products, video on
demand and highdefinition broadcasting
in television
Launch free, adfunded video clip
service, subscription
service online.
Increase podcasting
opportunities for radio
market capturing
Partner for syndicating
content from its audiovisual product online
Costs
Information systems
cost
Cost of data analysis
experts
Infrastructure costs
Life Cycle/ Stages
Plan for increasing
presence in the
television industry,
online and on radio.
Take initiatives like
collaborating with
various industry giants
to leverage their
stronghold on the
market.
Launch lucrative
products rather than
creating new digital
channels.
Leverage the crossplatform usage by
creating mobile
presence.
Priorities
Become top
media
distributor in the
U.S.
Capture the
market in the
television
industry and
then on the
internet.
Risks
High Investment
Dissipation into
separate entity
Accountability
problems
Strong local
competitors
11. Improve BBC & BBC WW brand value and
global presence
IT activities
Conduct customer
research and gain
insight on user
perception of BBC
brand
Leverage owned
websites and media
partner services to
increase user
awareness of BBC
brand
Use software to
separate content in
domestic and global
Use Information
Systems to facilitate
and monitor progress
in the different global
regions
Costs
Purchase / renting cost for
software, domains and
infrastructure
Joint venture and
partnership costs
Information systems cost
Data Analysis cost
Life Cycle/ Stages
Conduct thorough
customer research
Analyze the results of
the research
Determine the type of
content to be provided
to users in specific
regions
Determine appropriate
third party partners in
specific regions
Plan and implement
measures to increase
user awareness
Use Information
Systems and software
to monitor progress in
each region
Priorities
Understand the
interest and
needs of
customers
Gain credit for
BBC services
and contents
Create and
maintain good
relationship
with partner
firms
Risks
High Investment
Improper partner
selection
Accountability
issues
Incorrect data
analysis
Problems in
relationship with
partners
13. Recommendations
Introduction of Data Mining and Clickstream Analysis
•
Data warehousing and data mining
•
Customer patterns
•
Market segments
Future Technology Enablement
•
2006 - Mobile TV
•
Research and Development team
•
Cutting edge technologies
•
Edge over competitors
14. Recommendations
Use of Enterprise Resource Planning (ERP) systems
•
Integrate data and processes
•
Monitor global progress
•
Management efficiency
Improve local IT infrastructure
•
Handle heavy loads of request
•
Organize media content
•
Grow online presence
