4. Identifying demographics and lifestyle habits cuts sales cycle dramatically3 Order of Things – High Consideration 50% 37.5% 25% 12.5% 0% 1st 2nd 3rd 4th 5th Online Research Talk to Users Talk to Vendors

5. Convert More Subscribers Into Raving Fans & Buying Customers Lead Nurturing, Lead Scoring, Lead Routing and Lead Monitoring closes the gap in the middle of the funnel Improve the dynamics of your revenue cycle to convert more list owner subscribers into buying customers 4 Current marketing focus Current sales focus The Consumerlead Development gap Reach Interest Desire Convert Enrich Retain Lead Management Closes the Gap in The Middle of the Funnel Warm leads leak out Issue 1: Marketing hands off Leads too early. Unqualified Leads waste sales’ time. Issue 2: Sales cherry picks leads, letting longer-time-frame leads leak out. Issue 3: Marketing spends More to recapture lost leads. Source: October 2006, Best Practices “Improving Lead Management”

6. Increase Productivity With Automation Run intelligent and focusedcampaigns without expanding yourmarketing team Create laser targetedemail follow-up Example: make intelligent offers based on gender, lifestyle selects, and purchase behaviors 5

7. More Qualified Leads with Lead Nurturing “Companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost per lead.” Goal: Increase the number of sales opportunities & transaction value = reduced lead cost Companies are able to use existing staff for nurturing campaigns, increasing the number of sales-ready leads by 50% with little to no incremental investment ¹ Nurtured leads delivered 47% higher average order values than non-nurtured leads² 6

8. Increase Sales Effectiveness Improved Lead Quality = Increased Sales Productivity Prioritize leads based on quality and urgency Send leads back to marketing automation for further nurturing, preventing leads that just "sit" somewhere Provide comprehensive lead activity history for your sales department 7 Priority #2: Increase Sales Effectiveness

9. Turn Marketing Into a Revenue Driver “Only 20% of companies believe they excel at measuring the performance of marketing initiatives.” Show that marketing is a revenue driver, not a cost center. Optimize & Increase ROI Dramatically Improve accountability by proving marketing impact on revenue Improve Revenue Performance: Conversion rates Time in a particular stage (velocity) 8

11. Run more campaigns

12. Nurture leads automatically

13. Increase Sales Department activity

14. Measure progress and results9

15. The Value of Lead Nurturing Lead Nurturing helps turn more inquiries into qualified leads and decreases cost per qualified lead Source: actual data from software vendor 50% increase 10

16. The Value of Lead Scoring With good info on lead prioritization, the more likely list owners meet revenue goals How Easy Is it To Get Access to Information About Prioritizing Sales Efforts? Source: CSO Insights 11

17. The Value of List Intelligence SiriusDecision' Waterfall Model gives benchmark numbers for conversion rates between the different stages in the funnel. With improved list intelligence, conversion rates will be higher. Example: Moving from Benchmark to Best Practice For each 1,000 leads, best-in-class companies create 46 more MQLs than benchmark companies (97 instead of 51). They create almost 10 additional sales(14.3 instead of 4.6 sales, a 300% increase). What is the value of your list with a 300% increase in sales and revenues? MQL = Marketing Qualified Lead SAL = Sales Accepted LeadSQL = Sales Qualified Lead (i.e. sales opportunity identified) 12

18. ROI of Lead Management Joint Venturing with ClaimYourDeal.Com does not cost . . . It Pays! Investment Append data, lifestyle, purchase behavior= $ZERO/ month Campaign development = $Cost of your current autoresponder/ month Incremental Revenue Estimated incremental revenue = $Up to 300% increase! ROI = Incremental revenue – monthly cost Monthly cost = Cost to communicate Potential Increase Up to: 300% 13

20. Content based on buyer profile (list appendage) and buying stage

21. Automation of marketing campaigns (including Trigger-based nurturing)

22. Integration of lead nurturing with CRM data and CRM activity

23. A/B Testing14

25. Prioritized lead list for sales department

26. Lead Activity Monitoring with real-time alerts

27. Lead activity history in CRM system (email clicks, web visits, registrations)

28. Automatically segment new leads to target15

30. Pipeline velocity (how fast leads flow through the funnel)

31. Percentage of the pipeline that is Marketing-sourced

32. Percentage of the pipeline that is Marketing-influenced

33. Reporting on list segmenting for NEW niche opportunities16

35. Run of the site weighted banner rotation depending on list size

37. Summary Benefits Increase Conversion Increase Marketing Productivity Improve Lead Nurturing Increase Sales effectiveness Segment your list(s) based on consumer interests Solution Joint Venture with ClaimYourDeal.Com Risk FREE ZERO cost List Appendage services ROI Estimated ROI: Up to 300% increase in revenues Intelligently target Affiliate, PPC, CPA and Joint Venture offers with ease 18

38. ClaimYourDeal.Comtransforms the way you market to your list(s) – to accelerate opportunities and predictable revenue at every stage of your new foundRevenue Cycles Extremely powerful list appendage and lifestyle overlays for your list(s) creating a multiplier effect in profitability Powered by InfoDirect; an industry leader and icon for over three decades