1. Running head: CRAYOLA USABILITY 1
Usability Test Plan for www.crayola.com
Casey Ferris
05/12/2013

2. CRAYOLA USABILITY 2
Table of Contents
ABOUT
THE
TEST
3
OUR
OBJECTIVES
3
WHO
WE’RE
TALKING
TO
3
WHAT
WE’RE
TALKING
TO
THEM
ABOUT
3
WHEN
AND
WHERE
3
PRE-­‐TEST
4
ADULT
SCENARIO
1.
5
ADULT
SCENARIO
2.
6
CHILD
SCENARIO
1.
7
POST-­‐TEST
8

3. CRAYOLA USABILITY 3
About the Test
Our objectives
• Validate
navigation
structure
is
explanatory
for
all
ages.
• Validate
the
prioritization
of
graphics/information
for
quick
access.
• Validate
printing
compatibility.
Who we’re talking to
This
study
will
include
one-­‐on-­‐one
conversations
with
six
participants.
This
will
include
three
adults
who
have
regular
interaction
with
young
children,
and
three
young
children.
Adults
• Megan:
32
y/o
female,
stay
at
home
mom,
Kansas,
3-­‐5
hours
online
daily,
expert
user
• Sue:
57
y/o
female,
grandmother,
Oklahoma,
2-­‐4
hours
online
daily,
intermediate
user
• Sarah:
29
y/o
female,
preschool
teacher,
Oklahoma,
2-­‐4
hours
online
daily,
expert
user
Children
• Lucy:
3
y/o
female,
Kansas,
1
hour
online
daily,
beginner
user
• Nick:
9
y/o
male,
Kansas,
1
hour
online
daily,
novice
user
• Chloe:
6
y/o
female,
Oklahoma,
2
hour
online
daily,
intermediate
user
What we’re talking to them about
• Navigating
to
crafts
and/or
coloring
pages.
• Finding
specific
Crayola
products.
• Ease
of
use.
• Age-­‐appropriate
interaction.
When and where
• May
11,
2013
• Glenpool,
Oklahoma

4. CRAYOLA USABILITY 4
Pre-­Test
• How
would
you
rate
your
internet
experience
level:
beginner,
intermediate,
or
expert?
• What
would
you
expect
to
see
on
the
Crayola
website?
• What
might
you
be
searching
for
when
approaching
the
Crayola
website?
• Do
you
have
any
experience
with
Crayola
products
(crayons,
markers,
etc.)?

5. CRAYOLA USABILITY 5
Adult Scenario 1
You
will
be
entertaining
a
few
young
children
this
afternoon
and
you
decide
that
you’d
like
to
spend
some
of
that
time
doing
arts
and
crafts.
You’d
like
something
fun
and
new
to
the
children,
so
you
get
online
to
search.
How
would
you
normally
start
this
process?
[Allow
participant
to
show
you
their
searching
process
online]
[Direct
user
to
the
Crayola
home
page]
Imagine
that
your
search
led
you
to
this
page,
what
would
you
do
next?
Expected Outcomes
• Participants
end
up
in
the
crafts
page.
• Participants
navigate
to
the
section
titled
“Inspiration
Gallery”.
• Participants
have
their
arts
and
crafts
time
planned
out
and
are
comfortable
with
what
they
will
be
doing
with
the
children.
What’s Next
• Ask
the
participants
if
they
like
the
project(s)
they
have
found.
• Ask
the
participants
if
they’d
likely
use
the
site
again
in
the
future.

6. CRAYOLA USABILITY 6
Adult Scenario 2
You
are
looking
for
new
and/or
better
products
to
incorporate
into
your
craft
time
with
children.
How
would
you
start
your
search?
[Allow
participant
to
show
you
their
searching
process
online]
[Direct
user
to
the
Crayola
home
page]
Imagine
that
your
search
led
you
to
this
page,
what
would
you
do
next?
Expected Outcomes
• Participants
end
up
on
the
Browse
Products
page.
• Participants
are
up-­‐to-­‐date
on
new
products
and
older
ones
that
they
may
not
have
heard
of
before
this
test.
What’s Next
• Ask
the
participants
if
they
learned
of
any
new/different
products.
• Ask
the
participants
if
they’d
likely
use
the
site
again
in
the
future.

7. CRAYOLA USABILITY 7
Child Scenario 1
Interaction
You
are
given
a
certain
amount
of
time
that
you
are
allowed
to
be
online
and
decide
that
you
want
to
play
games
and
maybe
draw.
Your
mom
helps
you
search
for
a
kid
safe
place
to
play
and
she
leaves
you
on
the
Crayola
site.
Where
would
you
click
first?
[Allow
participant
to
show
you
where
they’d
click]
[Direct
user
to
the
“Kids
Playzone”
page]
Imagine
that
you
ended
up
on
this
page,
what
would
you
choose
to
do
first?
Expected Outcomes
• Participants
have
an
enjoyable
time
playing
games.
• Participants
explore
the
interactive
zones
of
the
site.
What’s Next
• Ask
the
participants
if
they
like
what
they’ve
played.
• Ask
the
participants
if
they’d
likely
use
the
site
again
in
the
future.

8. CRAYOLA USABILITY 8
Post-­Test
• Did
you
find
the
Crayola
website
easy
to
use?
• Could
you
see
yourself
using
the
website
on
a
regular
basis?
• What
section
of
the
site
would
you
primarily
use?
• Did
the
overall
structure
of
the
website
feel
consistent
in
design
and
format?

9. Running head: CRAYOLA USABILITY 1
Usability Test Report for www.crayola.com
Casey Ferris
05/12/2013

10. CRAYOLA USABILITY 2
Table of Contents
EXECUTIVE
SUMMARY
3
ADULT
SCENARIO
1
RESULTS
4
ADULT
SCENARIO
2
RESULTS
5
CHILD
SCENARIO
1
RESULTS
6

11. CRAYOLA USABILITY 3
Executive Summary
What we did
Conducted
a
usability
test
on
the
website
www.crayola.com.
We spoke with
6
Participants
Including:
3
adults
who
have
regular
interaction
with
young
children
3
young
children
who
are
interested
in
arts
and
crafts
on
a
computer
and
not
on
a
computer.
We wanted to answer the following questions:
• Would
adults
use
the
site
to
print
crafts?
• Would
adults
use
the
site
to
print
coloring
pages?
• Would
adults
use
the
site
to
learn
about
new
products?
• Would
children
enjoy
playing
games?
• Would
children
enjoy
the
interactive
story
telling
and
drawing
capabilities?
What we found
What worked
• Adults
were
all
pleased
with
the
layout
and
look
of
the
site.
• Adults
all
said
that
they’d
come
back
for
products,
crafts,
inspiration,
and
coloring
pages.
• Children
loved
the
interactive
drawing
page.
• Children
enjoyed
the
games.
What didn’t work
• Children
had
a
very
hard
time
finding
the
playzone
area.
• The
younger
children
were
overwhelmed
by
the
amount
of
scrolling
on
the
page.
• The
younger
children
asked
for
pictures
to
depict
where
to
click
rather
than
just
words.
• Adults
complained
of
the
inconsistent
pages
throughout
the
site.

12. CRAYOLA USABILITY 4
Adult Scenario 1 Results
We
asked
3
adults
to
find
crafts
and/or
coloring
pages
to
entertain
a
few
young
children.
All
of
the
adults
found
what
they
needed
and
were
impressed
with
the
abundance
of
options.
However,
all
three
adults
complained
about
the
lack
of
consistency
in
the
layout
and
design
throughout
the
site.
Here
you
can
see
the
home
page
format:
And
here
you
can
see
one
of
the
interior
pages:

13. CRAYOLA USABILITY 5
Adult Scenario 2 Results
For
the
second
scenario,
we
asked
the
adults
to
search
for
new
products
that
they
could
use
with
their
children.
All
of
the
adults
liked
the
page
for
new
products,
and
were
able
to
find
products
that
they
thought
their
children
would
enjoy.
A
common
complaint
was
the
bar
on
the
side
of
the
products
page
that
categorizes
products
by
age.
While
they
loved
the
idea,
the
ages
appear
to
be
clickable
but
they
were
not.
Users
would
have
liked
to
be
able
to
click
on
their
children’s
ages
to
find
products
to
fit
them
best.

14. CRAYOLA USABILITY 6
Child Scenario 1 Results
We
asked
the
children
to
play
games
and
have
fun
in
general.
We
observed
them
each
for
15-­‐
20
minutes
on
the
site.
They
all
loved
the
draw
online
tool:
But
had
a
very
hard
time
finding
it
without
help
because
the
only
link
is
tiny
at
the
bottom
of
the
home
page:

15. CRAYOLA USABILITY 7
They
also
all
had
a
difficult
time
finding
the
Kids
Playzone
link.
The
link
is
very
small
and
being
at
the
top,
they
all
scrolled
down
a
bit
before
beginning
to
look
for
it,
which
made
it
scroll
off
of
the
page.
All
three
of
the
children
recommended
the
Playzone
button
to
be
bigger
and
easier
to
find.
Two
of
the
three
children
could
not
read,
and
thus
couldn’t
find
things
themselves.
One
asked
for
pictures
to
help
direct
them.