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5
surprisingly
simple ways
to show customers
you care
87%Of consumers say they want a meaningful
relationship with businesses.
Source: 2014 Edelman Trust Barometer
87%Of consumers feel businesses succeed at
building meaningful relationships.
Source: 2014 Edelman Trust Barometer
17%
So how can you do better than everyone else?
CHECK IN WITH
YOUR CUSTOMERS
personally.
1
1
In the age of data analytics
and mass mailing lists,
customers can feel like they
have no identity.
Reach out to your
customers one by one.
Too much work? Crunch the numbers for a startup team of 5:
10 minutes per email
1 email per person
5 emails per day
25 emails per week
100 emails per month
That’s not bad at all.
1
don’t end up like this guy though
Too much work? Crunch the numbers for a startup team of 5:
10 minutes per email
1 email per person
5 emails per day
25 emails per week
100 emails per month
That’s not bad at all.
1
ASK FOR FEEDBACK
(and take it seriously!)
2
The important thing about
feedback is showing your
customers it mattered,
whether or not you
implement it.
2
Example:
Trello’s public features
board lets users watch
their feedback come to
life.
2
3
ALWAYS FOLLOW UP
WITH CUSTOMERS
after resolving their
issues.
3 *sometimes that takes a while.
Issues aren’t resolved when
the product is fixed. Issues
are resolved when your
customers are happy again.*
Example:
Desk makes answering questions and
following up with customers painless.
4
USE SOCIAL TO
ENGAGE,
not to talk about
yourself.
Social isn’t there for
you to blow your own
trumpet. It’s for you to
have meaningful
conversations.
4
Example:
Sparkcentral helps you
find and answer every
time someone mentions
your company.
5
CELEBRATE YOUR
customers’ successes.
5
Treat your customers
like partners. Tell their
stories and share their
success.
Example:
Geckoboard tells stories about their customers and
celebrates the unique character of every one.
MEANINGFUL
RELATIONSHIPS
AREN’T BUILT
IN A DAY.
1 Check in with your customers personally.
2 Ask for feedback (and take it seriously).
3 Follow up with customers after resolving issues.
4 Use social to engage, not to talk about yourself.
5 Celebrate your customers’ success.
So get started now…
Interested in more resources?
Follow GoSquared on SlideShare now:
Follow us
You’ve been reading:
5 surprisingly simple ways to show
customers you care
by
Dominic Hung (@dom_hung)
+
The GoSquared Team (@GoSquared)

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