mobile recruitment conference 23 October 2012: This is all about Recruitment and Marketing the Mobile way. Discussing LBS, Location Based Sercices, QR, Augmented reality and more. The importance of mobile analytics and why you want to be visible on Mobile. btw you might like to follow #mrec #mrc2012 or #123mob on twitter for more Mobile stuff :)

1. Recruitment and Marketing
Gordon Lokenberg presents: THE MOBILE WAY
Mobile Recruiting Conference
#mrc2012
23 October 2012
most of the illustrations I found on Google...

2. http://prezi.com/enxibkuml-v6/lokloq/

3. Recruiting = Marketing2
Content
Blogging
Branding
SEO
Site Ads Games
Facebook Events
Twitter
Linkedin

4. AWESOME!

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8. app.lk
Web analytics
Mobile web analytics
Appstore analytics

9. Wor
k in p
rogr
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10. Your jobs somewhere in their pocket
SEO
WEB Visibility
Gather data
http://validator.w3.org/mobile/

11. Your jobs in their pocket
engaging
PUSH notification
APPS
Downloads
intelligence

12. Share

14. Techie stuff
What hot technologies can I start using
in the Mobile Recruiting space?

16. Location positioning,
context and intelligence

17. For Real
IRL
QR TXT
APPS
http://m.
Facetime

18. For real
Guerilla

19. For real
AR
NFC
Bluetooth
Check-in’s

20. Text (sms) start with promoting: send #job to 4141 or push jobs
Mobile web: check out on m.ourcompanyjobsite.com
Apps: download coolestjobapp in one of the appstores
QR: post one offline and get them to your job site instantly
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NFC: put your jobs in the window and let people that walk by pick ‘m up
s tu
12
Bluetooth: use it on e.g. job fairs
20
CheckIns: post your job tips in tools like Foursquare
rc
IRL: become mobile yourself and go out and meet people in person
m
ly /
AR: create your brand experience in Layar’s Mobile Augmented Reality
bi t.
Facetime: think of mobile video
Guerilla: Get out of your seat and make it happen!
If you like Innovation.. Mash up.. Create something new.. and Share!

21. Find out
Message
Audience TRY
tune

22. view with Layar

23. Yep, that’s it