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Tomorrow’s Media, Understood Today 
www.BorrellAssociates.com 
2014 and 2015 
U.S. Local Advertising 
Forecasts 
Issued: S...
Local Advertising 
Expenditures Will Be Up 
9.7% in 2014, Reaching 
$104 Billion 
+9.7% 
From 
2013 
© Borrell Inc., 2014....
2014 Local Ad Forecast 
© Borrell Inc., 2014. All rights reserved 
2 
LOCAL 
Data on individual markets can be found at ww...
Our Forecast: 
Local Grows 13% 
in 2015, reaching 
$117 Billion +13.0% 
From 
2013 
© Borrell Inc., 2014. All rights reser...
2015 Local Ad Forecast 
© Borrell Inc., 2014. All rights reserved 
4 
LOCAL 
Data on individual markets can be found at ww...
The True Impact of Digital on a 
Local Level in 2015 
© Borrell Inc., 2014. All rights reserved 
5 
LOCAL 
Data on individ...
Changes from 2014 to 2015 
9/3/2014 6 
© Borrell Inc., 2014. All rights reserved 
LOCAL 
All traditional 
media (except 
r...
Local Traditional Media as a Whole 
Takes a Hit in 2015 
© Borrell Inc., 2014. All rights reserved 
7 
LOCAL 
Data on indi...
© Borrell Inc., 2014. All rights reserved 
So . . . 
What’s Happening In 
YOUR MARKET? 
Issued: September 2014 
Find out: ...
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The Future Has Shown Up: Borrell Recast 2014-2015 Ad Forecasts

Borrell Associates has recast its 2014 and 2015 local advertising forecast, painting a rosy picture overall but a fairly bleak one for traditional media. Earlier forecasts by Borrell have shown mixed levels of growth or decline for expenditures on print and broadcast media.

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The Future Has Shown Up: Borrell Recast 2014-2015 Ad Forecasts

  1. 1. Tomorrow’s Media, Understood Today www.BorrellAssociates.com 2014 and 2015 U.S. Local Advertising Forecasts Issued: September 2014
  2. 2. Local Advertising Expenditures Will Be Up 9.7% in 2014, Reaching $104 Billion +9.7% From 2013 © Borrell Inc., 2014. All rights reserved Issued: September 2014
  3. 3. 2014 Local Ad Forecast © Borrell Inc., 2014. All rights reserved 2 LOCAL Data on individual markets can be found at www.adspending.com Online gets largest share. Issued: September 2014
  4. 4. Our Forecast: Local Grows 13% in 2015, reaching $117 Billion +13.0% From 2013 © Borrell Inc., 2014. All rights reserved Issued: September 2014
  5. 5. 2015 Local Ad Forecast © Borrell Inc., 2014. All rights reserved 4 LOCAL Data on individual markets can be found at www.adspending.com Online absorbs even more share. Issued: September 2014
  6. 6. The True Impact of Digital on a Local Level in 2015 © Borrell Inc., 2014. All rights reserved 5 LOCAL Data on individual markets can be found at www.adspending.com Issued: September 2014
  7. 7. Changes from 2014 to 2015 9/3/2014 6 © Borrell Inc., 2014. All rights reserved LOCAL All traditional media (except radio) decline.
  8. 8. Local Traditional Media as a Whole Takes a Hit in 2015 © Borrell Inc., 2014. All rights reserved 7 LOCAL Data on individual markets can be found at www.adspending.com Issued: September 2014
  9. 9. © Borrell Inc., 2014. All rights reserved So . . . What’s Happening In YOUR MARKET? Issued: September 2014 Find out: www.adspending.com

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  • JuanVarela

    Sep. 5, 2014

Borrell Associates has recast its 2014 and 2015 local advertising forecast, painting a rosy picture overall but a fairly bleak one for traditional media. Earlier forecasts by Borrell have shown mixed levels of growth or decline for expenditures on print and broadcast media.

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