In 2011 i read this wonderful book from the found of IDEO Tom Kelley, on how to manage and inculcate innovation.. this book was a precursor for the book ten faces of Innovation
art of innov ideo tom kelley - A Boox summary 2011
1. Lessons in Creativity from IDEO
America's Leading Design Firm
Tom Kelley
Johanathan Littmman,
Preface by Tom Peters and Praise by Cory Doctorow [ Wired]
My book summary... Learning notes
November, 2011
2. Sourcing speed skill capacity innovation
In the next 10 years innovation moved up as the
top Reason
3. there is a startup company in some garage out
there, that is forging the bullet with your
company's name written on it“
4. A program did a realty show
how IDEO goes about their work
The team built a shopping cart in 5 days
5. The Founding team
David kelley,
Jim yurchenk,
Dennis boyle,
riskson sun,
douglas dayton,
jane fulton suri,
bill .moggridge,
Tom kelley [ laer in 1987] Stanford
6. See what customers do and how they use products
Having a child's eye with an open mind, fully observant
Being left handed, empathising with the users
especially the outliers..
7. The perfect brainstorm
Some rules for the game.
Sharpen focus …
with well articulated problem statement jobs to be fine outcome
expectation
Playful rules
Number the ideas ….
both as target and to help flow
Build and jump energy flow management
Spatial memory visible to group
Warm up show and tell products …
mimic user experience even by playing out
Ensure no judgment and No negativity
9. What kills brainstorming
Some myths and brainstorming wrongs
Boss speaks first , hierarchy
By turn talking, dressage! in the meetings.
Off site
running off to a separate location, making it culture that
innovation only happens in exotic off-work locations..
Losing seriousness
through too much gaming and flying out of control.
11. Cool companies hot groups
Even great inventors have worked in groups, Edison 14
Teams are not about learning the status of the group
Allow people the Flexibility
Employee focused Organizations
Every monday teams picked their leaders and work ideo
Flexi studio
The Project teams were called studio
Based on the interest of people who wanted to work in them..
Very little OU and hierarchy, structures
12. Hot Groups: key principles
Generating energy
Themes play-outs
Genuine passion for the work
Manage adversity
Take your chance
Hand spring visit
Modular pda - eye module
Team problem solving
Team in close quarters
With space event and
openness
Trust mix and abolish "they“
13. Teams beats individuals
Ron bass and co script writers
Even in a individualistic
profession like script writing
Continuity & variety
Writing ones own outcome
statement….
helps provide employees with
a focus on their work without
performance review and
judgment culture.
Been zander - boston
philharmonic
Team morale
through tshirts outings
pranks...
invest on t-shirts..
14. 8 personas for Hotgroups
Visionary .. Thinks Beyond
Daily Fracas
Muggridge | Interaction
Design, CAD and whats next?
Trouble shooter .. Clarity of
Thought, Fix Actions
the first employee persona -
the later hurdler
iconoclast .. counterpoint
challenges status quo
pulse taker .. human factors
person
the later caregiver
craftsman .. modeler
the later experimenter
Technologist .. probe deeper
connections
entrepreneur .. manages the
innovation and
communicates
director + story teller
cross dresser .. overcome
psychological inertia ..
have gone beyond education
through a lot of exploration
a harbinger of 10 faces of innovation
15. prototyping is problem
solving
Learning by doing
Going forward not eating time its a culture a language
Iterative playful approach
Build to learn
Prototype speak better than pictures
Bit by Bit >> learn fail improve
there is nothing about size break the rules
16. michael Shubert the movie" abyss" tank cameron
The waters rising no time to waste
20. Greenhouse - Workspace
31/10/11 11:22 AM
Make Junk Sing
Evolve with the team modular shrink wrap prototype
Neighbourhoods
people power nooks
bring out the character
Meeting places
Hierarchy is bad
21. Tech box Concept
A collection of junk
Cross pollinate by watching interesting things..
Tech Box 2.0 -- elaborate Expo space
22. Do not got to a customer meeting without a
prototype or model of the solution"
23. Expect the unexpected
No one can divine the future
… strategies for overcoming this in-capability
cannot forecast the future how to exploit? and leverage?
Make good of the chances, learn to sense the chance /
opportunity
nimble response - sense and response
cross pollinate
24.
25. major flops that were not expected
Momenta [ expensive - kamran elahian]
momenta [ kamran elahian] expensive pen PC..
dynabook [ intel 286.. when 386 was being launched
great design but wrong gen intel chip 286 when 386 was
coming out]
28. 7 planting tips for great
design [ethnography]
Watch the Customer
Be the Director - Storyboard
subscribe and surf
Workspace - Grenhouse - Hot
groups
Bring outsiders
Inspire Advocates
Run Open Houses
Individual skills
Change hats
Cross Train
Be nimble in response - quick
footed
Cross pollinate
keeping looking for ideas
beyond ones realm [
psychological inertia ]
observe the users closely
regularly
sense and response
issues that users solve on
their own? - e.g. rolloff
glasses for motocross..
make positive of surprise
outcomes
leveraging and applying side
effects as main effects
29. emerged from a mixer being let to run too long and
the resultant soap was over frothed therefore light
and translucent
30. lab material made bread taste sweet 1897 ,
Vulcanization mistakingly adding sulphur to rubber
processing
35. 7 traits for cross pollinators
[ethnographs]
Observe
Surf - Study - multiple
sources, patents, magazines
etc..
The Director
story board analysis of user
experience
Brainstorm
Open house sessions
show and tell and gather
feedback from multi
discipline outputs
Prototyping
Inspire Advocates
jane fulton suri, , X Sun. -
guys who are deep into their
domains and esp if those
domains matter..
Hire outsiders Jim
Yurchenko?
Change Hats
step into others shoes
Cross train - basic of cross
pollination like chess players
who swim, basketball ride
horses and weight train.
jump Barriers
how to overcome obstacles
in the process
36. Switch by dan chip heath
elephant, rider and the path
Grid Computing
PC space Jeff hawkings
37. Palm] Zoomer, Newton, HP
and others failed..
second time Palm got it right by understanding the change
required, Not replacement but addon, therefore radically
simplify the design e.g. GRaffitti hand writing software,
simplified computing requirements [ today swype!]
John sculley CEO apple was the man who coined the term
PDA..
38. overcome patents
studied detail patents and claims and find out limitations in
existing models.. like japanese labelers being outwitted by
IDEO and FROG..
39. culture borders - understand
Rituals, behaviors and contextual conditions that are
influenced by the social environment would be big barriers
like japanese and diapers or EU and cup holders ...
40. Unmetrics
USA. UK changed in 1995 over night through the right env
carrot and stick.. but US still has not
Mars Climate Orbiter failure due to measurement mismatch
between supplier [ NASA] and univ in pasadena.
41. S-Curve | Tipping Point
In Adoption, which shows there is a tipping point [ inflexion]
of adoption when env is right and then gradually tapers off..
42. re-examine assumptions
what are the JTBD / OE ]
norand pen - pen based key computers used by Hertz
rentals
verbalize products based on their uses..
43. Org barriers
Hierarchy, bureaucracy, anonymous clean, experts
learning to sketch is a critical skill
Good design is about meeting people
Looking at people using products and noticing
inconveniences
Social ritual barriers
cotton balls in medicine bottles
wine cork caps
44. Creating experiences
Think Verbs and actions
Experience flow dream
scenario
Ultimately it is about human
experience
Experience is fun ease joy
Experience map segment
buyers points of contact
Human connect
Leverage and tell a story
restoration hardware
Fix broken experiences
Constant rethink services and
experience
Holistic even the small matter
Nordstrom toyota lexus
Threw experience economy
pine and gilmore getting to be
theme parks Birthday cakes
Merloni power surge
controller becoming smart
home monitor to increase
interface and new revenue
models
Change hats with medtronic
cardiac sensor
Vegas bellagio
45.
46. 0..60 iterate test try
sandhill soap box racing
Colouring outside the lines
Paving a new path
Schwinn jake burton about boards
Target the established pattern that does little good
making as few rules as possible
keleher south west airlines
wet napkin interface
tear open and use
refining innovation
Feature creep
47. Low mass solution Frisbee
Juggling with beanbags ensures a small price for
failure
48. Principles of good design
1. make a great entrance first impression
2. Metaphor phrases to guide design
1. universal use smart phone
3. Colour early on
4. Feedback notice
5. Simple and quick
6. Mistake proof
7. Do no harm
8. Basic checklist
9. Extras eco system platform
50. the future has already arrived its just but widely
distributed
51. Live the future
Build bridges
Human hot groups
Fail forward break rules
Think verbs
Physical workspace
Watch customer
Main ideas
Give and take hot teams
What should the future look like
Make concept cars