Innovative methods and use cases for developing story-driven platforms that comprise various uses of data, content and media. Considerations for revenue opportunities and scale. Heavy emphasis on co-creation with audiences and stakeholders, and how we can enable people to participate in meaningful ways. Real tools, real methods, real examples!
6. co-founder chief strategy officer
Southern California based
technology startup accelerator
focusing on platforms that
create social change
venture partner
(clients partners)
CURRENT
7. Co-developed over a dozen in-market
platforms focusing on search, social media
and content distribution. Writer, producer and
technologist. 2010 Forrester Groundswell
Award, several military gaming awards,
Best Documentary at X-Dance, 2 Interactive
Emmy nominations. Contributor to several
books and white papers on social commerce.
45. Shown here are visualizations of a search query
on Auschwitz, and the semantic distances
representing the accounts of a prison camp
survivor in order to “retell” history...
Courtesy: Marc Mazurovsky Erik Steiner
“Emotional Mapping”
46.
47. Accounts and testimonials from the community are
stored, contextualized and indexed such that their
validity and accuracy is better solidified.The colors
represent various storytellers (eyewitnesses) along with
the emotional distances between words and phrases...
48. The associative
experiences are then
compared and evaluated
through a similar context.
The result is an entirely
new way of presenting
history, and predicting
outcomes for the future
based on newly identified
patterns of language and
emotion.
52. Richer Content
MATH + STORY
Better Data
Stronger Privacy
Richer Content
A BIG PROBLEM:“THE FILTER BUBBLE”
our media, our audiences AND OUR MARKETS
all suffer from filtering. the answer?
shared story real-time data.
54. HERE’S WHAT CAN BE DONE
create AND DEPLOY dynamic ‘newsrooms’ that merge the best of people
technology to serve the needs OF, and solve problems for, the biggest
brands in the world.
The CULTURA/Brand Channel
Newsroom. One of the most profitable
(and least talked about) business units
in the entire Omnicom Network.
61. Solving
the
education
problem
with
domain
experts
and
students
using
data
+
story
prototyping.
I’ve got it!
This is weird...
This is amazing...Put
your
back
into it!
70. Those communities of content enthusiasts (and
influencers) are then physically mapped out across
geographies to determine local and global relevance.
92. (outdoor media depicting Bronson-
esque showdown; takes data to make
new creative)
(rich media depicting Dali-esque
trainwreck; collects data on user
interests)
94. EMERGENT: audience data idea (co)creation
distribution adaptation metadata
HISTORICAL: creator idea development
distribution audience (data)
95. Old story:
“We’re making a film or a game to
(hopefully) build an audience.”
New story:
“We’re building an audience to (possibly)
make a film, a game, or......”
96. (To the studio):
“We’re lowering
production costs, and
increasing revenue
streams tied to
distribution.”
SIMILAR conversations, different contexts.
(To the investor):
“We’re delivering
an audience.”
(To the media company):
“We’re building a
platform that can scale.”
97. THE NEED FOR CONTEXT
(or:“What’s the real value of a story?”)
98. The power of language, yo.
(semantic interoperability, contextual
computation intertextuality)
99. (R)EVOLUTIONARY RESULTS
OCCUPYSearch Query:
TEXT PHOTOSVIDEO OTHER
1.
The
engine
indexes
the
web
using
the
story
matrix...
3.
Then
they
start
to
7ill
out
the
real
story
of
information
and
web
objects.
2.
Ontologies
emerge...
100. (R)EVOLUTIONARY INSIGHTS
MARKET
What
impact
does
OCCUPY
have
on
global
transactional
markets
right
now?
What
stories
about
OCCUPY
have
the
most
relevance
and
most
likelihood
to
manifest
in
a
market?
What
industries
are
most
affected
by
the
inJluence
OCCUPY
social
movements
have
had
on
labor
unions
(for
example)?
These
ontologies
and
web
objects
form
distinct
associations,
or
entities,
between
the
user,
the
information
indexed
and
the
universe
of
real-‐time
and
predictive
outcomes
any
theme
or
story
re:
“OCCUPY”
can
present,
at
any
given
instance
in
which
they
are
presented.
The
results
reveal
highly
unique
insights
about
culture
business.
JOURNALISTIC
INDIVIDUAL
INDUSTRY
What
do
these
OCCUPY
stories
mean
to
a
user
in
the
relation
to
his
or
her
social
or
interest
graph?
THE MEDIA ENTITY
(a
single
instance
for
“OCCUPY”)
THE VALUE SET
102. THE BIG PIVOT
Co-‐written
with
Brendan
Howley
Sasha
Grujicic.
Coming
in
2013.
How a revolution in data +
storytelling is transforming brands,
markets and economies.