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Human-Centred Organisations
25 JULY 2018
Digital values and self-management
will make your company stronger.
Fernando Polo...
The age of the Citizen
the age of

Production
the age of the 

Consumer
the age of the
Informed Consumer
the age of the
Ci...
Human-Centred Organisations:
•Build products and services relevant to the market and
society.
•Create seamless experiences...
Human-Centred Organisations
The Consumer Journey
Discover Buy Love
Delivering seamless and delightful digital consumer exp...
El Viaje del Trabajador
The Consumer Journey
Discover Buy Love
Delivering seamless and delightful digital consumer experie...
People first
󰀁14
Digital Values
SELF-MANAGEMENT & 

DIGITAL VALUES
INNOVATION
ENGAGEMENT
󰀁17
INTRINSIC MOTIVATIONS PURPOSE
AUTONOMY MASTERY
DIGITAL VALUES
󰀁21
Leadertarians
Outstanding work.,
passion for detail,
agility and flexibility.
n. ˌlē-dər-ˈter-ē-əns
Self-managed co-wor...
Organisational circles
󰀁22
CLIENT

SQUADS
BASE CAMPS: GR locations
HUBS: centres of excellence
REBEL SHIPS: support areas
...
Conversation freaks
Good Rebels Journey towards Radical Transparency
2009
2012
2014
2016
2018
Rebel Outlook is born

(Financial figures availab...
goodrebels.com • @GoodRebels
Barcelona • Bogotá • Brighton • Ciudad de México • Madrid
Human-Centred Profits
Who are we?
We are Good Rebels, and we’re building the future. We solve problems and identity opportunities at the interse...
CREDENTIAL B2B 󰀁28
Some of our clients
• Automotive
• Food & Drink
• Beauty & Fashion
• Consumption and
Distribution
• Cul...
Human-Centred Organisations
The Consumer Journey
Discover Buy Love
Delivering seamless and delightful digital consumer exp...
Fernando Polo @abladias
•fernando@goodrebels.com
•twitter @abladias
•goodrebels.com/rebelthinking
Thank You
󰀁31
Additional readings
• A world powered by people - 7’- (https://www.goodrebels.com/a-world-powered-by-people/)
• Human-...
goodrebels.com • @GoodRebels
Madrid • Barcelona • Bogotá • Brighton • Ciudad de México
A world powered by people
Human-Centred Organisations: Digital values and self-management will make your company stronger.
Human-Centred Organisations: Digital values and self-management will make your company stronger.
Human-Centred Organisations: Digital values and self-management will make your company stronger.
Human-Centred Organisations: Digital values and self-management will make your company stronger.
Human-Centred Organisations: Digital values and self-management will make your company stronger.
Human-Centred Organisations: Digital values and self-management will make your company stronger.
Human-Centred Organisations: Digital values and self-management will make your company stronger.
Human-Centred Organisations: Digital values and self-management will make your company stronger.
Human-Centred Organisations: Digital values and self-management will make your company stronger.
Human-Centred Organisations: Digital values and self-management will make your company stronger.
Human-Centred Organisations: Digital values and self-management will make your company stronger.
Human-Centred Organisations: Digital values and self-management will make your company stronger.
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Human-Centred Organisations: Digital values and self-management will make your company stronger.

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Digital values and self-management will make your company stronger.

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Human-Centred Organisations: Digital values and self-management will make your company stronger.

  1. 1. Human-Centred Organisations 25 JULY 2018 Digital values and self-management will make your company stronger. Fernando Polo @abladias
  2. 2. The age of the Citizen the age of
 Production the age of the 
 Consumer the age of the Informed Consumer the age of the Citizen 1960 2000 2015
  3. 3. Human-Centred Organisations: •Build products and services relevant to the market and society. •Create seamless experiences for their customers •Are obsessed with their co-workers, a harmonious employee ecosystem. •Work to eradicate bureaucracy and put people first. •They’re concerned with the long-term and the future of our planet. Download:
 bit.ly/Human-Centred-Orgs
  4. 4. Human-Centred Organisations The Consumer Journey Discover Buy Love Delivering seamless and delightful digital consumer experiences. C C The Co-Worker Journey Developing digitally-enabled and empowered employees. WWish Engage Belong W Digital business strategies that respond to society to generate value and transcendence. The Citizen Journey ZValue Connect Share Z
  5. 5. El Viaje del Trabajador The Consumer Journey Discover Buy Love Delivering seamless and delightful digital consumer experiences. C C The Co-Worker Journey Developing digitally-enabled and empowered employees. WWish Engage Belong W Digital business strategies that respond to society to generate value and transcendence. The Citizen Journey ZValue Connect Share Z
  6. 6. People first
  7. 7. 󰀁14 Digital Values
  8. 8. SELF-MANAGEMENT & 
 DIGITAL VALUES INNOVATION ENGAGEMENT
  9. 9. 󰀁17 INTRINSIC MOTIVATIONS PURPOSE AUTONOMY MASTERY DIGITAL VALUES
  10. 10. 󰀁21 Leadertarians Outstanding work., passion for detail, agility and flexibility. n. ˌlē-dər-ˈter-ē-əns Self-managed co-workers inside an organisation. They enjoy freedom in exchange for responsibility. Decentralised decision-making with minimum hierarchy. Kindhearted people with a culture of service and caring for each other. Candor and transparency,. Feedback to improve. Open data to make better decisions. LOVE OPENNESSBRILLIANCE LEADERTY
  11. 11. Organisational circles 󰀁22 CLIENT
 SQUADS BASE CAMPS: GR locations HUBS: centres of excellence REBEL SHIPS: support areas BEYOND REBELS: partners & suppliers RANGERS: biz developers CREATIV ITY DATA REBEL THINK. MEX BOG MAD BCN BTN MONEY 2 PLAY MKT & COMMS GLOBAL OPS VISION HOLDER HUBS BEYOND REBELS BASE CAMPS REBEL SHIPS CLIENT SQUADS: project client teams RANGER RANGER RANGER TECH CLIENT
  12. 12. Conversation freaks
  13. 13. Good Rebels Journey towards Radical Transparency 2009 2012 2014 2016 2018 Rebel Outlook is born
 (Financial figures available 
 to all the organisation) inProgress is open
 (performance reviews) Salaries are made public
 (internally) Good Rebels 
 re-foundation Self-setting salaries pilot
  14. 14. goodrebels.com • @GoodRebels Barcelona • Bogotá • Brighton • Ciudad de México • Madrid Human-Centred Profits
  15. 15. Who are we? We are Good Rebels, and we’re building the future. We solve problems and identity opportunities at the intersection of people, brands and technology. Our work is driven by a strong international presence and a global commitment to service. CREDENTIALS 󰀁27 110 REBELS 5 OFFICES + 60 CLIENTS 7,5 MILLION TURNOVER United Kingdom Spain Mexico Colombia
  16. 16. CREDENTIAL B2B 󰀁28 Some of our clients • Automotive • Food & Drink • Beauty & Fashion • Consumption and Distribution • Culture and Entertainment • Education • Energy • Finance • Health • Insurance • Public Services • Tobacco • Telecom • Transport • Tourism • Automotive • Food & Drink • Beauty & Fashion • Consumption and Distribution • Culture and Entertainment • Education • Energy • Finance • Health • Insurance • Public Services • Tobacco • Telecom • Transport • Tourism CREDENTIAL B2B
  17. 17. Human-Centred Organisations The Consumer Journey Discover Buy Love Delivering seamless and delightful digital consumer experiences. C C The Co-Worker Journey Developing digitally-enabled and empowered employees. WWish Engage Belong W Digital business strategies that respond to society to generate value and transcendence. The Citizen Journey ZValue Connect Share Z
  18. 18. Fernando Polo @abladias •fernando@goodrebels.com •twitter @abladias •goodrebels.com/rebelthinking Thank You
  19. 19. 󰀁31 Additional readings • A world powered by people - 7’- (https://www.goodrebels.com/a-world-powered-by-people/) • Human-Centred Organisations (pdf) - (https://www.goodrebels.com/rebelthinking/human-centred-organisations/) • Leadertarians (manifesto) - 7’- (https://www.slideshare.net/goodrebels/manifiesto-lidertarios-49225562) • Leadertarians (book) - (http://fernandopolo.com/books/) • Digital values and radical transparency - 7’- (https://www.goodrebels.com/why-digital-values-and-radical- transparency-will-make-your-company-stronger/) • The magic (and ROI) of love in the workplace - 7’- (https://www.goodrebels.com/the-magic-and-roi-of-love-in- the-workplace/) • The Good Rebels Manifesto - 4’-(https://www.goodrebels.com/manifesto/)
  20. 20. goodrebels.com • @GoodRebels Madrid • Barcelona • Bogotá • Brighton • Ciudad de México A world powered by people

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