How can you move your existing browser application toward a richer experience without breaking your development budget? This session presents the path toward WPF by stressing incremental improvements to your Web application that leverage WPF features such as advanced typography and layout, vector and 3D graphics. We embed WPF into existing Web applications, run WPF applications in the browser, and help you decide when to build a full WPF application.

1. Windows Presentation Foundation (WPF) The Opportunity for WPF Applications in the Browser and Beyond Michael Wallent General Manager Windows Client Platform and Documents Microsoft Corporation NGW008

2. Degrees Of User Experience In The Web/Windows Landscape Windows Ubiquitous, Cross-Platform, Browser Based Less latency Greater interactivity Better information design Greater performance Superior richness Full platform integration Degrees of User Experience Baseline Richer Richest Functional… Consumer Applications MSN Photos Photo Site with “Atlas” Microsoft Max Applications Content Northface Web Northface Web Richer Northface Experience

5. WPF Capabilities 2D 3D Audio Imaging Text Video Effects Composition Engine Animation XAML Accessibility Property System Input & Eventing Document Services Packaging Services Application Services Deployment Services Controls Layout Databinding User Interface Services Media Integration Layer Base Services XPS Documents

6. Microsoft “Max” Hillel Cooperman Product Unit Manager http://www.microsoft.com/max

7. Julia Miller Chief Executive Officer http://www.ibloks.com/ iBloks

8. My Yahoo! Arik Cohen Lead Program Manager Windows Presentation Foundation

10. Unifying The Designer/Developer Process Designer Emotional Connection Look, behavior, data visualization, usability, brand impact Developer Functional Capabilities Deployment, function, data connection and integrity, IT process, security C++ C# VB.NET Paper JPG / TIFF MOV / WMV PSD PPT XAML

11. Development Productivity Building My Yahoo! Arik Cohen Lead Program Manager Windows Presentation Foundation

12. Interactive Media And Content

13. Northface Arik Cohen Lead Program Manager Windows Presentation Foundation

15. “WPF/E” Architecture Browser Application / OS Content Package XAML Programming Model “ WPF/E” Runtime Plug-ins Platform Specific Hosting Model JavaScript C# / VB.NET Native API XML - Data Fonts Video/Audio Images Native “WPF/E” API UI & Rendering Core Platform Abstraction Layer

16. “ WPF/E” Joe Stegman Lead Program Manager “ WPF/E”