See how to deliver media with the best user experience in a cost-effective, scalable, and highly manageable way. Learn how to expand your reach and improve quality using Smooth Streaming, how to save on bandwidth, and how to maintain control when using Progressive Download. Understand how IIS Media Services and WMS light up the media ecosystem from encoding to playback.

2. Delivering Media with IIS Media Services

3. Integrated Web/Media Platform on
Windows Server

4. “Web media platform to deliver best-in-class
user experience and rich monetization tools
built on cacheable HTTP”

9. Traditional Progressive
Traditional Progressive
Streaming Download
Streaming Download
• Responsive User • Works from a
• Works from a Web
• Responsive User
Experience Server
Experience Web Server
• Bandwidth Use • World-wide scale
• Bandwidth Use • World-wide scale
• User Tracking w/HTTP
• User Tracking w/HTTP
Challenges Challenges
• No cacheability • Limited User
• Separate, smaller Experience
• User tracking
streaming
• Bandwidth Use
networks
(20% watched)

10. 04
06
08
Packet Packet Packet Packet Packet

11. “Best quality
Low Bandwidth
I can
Fast CPU
download”
Edge
Server
“Best quality
I can
render”
High Bandwidth “Best
Slow CPU quality, peri
od ”
High Bandwidth
Fast CPU

12. 00
02
04
06
08
00 02 04 06 08
Bit Rate
Heuristics

16. Media Media
Origin Edges
The Day Live Web Video Streaming Failed Us

17. HTTP
HTTP
ISP
Edge
Distribution
Servers
Servers
HTTP
Origin
Remote
Enterprise
Region

18. Edge
Server
Advanced
Logging
Server

19. HTTP
HTTP
ISP
Edge
Distribution
Servers
Servers
HTTP
Origin
Remote
Enterprise
Region

20. Media
Origin
Media Media
Distribution Edge
Servers Servers

22. Experience
Create Encode Deliver
Application Content Content

24. Passive control:
administration
& scheduling

26. HD @ 3Mbps
HD @ 2 Mbps
SD @ 1.5 Mbps
1.2M
1M
800K
600K
400K
200K

27. Key frame
alignment and
time sync
aligned
Active control:
management
& coordination

28. Job
configuration
Database for
Scheduling
failover
Spinnaker
Management
Console
Timing for Manifest for
QOE IIS
Heartbeat for
redundancy

29. Spinnaker
IIS
Management
Management Console
Media
Infrastructure Spinnaker Encoders Spinnaker Server
Services
Server Stream
Function A/V Bandwidth
A/V Ingest Scheduling Monitoring
Manifest manifest
Encode throttling
generation generation

30. Manifests
Encode A
(3 Mbps video)
f-MP4 Stream
Manifests
Encode B
(1.2 Mbps video)
f-MP4 Stream
Manifest
Encode C
(800 Kbps video)
f-MP4 Stream
Manifests
Encode D
(300 Kbps video)
f-MP4 Stream

31. Stage
Monitor

32. sales@inlethd.com
www.inlethd.com
John Bishop
Co-founder, SVP strategy
john.bishop@inlethd.com

33. Deliver Existing Content Better – Q4 2008
• Bitrate Throttling
• Web Playlists
Solve “Last Mile” Challenge – Q2 2009
• Smooth Streaming
Monetize and Scale Your Site – Q4 2009
• Live Smooth Streaming
• Advanced Logging
• Edge Caching (Origin, Distribution, Edge Servers)

34. IIS Media Services
(1.0)
(2.0)
(3.0)
http://iis.net/media
http://microsoft.com/expression
http://silverlight.net

35. Experience
Create Encode Deliver
Application Content Content

36. The odds are still
in favor of the house!

38. © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should
not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS,
IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.