Learn how to create compelling and consistent e-commerce experiences. See a demo of an e-commerce experience that leverages a common commerce platform together with rich client application technologies that work on a range of Web and mobile platforms.

4. quot;This announcement from Microsoft is a breath of fresh air into Commerce Server's
image,quot; says Gartner research VP Gene Alvarez. “ InformationWeek, August 8, 2007

5. We Understand the Flow of Goods

6. Marketing/Brand
Management
Marketing &
Brand
Agencies
Technology Dev

8. Driver of Change: Abundance

9. “A focus on cost-cutting and efficiency
has helped many organizations weather
the downturn, but this approach will
ultimately render them obsolete. Only
the constant pursuit of innovation can
ensure long-term success.”
- Daniel Muzyka, Dean, Sauder School of Business, Univ. of British Columbia

10. Acceleration
A Brief History of Economics
Agricultural Age Information Age
Conceptual Age
Industrial Age Source: Dan Pink, A Whole New Mind

11. “If you don’t like change, you’re going to like
irrelevance even less.”
- General Eric Shinseki, Chief of Staff. U. S. Army

12. “UPS used to be a trucking company with
technology. Now it’s a technology
company with trucks.”
- Forbes

13. The quot;Infolustquot; Trend

16. Multi-player Mobile Game

18. Mobile Augmented Reality

19. The Future
Augmented Reality to Guide Consumers Through
Complex Tasks

20. How to Engage and Improve Customer
Satisfaction

21. Mobile Becomes Ubiquitous

22. B2B Companies Using Web 2.0
web 2.0 reality in B2B
tier description examples
hyped but Immersive online experiences that + wikis
require a high degree of socialization + mobile
seldom used or specific technologies to make the + viral video
most out of features and functions. + social networks
+ virtual worlds (e.g. Second Life)
emerging Integrated tools that add new media + blogs
functionality; especially focused on the + rss feeds
infusion of motion, sound and elective + podcasts
participation. + video-on-demand
+ distributed services
everywhere Established web tools entrenched in + proprietary web sites
the day-to-day functions and + email marketing
communications of companies. + online advertising
+ search engine optimization
+ search engine marketing
+ webinars
Source: 2007 Survey of National Advertisers and BtoBOnlinecom

23. Multi/Cross Channel
Linked
Forrester - February 2008 “B2B CMO Investment Priorities For 2008”

24. An Example

25. The Imperatives

27. User Experience
User Experience
DATA MAGIC
Business Logic

31. How do you go about innovating,
anyway?

35. For site designers
For developers and architects

36. For your shoppers and purchasers
For merchandisers & marketers
For IT professionals

37. * These items are technically not Web Parts, but they use SharePoint controls and are available in the Default site or can be integrated into other sites.

38. “Mobile” Contemporary
Template Template Custom UX:
“Color- Customize Web Parts
Neutral” OR
Live!
Site Template Direct to CS2009 Services
Templates Commerce Foundation
Commerce Commerce Server 2009
Server 2009 SharePoint Commerce
Default Web Site* Services*
Site Management
Channel Mgmt
Presentation Mgmt
Commerce Server 2009 Web Information Mgmt
Parts Workflow
E.g.: Shopping, Checkout, Profile, …
Commerce Commerce Server 2009 Multi-Channel
Server Commerce Foundation Commerce Server
IT Pro and Unified run-time calling model, meta data
Designer Business
Multi-Channel Awareness
Tools Custom Core e-Commerce Shopping Features Management Tools
Logic
Catalog Manager, Marketing
Commerce Server Core Systems Manager, Customer & Order
Catalog, Orders, Profiles, Marketing, Analytics, Staging, W
Manager
eb Services, BizTalk Adaptors
* SharePoint installation required 38

39. 39

40. points

41. Mobile
Web Browser Etc...
Application
Presentation Tools Presentation Tools
Presentation
Public API
Broker
Operation
Application
Operation
Operation
Operation
Operation
Sequence
Sequence
Sequence
Sequence
CS
Sub
Systems
Data Cloud
SQL Server
Services

42. var productQuery = new Query<CommerceEntity>(“Product”);
productQuery.Properties.Add(“Id”);
productQuery.Properties.Add(“DisplayName”);
productQuery.SearchCriteria.Model.Properties.Add(“Id”, “1243”);
productQuery.SearchCriteria.Model.Properties.Add(“CatalogId”,”Adventure
Works Catalog”);
Response response =
OperationServiceAgent.ProcessRequest(requestContext, productQuery.ToReques
t())

46. Web Parts:Customization – XSL Transforms
Multi-
SharePoint Channel
Site Foundation
Results
Query
Query
HTML
Product Query
Web Part
Properties
HTML
XSLT
Product
Templat
XML
Template e
Document
Library

49. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

50. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.