4 Strategies to improve knowledge transfer in Arts and Humanities

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www.gonzalezsabater.com/en 4 Strategies to improve knowledge transfer in Arts and Humanities in Universities, Higher Education Institutions and Research Centres

Education Technology Business

4 STRATEGIES
to improve knowledge transfer in
ARTS and HUMANITIES

Javier González-Sabater

© Javier González Sabater | www.gonzalezsabater.com 1

30%
of researchers belong to
humanities and social
sciences

© Javier González Sabater | www.gonzalezsabater.com 2

Experimental sciences
and technology have
more RESOURCES and
INFLUENCE than
humanities.

© Javier González Sabater | www.gonzalezsabater.com 3

But they all have the
same DIFFICULTIES and
MOTIVATIONS
to transfer.

© Javier González Sabater | www.gonzalezsabater.com 4

Society demands
SOLUTIONS and
INVOLVEMENT of
universities and research
centers.

© Javier González Sabater | www.gonzalezsabater.com 5

And the market needs a
HUMAN COUNTERPOINT,
modern, open and adapted
to technology.

© Javier González Sabater | www.gonzalezsabater.com 6

Then, WHY not consider
4 STRATEGIES to
revitalize the transfer of
knowledge in the ARTS &
HUMANITIES?

© Javier González Sabater | www.gonzalezsabater.com

4 Strategies of knowledge transfer

potential
market 1. DESIGN 2. HUMAN
INNOVATIONS THINKING

4. PUBLIC 3. ART AND
SERVICE HERITAGE

Ease of
contracting

© Javier González Sabater | www.gonzalezsabater.com 8

[1] DESIGN
INNOVATIONS
= creation of innovative
products, services and
business models, based on
humanistic knowledge, with
a human centered
development.

© Javier González Sabater | www.gonzalezsabater.com 9

Build an ecosystem of relationships
around the INNOVATION

HUMANITIES BUSINESS

+
TECHNOLOGY CREATITIVY

© Javier González Sabater | www.gonzalezsabater.com 10

# TIP
Create a university program for human
centered innovation, with workshops to
facilitate long-term interaction
between business and researchers in
the humanities field.

© Javier González Sabater | www.gonzalezsabater.com 11

[2] HUMAN
THINKING
= creation of landmarks in the
transmission of humanistic
values o business,
t
organizations and society in
multiple dimensions, and
change the world.

© Javier González Sabater | www.gonzalezsabater.com 12

Start a symbiosis to achieve a
HUMANISTIC world

HUMANISTIC SOCIAL
VALUES TRANSFORMATION

© Javier González Sabater | www.gonzalezsabater.com 13

# TIP
Imagine a great point of reference in
humanistic thought, virtual and global,
involve your researchers and attract
companies and organizations.

© Javier González Sabater | www.gonzalezsabater.com 14

[3] ART AND
HERITAGE
= management of artistic and
historical-cultural heritage,
in multiple dimensions
(production, distribution,
restoration, protection,
planning, promotion ...).

© Javier González Sabater | www.gonzalezsabater.com 15

Contribute to spread HUMAN
expressions

SUCCESS IN THE ADDING VALUE TO
ARTS + HISTORIC-CULTURAL
HERITAGE

© Javier González Sabater | www.gonzalezsabater.com 16

[4] SERVICE
PUBLIC
= support to Government in
the success of their policies
(education, culture,
tourism, religious ...),
through reports, studies,
research, etc..

© Javier González Sabater | www.gonzalezsabater.com 18

Pursuing a research-government
strategic PARTNERSHIP

SUPPORT THE DEVELOPMENT OF
PUBLIC POLICY

© Javier González Sabater | www.gonzalezsabater.com 19

# TIP
Create a working group to make high-
level relationships between your
university and the near Government,
and try to know policies, priorities,
future actions, etc.

© Javier González Sabater | www.gonzalezsabater.com 20

“ Thanks.

Javier González-Sabater
Knowledge transfer and University-Industry cooperation
www.gonzalezsabater.com/en

February 2012

© Javier González Sabater | www.gonzalezsabater.com 21

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4 Strategies to improve knowledge transfer in Arts and Humanities

1. 4 STRATEGIES to improve knowledge transfer in ARTS and HUMANITIES Javier González-Sabater © Javier González Sabater | www.gonzalezsabater.com 1

3. Experimental sciences and technology have more RESOURCES and INFLUENCE than humanities. © Javier González Sabater | www.gonzalezsabater.com 3

4. But they all have the same DIFFICULTIES and MOTIVATIONS to transfer. © Javier González Sabater | www.gonzalezsabater.com 4

5. Society demands SOLUTIONS and INVOLVEMENT of universities and research centers. © Javier González Sabater | www.gonzalezsabater.com 5

6. And the market needs a HUMAN COUNTERPOINT, modern, open and adapted to technology. © Javier González Sabater | www.gonzalezsabater.com 6

7. Then, WHY not consider 4 STRATEGIES to revitalize the transfer of knowledge in the ARTS & HUMANITIES? © Javier González Sabater | www.gonzalezsabater.com

8. 4 Strategies of knowledge transfer potential market 1. DESIGN 2. HUMAN INNOVATIONS THINKING 4. PUBLIC 3. ART AND SERVICE HERITAGE Ease of contracting © Javier González Sabater | www.gonzalezsabater.com 8

9. [1] DESIGN INNOVATIONS = creation of innovative products, services and business models, based on humanistic knowledge, with a human centered development. © Javier González Sabater | www.gonzalezsabater.com 9

10. Build an ecosystem of relationships around the INNOVATION HUMANITIES BUSINESS + TECHNOLOGY CREATITIVY © Javier González Sabater | www.gonzalezsabater.com 10

11. # TIP Create a university program for human centered innovation, with workshops to facilitate long-term interaction between business and researchers in the humanities field. © Javier González Sabater | www.gonzalezsabater.com 11

12. [2] HUMAN THINKING = creation of landmarks in the transmission of humanistic values o business, t organizations and society in multiple dimensions, and change the world. © Javier González Sabater | www.gonzalezsabater.com 12

13. Start a symbiosis to achieve a HUMANISTIC world HUMANISTIC SOCIAL VALUES TRANSFORMATION © Javier González Sabater | www.gonzalezsabater.com 13

14. # TIP Imagine a great point of reference in humanistic thought, virtual and global, involve your researchers and attract companies and organizations. © Javier González Sabater | www.gonzalezsabater.com 14

15. [3] ART AND HERITAGE = management of artistic and historical-cultural heritage, in multiple dimensions (production, distribution, restoration, protection, planning, promotion ...). © Javier González Sabater | www.gonzalezsabater.com 15

16. Contribute to spread HUMAN expressions SUCCESS IN THE ADDING VALUE TO ARTS + HISTORIC-CULTURAL HERITAGE © Javier González Sabater | www.gonzalezsabater.com 16

17. # TIP Groups researchers from Arts & Heritage in a brand for a better visibility, location and collaboration with companies and organizations. © Javier González Sabater | www.gonzalezsabater.com 17

18. [4] SERVICE PUBLIC = support to Government in the success of their policies (education, culture, tourism, religious ...), through reports, studies, research, etc.. © Javier González Sabater | www.gonzalezsabater.com 18

19. Pursuing a research-government strategic PARTNERSHIP SUPPORT THE DEVELOPMENT OF PUBLIC POLICY © Javier González Sabater | www.gonzalezsabater.com 19

20. # TIP Create a working group to make high- level relationships between your university and the near Government, and try to know policies, priorities, future actions, etc. © Javier González Sabater | www.gonzalezsabater.com 20

21. “ Thanks. Javier González-Sabater Knowledge transfer and University-Industry cooperation www.gonzalezsabater.com/en February 2012 © Javier González Sabater | www.gonzalezsabater.com 21

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