1. LOVE THE GAME
GOKART 600 2018

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84%
OPENLY GAY ACTIVE ATHLETES IN AMERICA’S
FIVE MAJOR MEN’S PRO SPORTS LEAGUES
0
OF SPORTS PARTICIPANTS HAVE WITNESSED HOMOPHOBIA
78% BELIEVE YOUTH TEAM SPORTS IS NOT SAFE FOR GAY PEOPLE
IN THE CLOSET83% OF GAY MEN AND 63% OF LESBIANS
WHO PLAY ARE COMPLETELY OR PARTIALLY
THE SITUATION IN U.S. SPORTS
ISN’T SO GOLDEN.

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Andrew McIntosh thought about suicide so often as a college athlete that
he had his own funeral played out in his head. Dying somehow seemed
easier than telling his truth.
“It was emotional chaos,” he tells USA TODAY Sports. “The perception,
based on fear, tells you that coming out is worse than death.”
This was in 2009, when McIntosh played lacrosse at Oneonta State in
central New York. He remembers the day he heard a teammate utter a
homophobic slur — that drill is so gay — that seemed all the more hurtful
for its casual, offhand nature.
Suddenly coach Dan Mahar stopped practice. He told his team, forcefully,
that such language is unacceptable. It was a simple act that changed a life.
And maybe saved one, too.
"I was just doing my job," Mahar says.

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“The perception, based
on fear, tells you that
coming out is worse
than death.”
- Andrew McIntosh

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“…Suddenly coach Dan
Mahar stopped practice.
He told his team, forcefully,
that such language is
unacceptable. It was a
simple act that changed a
life. And maybe saved one,
too.
‘I was just doing my
job,’ Mahar says.”

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TO GIVE COACHES, TEAMS AND ALLIES
THE TOOLS TO MAKE SPORTS SAFER
AND MORE INCLUSIVE FOR LGBTQ
THE OPPORTUNITY

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For coaches and participants in organized
sports, Love the Game is a training platform
that drives measurable progress toward social
acceptance and athletic achievement for
LGBTQ youth.
Unlike fragmented grassroots causes, it is
powered by big brands, star athletes and
expert content that can drive lasting change.

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THEN NOW

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15. Sponsorship
dollars
A bigger % of $15B youth sports spend
Goodwill & brand loyalty spend
Community goodwill
+
Happy families
Healthy kids

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“My goal is very clear...which is that women run half our companies and
countries and men run half our homes. As much as I wish that could happen
in four years, I don't think that's a likely time period. But I think it can
happen sooner than we think. Part of it is having that aspiration and that
goal. I think we too often suffer from the tyranny of low expectations.”
– Sheryl Sandberg

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PROJECTED COST & IMPACT
42M young athletes
Assume 1 coach for every 15 athletes (avg across sports)
Aud: 2.8M coaches
Year 1: 500 communities
10 coaches/community = 5,000 coaches, 75,000 young athletes
Y1 Operating Costs - $1.5M
Digital Platform Design, Build, Support
Content Creation by SMEs & TBK
L+ Athlete Sponsorship
Marketing

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INDUSTRY IMPACT
ACHIEVE FAIR AND EQUAL REPRESENTATION
FOR LGBTQ IN ALL SPORTS PROFESSIONS
(i.e., match percent of U.S. populace)

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PUT LOVE THE GAME AT THE CENTER
OF GOKART’S DIVERSITY EFFORTS.
THE ASK