Dr. Steph Habif - Tandem Diabetes Care

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Don Smithmier
EXECUTIVES NAVIGATING
CHANGE LIKE A STARTUP
DR. STEPH HABIF
TANDEM DIABETES
CARE

2. YOU
Navigating Change Like a Startup Founder

3. @STEPHHABIF
Harvard Business Review
“The culture at large companies is typically built on a
foundation of operational excellence and predictable
growth. Change-makers trying to conduct experiments are
rarely greeted with open arms — especially when they’re
working on an idea that may cannibalize stable businesses
or upend today’s distribution model.”
-HBR, July 2018, “The Biggest Obstacles to Innovation in Large Companies”

4. @STEPHHABIF
How to “allow the empowerment of
purpose?”
• Expand the focus from profit to include purpose.
• Dismantle hierarchies and craft networks.
• Limit control and drive empowerment.
• Stop planning and begin experimenting.

5. @STEPHHABIF
She-Ra He-Man

6. Transformation is hard.

7. @STEPHHABIF
Behavior Change
Have an epiphany
Change your environment
Take Baby Steps

8. @STEPHHABIF
How To Start
B = M + A + T
Behavior = Motivation + Ability + Trigger
*Fogg Behavior Model

9. @STEPHHABIF
BEHAVIOR =
Trigger Ability Motivation
+ +
A behavior happens when a combination of ONE factor from each of
the following three categories comes together at the same time. Ex: “I
didn’t answer my phone because I was in the shower”

10. www.BehaviorModel.org
Easy to DoHard to Do
Fogg Behavior Model
ability
motivation
BehaviorModel.org
B = matmotivation
at the same moment
triggerabilitybehavior
triggers
succeed here
triggers
fail here
Activation
Threshold
©2007 BJ Fogg

11. @STEPHHABIF
How To Hook Motivation
Ability
Trigger
Tribe
Hunt
Self
Internal
External
Store Value
Preferences
*Nir Eyal’s Hooked Model

12. @STEPHHABIF
Reward. Reinforce.

13. @STEPHHABIF
Must. Feel. Safe.

14. @STEPHHABIF
Start Now
Safe
Social
Slow