The document discusses optimization strategies for social media platforms YouTube, Facebook, and Google+. It recommends creating profiles and pages on these platforms, optimizing content like videos and status updates, and using features like authorship to help rankings. Proper optimization of profiles, uploads, playlists and transcripts on YouTube can provide quick rankings. For Facebook, setting up an optimized page and posting a variety of status updates can help engage audiences. Google+ optimization includes completing profiles, claiming authorship of articles, and building Google+ pages.