1.
How to Stand Out on
TikTok, Facebook,
and Instagram
Legal Marketing Masterclass Series

2.
Housekeeping
● Session length: 60 minutes
● Use to engage with fellow meetup attendees
and select “everyone” in the dropdown
● Use to ask questions directly to panellists
● Please fill out the survey at the end of the session

3.
3
Agenda
● Meet the panel
● Poll
● Trends
● Resources
● Accessibility advice
● Additional Q&A
● Bonus - profile evaluation

4.
Content Strategist, Clio
jess.lau@clio.com
● Licensed paralegal
● Past life: social media manager
● Heavy consumer of podcasts and
books
4
Jess Lau
TODAY’S HOST

5.
Marketing Director at Legal Soft Solution working
with 300+ law firms
tally@legalsoftsolution.com
@legalsoftsolution
● Managed 100+ law firms social media
● Legal industry for 6 years
● Team of over 12 people managing social
media accounts for law firms
● Going on my honeymoon this weekend! 5
Tally Sumekh
TODAY’S PANELIST

6.
Founder, Sasooness Law Group
shawn@saslg.com
@sasoonesslawgroup
● Practicing attorney for 8 years
● Managing attorney of Sasooness Law
Group for 6 years
● Enjoys playing golf and smoking cigars
6
Shawn Sasooness
TODAY’S PANELIST

7.
Select all platforms your
firm is using?
A. Instagram
B. TikTok
C. Facebook
D. YouTube
E. LinkedIn
F. Twitter
What is of most interest
to you today?
A. Branding your firm
B. Growing your network
C. Attracting new clients
D. Creating Reels and TikToks
E. Reports & KPI
Audience polls
(select all that apply)
What is your main
practice area?
A. Personal Injury
B. Will & Estate Planning
C. Workers Comp /
Employment
D. Other (Immigration,
Bankruptcy, etc.)

8.
Example one Example two

9.
1. Consistency
2. Assigning to a friend or family
3. Don’t want to brag
4. Too busy with legal work
5. They are perfectionist!
Top 5 Reasons attorneys don’t grow on
social media

10.
Top 5 reasons why attorneys do
well on social media
(they get leads)
1. Improving month over month
2. Pass off the day to day operations of it
3. Optimized social account
4. VIDEOS & PHOTOS
5. Relatability

11.
Do I need to be on
all social media
platforms?
1 billion AU 2.6 billion AU
1 billion AU 2.9 billion AU
465 million AU
1.5 billion AU

12.
Posting Template
● Client video testimonial
● Settlement video
● Informative video
● Pop culture meme
● Settlement post
● Written review
● Team / culture
● Settlement video
● Informative video
● Client video testimonial
● Team / culture
● Settlement

13.
Personalizing Your Account
● Team highlights - get creative with this
i.e. “How do you start your morning”
● Firm Culture - Office lunch, holiday
photos, team outings, etc.
● Unique identifier - Family person,
sports team, pets, podcast host, catch
phrase, what you stand for, etc.
● Videos - all of the above can and should
be done as a video

14.
Attorney Best Practices
● Reels - First 3 seconds are critical - so
JUMP!
○ Donʼt introduce yourself,
start with something
engaging and exciting
● Stories
○ Casual office shots -
interactive polls - highlights
● Hashtags
○ location & practice area -
niche vs. board

15.
10 Video Trends
1. Attorney reaction
2. Informative video
3. Result oriented video
(i.e. settlement or immigration
result)
4. Entertaining videos
5. Voice over videos
6. Morning Routine
7. Behind the scenes
8. Best tips
9. Mistakes to avoid
10. Team spotlight

16.
Getting Referrals Networking
& Leads
1. Friends & Family
2. Colleagues
3. Credibility

17.
Accessibility
Advice

18.
3 Ways to Make Your Social Channels
More Accessible

19.
Tip #1: Add Captions to Videos
Video captions benefit:
● Deaf or Hard-of-Hearing users
● Users with varying levels of fluency
● Almost everyone! (Many users watch videos with silent autoplay.)

20.
Tip #1: Add Captions to Videos
When including video captions, keep these tips in mind:
● Add a solid background colour to captions
● Break up captions into digestible lines of text
● Edit auto-captions when possible

21.
Tip #1: Add Captions to Videos

22.
Tip #2: Include Alt Text for Posts
Image descriptions benefit:
● People who are blind or have low vision and use assistive devices
● People who are neurodivergent and may have a harder time interpreting
facial expressions

23.
Tip #2: Include Alt Text for Posts
There is no one “right” way to write alt texts. When writing alternative text,
keep these tips in mind:
● Donʼt write “photo of” or “image of”
● Write in plain language
● Only describe what is relevant to the post

24.
Tip #2: Include Alt Text for Posts

25.
Tip #3: Use Emojis and Hashtags Mindfully
Emojis
● A sighted user might see:
○ Having a blast 🚀 networking with other lawyers at #ClioCon 😊 Can't
wait until tomorrow's tech workshops 󰢦
● A screen reader user might hear:
○ Having a blast rocket networking with other lawyers at #ClioCon
smiling face with smiling eyes Can't wait until tomorrow's tech
workshops woman raising hand light skin tone

26.
Tip #3: Use Emojis and Hashtags Mindfully
Emojis
When using emojis in captions, keep these tips in mind:
● Use emojis in moderation
● Put emojis at the end of your caption
● Check out the emoji description (emojipedia.org)

27.
Tip #3: Use Emojis and Hashtags Mindfully
Hashtags
● Use camel case, which improves readability for all users
○ E.g. #LegalConferencesRock. CLEAR.
○ E.g. #legalconferencesrock. UNCLEAR.

28.
30
Clio’s Offerings &
Additional Resources

29.
$899
$599
Clio Cloud Conference Special Offer
A savings of over 30%. Plus teams save even more!
Offer expires August 24th.
USE CODE: MEETUP

30.
Clio EasyStart
Track your time and get paid
Everything you need to track your time, bill your clients, and get paid—plus some extras!
Clio Essentials
Optimize firm operations
Includes critical law practice management tools that allow you to work smarter, customize
how your firm gets organized, and communicate with clients and co-counsel.
Clio Advance
Scale your impact
Introduces unlimited access to new productivity tools and more business and financial
oversight. Priority on-call support ensures you get the most out of Clio.
Clio Complete
Grow your business
Scale your business by adding Clio Grow to improve and automate your client intake with
online forms, online appointment bookings, automated emails follow-ups, and more.
Lawyaw
New software for solo, small- and mid-sized legal practices that can help streamline
information gathering and document assembly, along with built-in e-sign and other features.
Visit clio.com/pricing to learn more.
Clio’s Offerings

31.
Polls for Non-Clio and Clio Customers
Poll 1: For Non-Clio Users
Would you like to learn more about Clio?
a. Yes, I would like to learn more
about Clioʼs products
b. Clio Cloud Conference
c. No, Iʼm not interested
d. No, Iʼm already a Clio Customer
33
Poll 2: For Clio Users
Would you like to learn more about:
a. Adding Clio Grow to streamline
client intake
b. Adding Clio Payments
c. Clio Cloud Conference
d. No, Iʼm not interested or I already
use Clio Grow/Payments

32.
Additional Resources
34
● Free social media evaluation: Book an Evaluation Here
● Guide: The Complete Guide to Social Media for Lawyers
● CLE-Eligible Webinar, August: Law Firm Security: How to Protect Your Client
Data and Stay Compliant
● Meetup Series, June - August: Legal Marketing Master Class Series
● Cloud Cloud Conference: Oct. 10 - 11, 2022 in Nashville, TN
● All Upcoming Webinars & Content: Clio.com Resources Page

33.
35
Additional
Questions

34.
36
Thank You