Kelly Goto

design ethnography design research emotional usability go2girl gotomedia gotoresearch grounded theory hypothesis driven research journey mapping kelly goto lean ux mental model open coding personas product strategy rapid ethnography rapid research rapid research cycles rapid ux research rosenfeld media eux15 enterprise ux applied resear usability user experience user experience strategy ux research ux strategy uxfellows mehr …

addiction aiga beyond usability big data contextual research culture design ethnography design research design strategy design thinking economy emotion emotional usability emotional ux ethno mining ethno probing ethnographic research ethnography experience sampling gesture research global gesture study go2girl gotomedia gotomobile gotoresearch grounded theory hypothesis driven research ieee ieee technology for humanity series incontrol2010 innovation ipad journey mapping kansei kelly goto lean ux lifestyle design mental model mind the product mobile research open coding personas product strategy rapid ethnography rapid research rapid research cycles rapid ux research rosenfeld media eux15 enterprise ux applied resear sensory engineering service design smart data sxsw sxsw 2014 thick data turing test usability user experience user experience strategy ux ux fellows ux research ux strategy uxfellows why finding … weniger