My talk from Tech Entrepreneurs Week 2011 on how startups can build a brand. Won't make a ton of sense without me presenting it. Also rehashes (but simplifies) content from my Next11 talk.

1. How tech
entrepreneurs can
(and should) build
a brand.
Glyn Britton
Strategy & Innovation Partner, Albion London

2. ALBION LONDON is a strategy & creative agency.
We partner with entrepreneurs and
intrepreneurs to create game-changing ideas for
businesses, brands and communications.
We create strategy, branding, advertising,
digital products, websites, social media
campaigns, mobile apps... whatever our clients
need to build their businesses.

4. Skype Betfair Innocent
£2.75bn £1.5bn £300m

5. Short term loans Smart Energy Online Fundraising
Anti-frustration Crowd sourced P2p business loans
software driving behaviour

6. Social mobile network Online car insurance
for for

7. Saul Klein
Albion Non-Exec & Serial Investor

8. Founder members and mentors at Seedcamp

9. Incubating startups in our space

10. Build a brand.

11. Organise the world’s Make the world more
information open and connected.
Free the world’s Music should be
conversations easily accessible

12. Building a brand
doesn’t mean
advertising.

17. Be interesting.

18. A mobile network based on mutuality...
Where customers do some of the work that
is traditionally done by the company.
This helps keep our costs low
and we pass the savings onto them.

20. Don’t try and
be for everyone.
DON’T TRY
AND BE FOR
EVERYONE.

21. Be social.

28. Be Agile.

29. Mark Earls
Light lots of small fires
and pour petrol on
those that take.
http://alb.io/nLightFires

33. “Measure what is measurable, and
make measurable what is not so.”
Galileo Galilei

35. Tell a story.

37. Coherence, not consistency
Mutuality
Free data goodybags Unlocking
Illegal Theatre

Coherent and dynamic brand experience
across hundreds of ‘little’ activities

38. In summary

39. Build a brand
with every touch point
Be interesting
Enough that people want to talk to each other about you
Be social
Not just a channel but a business principle
Be Agile
Treat marketing like software
Tell a story
An ambitious, complex, human story

40. Cheers
@glyndot
glyn@albionlondon.com