Talk presented at THE Aesthetic Show in Las Vegas May 23, 2010: Engaging Patients in the 140 Character Social Media World

1. glen lubbert
chief imaginaut / ceo
mojo interactive
@glubbert

4. @prac&cedock

5. 1
//
standard
prac&ce
website
2
//
seo
friendly
=
meta
tags
3
//
before
&
a=er
photos
4
//
no
we-­‐we
content
5
//
analy&cs
tool
@prac&cedock

6. 1
//
twiBer
=
micro-­‐blogging
2
//
facebook
3
//
linkedin
4
//
youtube
5
//
social
media
friendly
directories
6
//
yelp
7
//
blog
@prac&cedock

7. @prac&cedock

8. @prac&cedock

9. @prac&cedock

10. @prac&cedock

11. @prac&cedock

12. @prac&cedock

13. @prac&cedock

14. @prac&cedock

15. @prac&cedock

16. @prac&cedock

17. @prac&cedock

18. @prac&cedock

19. @prac&cedock

20. @prac&cedock

21. @prac&cedock

22. @prac&cedock

23. @prac&cedock

24. @prac&cedock

25. @prac&cedock

26. @prac&cedock

27. @prac&cedock

28. @prac&cedock

29. @prac&cedock

30. @prac&cedock

31. 1
//
twiBer
=
micro-­‐blogging
2
//
facebook
3
//
linkedin
4
//
youtube
5
//
social
media
friendly
directories
6
//
yelp
7
//
blog
@prac&cedock

32. 1
//
&me
commitment
2
//
distribu&on
3
//
top
search
site
4
//
feeds
into
Google
&
Bing
5
//
geo
loca&on
tweets
@prac&cedock

33. 1
//
marke&ng
+
public
rela&ons
2
//
tracking
industry
+
compe&&on
3
//
source
of
site
traffic
+
lead
gen
4
//
training
+
educa&on
5
//
brand
management
@prac&cedock

34. @prac&cedock

35. 1
//
hashtags
2
//
not
number
of
followers
3
//
stuffing
hashtags
harmful
4
//
looking
at
twiBer
users
overall
content
on
their
profile
@prac&cedock

36. @prac&cedock

37. 1
//
Google:
88
billion
per
month
2
//
Twi+er:
19
billion
per
month
3
//
Yahoo:
9.4
billion
per
month
4
//
Bing:
4.1
billion
per
month
@prac&cedock
Source:
comScore
via
searchengineland.com

38. @prac&cedock

39. @prac&cedock

40. @prac&cedock

41. 1
//
glen@prac&cedock.com
2
//
@glubbert
3
//
@prac&cedock
4
//
hBp://prac&cedock.com
5
//
whitepaper
=
booth
#115