You can watch the full presentation video at http://bit.ly/tedxmilton A presentation made by Jerry Zhang, Founder and CEO at Glowstik Social Marketing. This was first presented at TEDxMilton on September 22, 2012. The presentation has a few main themes: positioning your weaknesses as strengths, embracing "too small to fail", and dropping your "pseudo-common sense". To inquire about booking Jerry Zhang for your event, send an email to jerry.zhang@glowstik.ca

2. Yep.
That’s me.

3. made this
experience
so bad for
me?

4. i set myself up
for failure.

5. THEN I TRIED INTERPRETIVE DANCE.

6. (That’s us.)
MAYBE OUR TALENT WAS
OUR UTTER LACK OF TALENT.

7. “YOU GUYS WERE
AWESOME!
THAT
WAS SO
FUNNY!”
-Jordan Clark, Winner, So You Think
You Can Dance Canada

9. 1.
WHAT AM I GOOD AT?

10. 2.
WHAT DO OTHERS
THINK I’M GOOD AT?
But:
First impression:
I’m a kid. I’ve
He’s a kid.
been immersed
Therefore, he’s
in digital for my
good at nothing.
whole life.

11. WHAT DO OTHERS
THINK I SUCK AT?
But:
I’m dumb.
First impression:
Therefore, I can
He’s a kid.
think outside of
Therefore, he’s
the box of
dumb.
traditionalist
marketing.
3.

12. That’s me.

13. TOO BIG
TO FAIL.

14. too small to fail.

16. COMMON SENSE PSEUDO-
COMMON SENSE

17. What if I told you the
world you live in is
fake?

18. YOUR DEFINITION OF WEIRD
IS YOUR
PSEUDO-COMMON SENSE

19. what is an
outlier?
out-li-er: /ˈaʊtˌlaɪər/:
someone who stands apart from
others of his or her group

20. what is an
outlier?
out-li-er: /ˈaʊtˌlaɪər/:
someone who most of society
perceives stands apart from others
of his or her group

21. JUMP
IN.

22. Let’s Connect.
@jerryzhang222
linkd.in/jzhang2
jerry.zhang@glowstik.ca
Re-Watch the Presentation.
slideshare.net/glowstik
youtube.com/user/glowstiksocial