Everything you need to know about working at Glowstik. As you read and look at the pictures, try to think about how you're going to put these things into action.

1. is this a
sketchy
path?

2. your guide to opportunity.
glowstik
social
marketing
partner handbook

3. When a
door opens,
take the
opportunity
and run.

4. this is going to be big.

5. Every brand says they stand
for something.

6. This is us.
We are different.

7. We are a ragtag
group of misfits.
We want to
change the world.

8. We are shameless innovators.
We are young. And our youth is the one
thing we have on our competitors. Everyone
else is on a journey to happy retirement. We
are on a journey to create the next big thing.
We are willing to take bold actions that risk
our business, our reputation, and our blood
pressure. We are willing to put it all on the
line for the intrinsic thrill that we get, from
pushing a brand to its limits.
We refuse to play it safe. Or rather, we
cannot afford to play it safe. Right now, we
are a little goldfish in a shark tank. If we
don’t think differently, we get swallowed
whole.

9. We are bursting with energy.
They
do
their
work.
We
have
fun
with
our
work.

10. We are a team.
We are a team. We are a team. We are a team. We are a
team. We are a team. We are a team. We are a team. We
Coming together is a
are a team. We are a team. We are a team. We are a
beginning.
team. We are a team. We are a team. We are a team. We
are a team. We are a team. We are a team. We are a
Keeping together is a team. We
team. We are a team. We are a team. We are
progress.
are a team. We are a team. We are a team. We are a
team. We are a team. We are a team. Weis a team. We
Working together are
are a team. We are a team. We are a team. We are a
success.
team. We are a team. We are a team. We are a team. We
are a team. We are a team. We are a team. We are a
team. We are a team. We are a team. We are a team. We
-Henry Ford
are a team. We are a team. We are a team. We are a
team. We are a team. We are a team. We are a team. We
are a team. We are a team. We are a team. We are a team

11. WE PUT
PARTNERS
NO
FIRST. MATTER
WHAT.

12. YOU PUT
CLIENTS
NO
FIRST. MATTER
WHAT.

14. A strong piece of experience
for your résumé.

15. A chance to learn business,
consulting, and marketing
by actually doing it.

16. A chance to
expand your network.

17. A chance to be a part of
something huge.

18. Our promise
that you will get
everything you
need to
succeed.

19. how to be a successful Stikkie.

20. Candor.
Am I opening up?
Speak your heart. We asked you to
join our team because we believe in
you, your insights, and your judgments.
However, don’t confuse candor with
negativity.
Negativity is realizing what’s wrong,
voicing it, then moaning and groaning
about it. Candor is realizing what’s
wrong, voicing it, then thinking about
actions to make it right.

21. Team player.
What am I doing to contribute to the
team in the next week and can I do
more?
Every partner’s actions affect the
success of our team and every
individual on it.
Make every effort to cooperate
and collaborate with your
teammates. That’s the only way
we can create something
incredible.

22. Commitment.
Can my work be better?
We work hard to make every
project we assign you to as
enriching and enjoyable as
possible. We hope you will make
every effort to take advantage of
this opportunity. Stay on top of
your assigned tasks and meet
deadlines.
Most of all though, get pumped.
Not only is this the experience of
a lifetime, but it could be the
next big thing.

23. Creativity.
Am I destroying, annihilating, and
taking a baseball bat to the status
quo?
Adults are richer, more
educated, and more
experienced than us. But I see
this as a strength.
We have the energy and
boundless imagination to
create the ideas that can
supercharge a brand and
change the world.

24. Initiative.
What else can I do to make
myself and Glowstik more
successful?
Do what you think
needs doing. Always.
Nobody will be mad.

25. Growth
Stuff you mightcommunication some
do at
•Growth and expansion research (intra
and ultra) Client
Logistics
•Company registration
•Financial reporting
point. •Initial email
•Recruiting and hiring
•Sending frequent reports of
•Finding good training and career
•Ensure legality of actions
•Find ways to get grants
growth material and events actions and plans
•Devise contract for
•Capital opportunities (venture capital, •Relaying goals and successes
clients
government grants) •Asking the client what more
•Organize events
•Developing profiles on new he/she wants
•Create systems for
technologies that can be used and that •Communicating pricing
efficiency
clients want us to use •Asking for referral/following
•Review performance and
•Social awareness and charity research up
make suggestions
•Deliverables and monthly
reporting for clients Website
Marketing of Glowstik
•Online marketing of product to clients •Website content
•Facebook page for our company Client work innovation
•Design for promotional print material •Graphic design for landing •SEO and web
•Managing the blog pages promotion
•General marketing and branding for •Facebook/Twitter page •Programming for
Glowstik management (posting) Facebook pages/client
•Competitor/market research to •Forum posting web pages
determine pricing and differentiation •Videography •Search
strategy •Ideation and brainstorming engine/directory
•Public relations (get on TV, speaking •Creative work submission
gigs, print media gigs, etc.) •Customer interaction ETC.

26. To the unsatisfied,
Ambition. Society views it as an abstraction- some
sort of trait or characteristic. You either have it or
you don't. Some people just don't have the same
determination to succeed, they say.
I disagree.
I believe it is in our essence as humans- as much
so as our need for oxygen, food, or belonging.
Every person is born with this psychotic thirst to
shed the tattoo that brands us as part of the status
quo.
A letter from
In the eyes of the world, you become a statistic the
moment you are born; the hospital fills out some
paperwork and puts you in a filing cabinet. You are
the founder.
just another uniformity in 7 billion. You are
probably- no, definitely- destined for mediocrity.
You are not special.
These days, the typical is not only accepted, but
embraced and fervently sought after.
"Motivational" speeches repeat the same generic
Continued on next slide themes: be nice, stay in school, and don't do drugs.

27. Is it not disturbing how low standards
have become?
I’m sure you feel the same way I did
when I was looking into the world for
opportunity. There are so many things
you can work at, but your heart
whispers that the typical isn’t enough.
Every single person can be remarkable
at something. Why waste your time and
effort trying to be the same?
An opportunity to be the same is not an
opportunity at all; it’s a dead end. When
I founded Glowstik, I wanted to sprint
past the dead ends that have flooded
our world.
And adults called me a wannabe
bigshot.
At first, I was hurt. But as I thought
about it, I do want to be a bigshot. Why
doesn't everyone want to be a bigshot?
Continued on next slide

28. And although Glowstik is a small group of
wannabe bigshots, and we may encounter some
more talented marketers, we will win with
determination and an inherent urge to be more.
Will you join team different?
Onward,
jerry zhang

29. Former wannabe bigshots:
Bill Gates
Howard Schultz
Michael Jordan
Lady Gaga
Will Smith
Sergey Brin
Larry Page
Warren Buffet
Sidney Crosby
Drake
Jeff Bezos
Albert Pujols
Barack Obama
Ronald Reagan
Mark Zuckerberg
Roy Halladay
Megan Fox
J.K. Rowling
Walt Disney
Steve Jobs

30. Current wannabe bigshots:
(Write your name)

31. Our mission.

32. To change the world's perception
of who and what a marketer is
supposed to be and mean.

33. Our marketing
With the work we do, we hope to capitalize on the potential that
flows through any and every brand. We will galvanize the soul
and meaning of our clients' business, by focussing on its core
values.
The world
AND
We are not your typical marketers; ingrained in our nature, is a
genuine desire to lead the change that needs to happen in our
THAT
world. The feeling of helping another human being will always
trump anything we accomplish in marketing.
Our partners
IS
Our partners are the catalysts of innovation and the lifeblood of
our organization. We strive to give them opportunities to learn,
WHO
grow, and succeed, within an electric environment that harbours
endless creativity.
WE
Our attitude
Dare to be different. ARE.

34. A few ground rules.
DON’T: DO:
Throw potentially painful projectiles (both Ask questions. A lot.
literally and metaphorically). Be spontaneous and romantic.
Run with scissors. Even if they are safety scissors. Be a weirdo, wackjob, and creeper.
Leave others hanging. Find loopholes.
Say it can’t be done. Be funny and have fun.
Micromanage. Look at the big picture. Forget Plan B. It’s only an excuse for the
Suck. losers who can’t execute Plan A.
Be stubborn.

35. We’re not
trying to
make money.
We’re
trying to
make
change.

36. TALK TO
US.
Email: info@glowstik.ca
Email the CEO: jerry.zhang@glowstik.ca
Website: glowstik.ca
Anonymous Suggestion Box

38. or is it a
beautiful
journey?