1. Social Media &
Your Job Search

2. •“Your first impression is not
made with a firm handshake
– it’s with a Google search”
•--- Dan Schawbel, author of
“Me 2.0”

3. What is Social Media?
• The online tools that people
and businesses use to share
content, have conversations
and build relationships.

4. 70%

5. • Who already has a social
media account(s)?
• How are you using your
account(s)?
• Who are you connected to?

6. Practical Uses for
Social Media
• Building your brand
• Enhancing your visibility
• Demonstrating your expertise
• Building your network

7. Practical Uses for
Social Media
• Building your brand
• Enhancing your visibility
• Demonstrating your expertise
• Building your network
• Develop concise messaging
skills

8. Building A Plan
Know what you are
trying
to achieve
Know why you are trying
to achieve it
Know who your
audience is
Know how you are going
to measure if it is
working

9. Network on Facebook

11. Facebook pages

12. Privacy

13. All your privacy settings…

14. Facebook tips
• Use Facebook lists
• Research and keep notes on how you
are connected, what your connections
do, where they work
• Ask
• Keep your network informed of the
status

15. LinkedIn

19. Linked In searches

20. Linked In
Advanced Searches

21. Twitter

22. Let People Know You Are
on a Job Search

23. Use Twitter chats to
network

25. Google+

27. Hyperlink your resume

28. Google Yourself… OFTEN

29. Google Alerts
http://www.google.com/alerts

30. There Might Not Be
“Rules”
But There Are Some Dos &
Don’ts

31. So What Do I Talk About?
• Be Human / Be Real
• Don’t just push information - Converse
• Respond appropriately
• Show your expertise
• Share information
• Find and talk with leaders in your field

32. Do…
• Have (and maintain) an online presence
• Clean up your profiles
• Keep job news offline
• Know What Your Message Is
• Your Research

33. And a few don’ts…
• Assume you have to be everywhere
• Start and stop or be inconsistent
• Have a profile but not use it
• Don’t post T.M.I.
• Don’t just use social media
• Don’t get sucked into the online black hole

34. • Friends … what they post and
how you interact with them
• Likes … thumbs ups, RTs,
pages

35. Some good advice…

42. Gloria Bell
@gloriabell
215-625-2308