LinkedIn Success Formula

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SEO Copywriter & Social Media Consultant Gloria Rand presents slides from her workshop, LinkedIn Success Formula - the QuickStart Guide to Attracting New Customers http://www.gloriarand.com

Self Improvement Business

Success Formula:
The Quick Start Guide to
Attracting New Customers

LinkedIn Facts
• 175 million members in 200+ countries

• All Fortune 500 companies

• 49% users – household incomes $100K+

Source: LinkedIn & Consumer Electronics Report

Who would you hire?
Simple Summary

Complete Summary

What are my
customers’ key
business challenges?

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Gloria Rand
SEO Copywriter/Social Media Consultant
www.gloriarand.com
786-942-8321

Email: gloria@gloriarand.com
LinkedIn: linkedin.com/in/gloriarand

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SugarCRM a great sales tool. LinkedIN is a powerful networking source. Put them together and WOW. In this session we'll spend some time exploring the power of LinkedIN to grow your business and then take it a step further by leverage SugarCRM and LinkedIN together. You'll walk away with some new ideas for using LinkedIN for lead generation, promotion, networking and referrals and you'll have a few new ideas on how to use SugarCRM as well.

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For sales professionals. Today, you are no longer solely a sales rep, but an identifiable trusted adviser and subject matter expert. Yes, the fact remains that sales has always been, and will always be, “social.” The best sales professionals know that success is based on the knack for building key relationships. They're keen networkers and connectors. But the social-mobile-digital shift is challenging the effectiveness of traditional sales tactics. Why? Because buyer behavior has changed. Today's buyers are characterized by connectivity and empowerment. They take to Google search and information gathered from social networks, first and foremost, before directly connecting with a sales rep. On average, 70% of the decision-making process is already complete by the time your prospect first hears from you. This LinkedIn for Social Selling presentation: • Makes the case for social selling and soft sell strategies in order to harness today's changing buyer process. • Guides sales teams on how to build out a LinkedIn profile specifically for buyer-centric personal branding. • Instructs sales on how to use LinkedIn for research and intel for prospecting, lead nurturing and competitive analysis. • Provides key tips for using LinkedIn for real relationship building through the various forms of social engagements, from InMail, LinkedIn Group participation and influencer interactions, to social posts and content curation with likes, shares and comments. Questions or comments? Ping me on Twitter at @XochiAdame

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