73% of workers believe current service anniversary programs don't have an impact. Why are they missing the mark? Learn how Globoforce's Service Timelines product utilizes technology to provide a one-of-a-kind anniversary experience for employees.

1. THE TROUBLE
WITH
MILESTONES
REEVALUATING
THE
SERVICE ANNIVERSARY
E X P E R I E N C E

2. A Service Anniversary celebration
is meant to look back over the timeline of an employee’s experience with your company and to thank that employee for their engagement, loyalty
and contribution.
It is meant to celebrate, inspire, increase satisfaction, increase retention, and strengthen ties among workers in your company.
But is that how it really works?

3. Our research shows that traditional service anniversaries do not make
an impact.
In our 2014 Spring Workforce Mood Tracker Report, we asked people how traditional anniversary celebrations made them feel. 50% of people said ‘it changed nothing at all’. Then we asked people who had not received an anniversary celebration how that made them feel, 73% replied the same: ‘it changed nothing at all’.
Why are service awards missing
the mark?

4. MY NAME IS NOT
“VALUED EMPLOYEE.”
“When you get a letter telling you how
important your commitment is, and it’s
addressed to ‘valued employee’ it kinda
takes the wind out of your sails.”
Traditional service awards are perfunctory.

5. “My manager wrote me a congratulations
letter and offered to take me out to lunch,
but I politely declined. It would have been
uncomfortable with just two of us there.”
Traditional service awards are not inclusive
of the work community.
AWKWARD.

6. “At our quarterly meeting, anyone with an
anniversary came to the podium and got a
certificate. Then we all posed for a photo.
You can see part of my head in the back row.”
Traditional service awards ignore
individual contribution.
THAT’S ME IN
THE BACK.

7. I SOLD MINE
ON EBAY.
“I guess it used to be a big thing to wear these
pins around, but pins and chachkes aren’t my
thing. I put mine up for auction and got $15.”
Traditional service awards haven’t evolved with
the needs of new generations.

8. I GOT MINE FROM
MY POSTMAN.
“Ten years at my company and the only guy who
congratulated me was my mail carrier when my
letter came through the mail. There’s something
not right about that.”
Traditional service awards are isolating.

9. I GOT A CATALOG.
IT’S STILL IN MY DRAWER.
“It was nice of the company to make the effort,
but there wasn’t one thing in that catalog that
interested me. It was all junk, really.”
Traditional service awards don’t offer
meaningful, individual rewards.

10. I WISH I WORKED IN
ACCOUNTING.
“I really like what they do in other
departments for anniversaries. The whole
group comes together. On our team no
one really notices when someone has
a milestone.”
Traditional service awards are inconsistent
and decentralized.

11. MY MANAGER FORGOT.
“She’s not a bad manager, just really busy. About
three months after my anniversary, she dropped by
my office and apologized for missing it.”
Traditional service awards are vulnerable to a single
point of failure.

12. Service awards should be about a community coming together to celebrate the loyalty and contribution of a dedicated, unique individual.
Somewhere along the way we lost sight of that, and anniversaries became about catalogs and certificates, plaques and shipping routes. The result is an underwhelming, disappointing experience that does
not move the needle on employee engagement
or commitment.
Service anniversaries are broken and disconnected.
So how can we repair them?

13. Expand beyond
the manager.
Bring together an
entire community
of colleagues.
Create a rich,
memorable,
personal experience.
Reflect on the years of
valuable contribution.
Offer a meaningful
and limitless
reward choice.
Automate processes
to ensure no one
is forgotten.
Integrate into the
broader social
recognition experience.

14. INTRODUCING
SERVICE TIMELINES
FROM GLOBOFORCE
Service Timelines is not a years of service
award. It is a revolutionary milestone
celebration experience.
By inviting participation from all of
your employees’ work circles, you can
effortlessly assemble a career retrospective
to illuminate the years of contribution
that your employee has dedicated to
your company.
This multimedia experience will remind
your workers of the strong community
they have created together—reinforcing
ties to managers and peers and to
your company vision, mission and
values through shared stories, images
and congratulations.
The milestone anniversary celebration
culminates in a choice of an award
to commemorate the moment—based
not on a catalog, but on what will be
most meaningful for your employee.
And because it is driven by automated
infrastructure with advanced analytics,
native mobile app availability and global
compliance and support, our technology
will continue to evolve and engage your
workforce—everywhere in the world .

15. TURN MILESTONES INTO
CORNERSTONES.
Schedule your tour of Service Timelines today.