The document discusses communications strategies and guidelines for the Global Water Partnership (GWP) network. It addresses developing a common graphical policy and brand, updating online publishing tools, strategic messaging, knowledge sharing, advocacy, and best practices for media outreach, events, and reporting outcomes. The key points are establishing a coherent global identity and communications culture across the diverse partnership to effectively share knowledge, influence stakeholders, and demonstrate the network's achievements and impact.

1. Network Communications Communication Officer meeting 16-17 August 2011, Stockholm Helene Komlos Grill

3. Online web publishing (WOLF)

5. is a “quality seal” on the knowledge that GWP generates.

7. Diverse multi-stakeholder networ

8. Consultative and Facilitator

9. Neutral platform

10. Engaged in social change processes

11. Water diplomats: advocates backed by technical leadership

12. Professional

14. Language

15. Font

16. Colours

17. Examples and guidelines of GWP products

19. WOLF – Online Publishing Tool Production of documents with uniform design and layout and at the same time they can be printed locally. The templates are dynamic - text and images can be altered but the format (font, look, graphic design, colours) is static.

20. Updated Graphical Policy

21. GWP was created to advocate! GWP supports social and economic change processes that further the sustainable management and development of water resources.

25. integrate communications into programme activities from the start so that programmes generate and disseminate appropriate information both internally and externally.

27. link the Technical Committee more closely to other GWP knowledge streams (ToolBox, and Country and Regional Partnerships) and to cooperating Partners, including youth and education groups.

31. Visibility of GWP reduced

32. Role and mandate of GWP will be questioned by donors and others

34. Integrated Communications Resources Management (ICRM!) Integration: Every workplan should have a communications component to it. Communication has impact when embedded from the start. Comms asks: Who are the audiences? What is the final product or output or outcome desired? Comms helps – throughout the program lifecycle – to shape the messages and products at the right time to the right stakeholders.

35. Integrated Communications Resources Management (ICRM!) Comms function/officer should be part of workplan processes. Create a comms plan where you statehow communications is integrated with programmatic activities. Include a budget! Communications and knowledge sharing have the potential to strengthen fundraising. “The best programs, the most persuasive policy positions, the most worthy causes—are invisible if the messages that carry them into the world are not as strategically crafted as the programs and policies themselves.” -- Chronicle of Philanthropy, April 17, 2008

36. COMMUNICATIONS For the entire life cycle of the programme Support formulation of: Strategic Goals Determine key actors to influence (and how) in: Monitor and Report on: Monitor and Report on: Work Plans Outcomes Activities

37. Getting audiences right:Global entities Outcome 3a Global entities such as UN agencies, multi- and bi-laterals, and the corporate world are better informed through GWP knowledge dissemination about issues related to managing the world’s water resources.

38. Getting audiences right:Regional and National Entities Outcome 3b Stakeholders, including governments, finance and planning ministries, NGOs, the private sector and youth, have better access to relevant and practical knowledge, and more capacity to share that knowledge.

39. Getting audiences right:The GWP Network itself Outcome 3c GWP embeds a communications culture across the Partnership, and stakeholders at all levels take up strategic information and key messages.

41. Extend GWP influence to the broader world of development - outside the water box.

45. Reporting outcomes and achievements Outcome Mapping, a performance management system, to… Plan Monitor Evaluate …activities and programmes.

47. Activities… what we did that can be plausibly linked to outcomes.Our core activities: advocacy, faciliation, capacity-building, and knowledge creation/sharing Being able to articulate GWP’s achievements is critical to its ability to raise funds.

48. IMPACT OUTCOMES OUTPUTS RESOURCES Strategic partners GWP team Boundary actors CONTROL Other actors and factors SUPPORT Ultimate beneficiaries CONCERN

49. A framework for reporting: Who and what changed? Why did the change happen? Who or what contributed to the change? What evidence is there for the change? What were the unanticipated changes? What are the lessons learned? Report on activities insofar as they contribute to outcomes-results-impact.

51. Stay informed about programmatic work (again, integration of comms with programme).

52. Ask: who, what, where, when, and why?

54. Comms people: storytellers and interpreters, not Minute-takers or scribes.

55. A picture is worth a 1000 words!

57. Events and media relations The communications people can only deliver if they are part of the event or programme from the start.

59. Convening power: neutral, multi-stakeholder platform

60. Strengthen consciousness, commitment and action

61. Know your stakeholders and champions. Nurture relations with decision makers, ministers, development planners, civil servants and media.

62. Know your messages

64. Dialogues, forums, debates, awareness-raising seminars

65. existing networks (religious groups, social movements, NGO networks, business associations)

67. Actively court media: invite to events, make phone calls, send releases and additional information.

68. Organise educational events to which journalists are invited to learn more. This builds trust and may result in articles or references later on.

69. News releases before and after meetings.

71. Create exhibition material that can be reused to reduce costs.

72. Make sure that your participation is communicated to Partners in the network beforehand, during the event, and report afterwards.

75. Regions provide information about regional and national activities on a regular basis to Stockholm secretariat so donors and other key audiences understand Network’s accomplishments.

76. Regions are asked to disseminate information about GWP in the regions and countries (translations, local angle, etc.)

78. Websites www.gwp.org and www.gwptoolbox.org

79. GWP in Action Annual Report

80. Technical Committee Background Papers, Policy and Technical Briefs

81. Briefing notes (1 pager on one topic)

83. Power point presentations (conferences, events)

84. Speeches

85. Press releases

87. Online publishing tool (WOLF)

88. Publications list (archive)

89. SlideShare

90. YouTube

91. WordPress

92. Facebook

93. LinkedIn

94. http://twitter.com/GWPnews

95. Communications Officers Listserve

96. www.gwp.org