The document discusses communications strategies and guidelines for the Global Water Partnership (GWP) network. It addresses developing a common graphical policy and brand, updating online publishing tools, strategic messaging, knowledge sharing, advocacy, and best practices for media outreach, events, and reporting outcomes. The key points are establishing a coherent global identity and communications culture across the diverse partnership to effectively share knowledge, influence stakeholders, and demonstrate the network's achievements and impact.
19. WOLF – Online Publishing Tool Production of documents with uniform design and layout and at the same time they can be printed locally. The templates are dynamic - text and images can be altered but the format (font, look, graphic design, colours) is static.
21. GWP was created to advocate! GWP supports social and economic change processes that further the sustainable management and development of water resources.
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25. integrate communications into programme activities from the start so that programmes generate and disseminate appropriate information both internally and externally.
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27. link the Technical Committee more closely to other GWP knowledge streams (ToolBox, and Country and Regional Partnerships) and to cooperating Partners, including youth and education groups.
34. Integrated Communications Resources Management (ICRM!) Integration: Every workplan should have a communications component to it. Communication has impact when embedded from the start. Comms asks: Who are the audiences? What is the final product or output or outcome desired? Comms helps – throughout the program lifecycle – to shape the messages and products at the right time to the right stakeholders.
35. Integrated Communications Resources Management (ICRM!) Comms function/officer should be part of workplan processes. Create a comms plan where you statehow communications is integrated with programmatic activities. Include a budget! Communications and knowledge sharing have the potential to strengthen fundraising. “The best programs, the most persuasive policy positions, the most worthy causes—are invisible if the messages that carry them into the world are not as strategically crafted as the programs and policies themselves.” -- Chronicle of Philanthropy, April 17, 2008
36. COMMUNICATIONS For the entire life cycle of the programme Support formulation of: Strategic Goals Determine key actors to influence (and how) in: Monitor and Report on: Monitor and Report on: Work Plans Outcomes Activities
37. Getting audiences right:Global entities Outcome 3a Global entities such as UN agencies, multi- and bi-laterals, and the corporate world are better informed through GWP knowledge dissemination about issues related to managing the world’s water resources.
38. Getting audiences right:Regional and National Entities Outcome 3b Stakeholders, including governments, finance and planning ministries, NGOs, the private sector and youth, have better access to relevant and practical knowledge, and more capacity to share that knowledge.
39. Getting audiences right:The GWP Network itself Outcome 3c GWP embeds a communications culture across the Partnership, and stakeholders at all levels take up strategic information and key messages.
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41. Extend GWP influence to the broader world of development - outside the water box.
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45. Reporting outcomes and achievements Outcome Mapping, a performance management system, to… Plan Monitor Evaluate …activities and programmes.
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47. Activities… what we did that can be plausibly linked to outcomes.Our core activities: advocacy, faciliation, capacity-building, and knowledge creation/sharing Being able to articulate GWP’s achievements is critical to its ability to raise funds.
48. IMPACT OUTCOMES OUTPUTS RESOURCES Strategic partners GWP team Boundary actors CONTROL Other actors and factors SUPPORT Ultimate beneficiaries CONCERN
49. A framework for reporting: Who and what changed? Why did the change happen? Who or what contributed to the change? What evidence is there for the change? What were the unanticipated changes? What are the lessons learned? Report on activities insofar as they contribute to outcomes-results-impact.
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51. Stay informed about programmatic work (again, integration of comms with programme).
72. Make sure that your participation is communicated to Partners in the network beforehand, during the event, and report afterwards.
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75. Regions provide information about regional and national activities on a regular basis to Stockholm secretariat so donors and other key audiences understand Network’s accomplishments.
76. Regions are asked to disseminate information about GWP in the regions and countries (translations, local angle, etc.)