Social media optimization (SMO) strategies were presented by Ranjeet from Sumedha Global IT Solutions. SMO involves using social media platforms to generate publicity and increase awareness of products, brands or events. It can increase customer loyalty and website visitors by making content more shareable and engaging on public social media sites like Facebook, Twitter, LinkedIn and YouTube. The top six original rules of SMO are to increase linkability, enable easy tagging and bookmarking, reward inbound links, help content travel, connect communities, and use viral marketing techniques like email, blogging, audio/video and photo sharing.

1. PRESENTED BY: RANJEET
(SR.SEO EXECUTIVE)
SUMEDHA GLOBAL IT
SOLUTIONS
Social Media Optimization Strategies

2. What is Social Media Optimization SMO?
Social media optimization(SMO) is the use of a
number of social media outlets and communities
to generate publicity to increase the awareness of a
product, brand or event
It Make Access To Content Easy
Social Media Make People Smarter
It Increase Your Likability
It Make your content shareable and engage able
 Make your content unique, engaging and different
From Other

3. Why use social media optimization
To Increased customer loyalty from more product
and brand awareness.
To Increased visitors to influence page ranks.
To Increase Your Likability
Make your content shareable and engage able In
Public

4. Media Milestones
Time to reach Audience of 50 million:

5. Where should we go?

6. Top Social media website
Face book
Pinterest
Twitter
My Space
LinkedIn
Videos- YouTube
Photos - Flickr

7. Social networking site usage
 79% of adults use internet
 Half use at least 1 social networking site
 Average age of adult social network site user has shifted from 33 to 38
years old. Over half of all adult users are now over the age of 35!
 92% use Face book
 29% use MySpace
 18% use LinkedIn
 13% use Twitter
 52% of Face book users and 33% of Twitter users engage with the platform
daily, while only 7% of MySpace and 6% of LinkedIn users do the same.
 Source: Pew Internet “Social networking sites and our lives” survey,
2013

8. Social Media Demographics
Face book
+600k User per day
LinkedIn
+500k User per day
Twitter
752% growth rate 11

9. Social Media User

10. Six Original Rules Of SMO
Increase Link-Ability
Easy tagging and Book Marking
Reward Inbound Links
Help Your Content travel
Get Communities Connected

11. Viral Marketing
Email marketing
Blogging
Audio and Video Sharing
RSS Feeds
Photo Sharing

12. Sumedha Global IT Solutions
URL:http://www.sgits.in

13. CONTACT US
 Sumedha Global IT Solutions 2187/6,
3rd Floor, Rani Bagh, Raja Park,
New Delhi - 110034
 +91-11-65157809
info@sgits.in
www.sgits.in

14. T H A N K Y O U
Sumedha Global IT Solutions