Until now, it's been difficult to find definitive information about Content Marketing and how to implement a successful initiative. It’s definitely the buzzword of the moment but every definition seems to be different. After working in this space for more than ten years, Lush Digital Media, led by our Head of Content Strategy Sarah Mitchell, is here to set the story straight.
The workshop covers several subjects surrounding content marketing including:
· What is content marketing?
· Addressing the hype and overinflated promises
· What does a mature content marketing strategy look like?
· Why a social media strategy is a big waste of time
· How you can turn your marketing spend into long-term business assets
· What you can expect from content marketing - and what you shouldn’t
This workshop is designed to help you to make informed and intelligent content marketing decisions.
Originally presented in the Lush Digital Media offices in Perth, Western Australia by invitation only.